Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!). Im Jay Baer.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I’d be happy to share my slide presentation with you, too). Feel free to borrow it or use it at your presentations but obviously we would love a credit if you do. I wasn’t talking to you.) (If

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

MARCH 4, 2010

For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

nDash

FEBRUARY 8, 2022

A whole lot of buzz surrounds “thought leadership” in content marketing circles these days—and for good reason. Thought leadership communication, like PR, centers on building relationships and engagement to influence public image. . Do they have the writing skills to present ideas in the best light?

Thought Leadership 52

Thought Leadership PR B2B Thought Leadership Content Marketing 52

markempa

MAY 9, 2007

Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent almost 80% of potential sales. Continue Reading at the INSPIRE SmartMarketers.com Blog (a new blog Im contributing to monthly) presented by Netline. Register here.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Get them to tell your story, and you really have something viable. I’ve realized it’s THE TRUTH. great points.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Ambal's Amusings

OCTOBER 12, 2009

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Joe Pulizzi: Content marketing seems to be the buzz word for 2009. David Meerman Scott's New Rules of Marketing & PR.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Webbiquity

JULY 28, 2010

While many types of marketing and PR pros will find value in the book, it is aimed primarily at mid-level marketers (entry-level staff will lack the business acumen to pull this off, while senior executives will delegate it) at midsize to large organizations, possibly in b2b but more likely in the b2c space. Post on Google Buzz.

Social Media 100

Social Media Social Marketing Planning Media 100

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. You are indeed the perfect case study. You are indeed the perfect case study. Social Media results can’t be measured False. Bravo, man.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. link] Tim Salam Very strong presentation.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Webbiquity

JULY 22, 2014

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today?

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Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. But the job of arm twisting and education can’t come from outside.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

markempa

FEBRUARY 1, 2006

This new case study by MarketingSherpa demonstrates the practical application of the halo effect. These experts can become a source of speakers and webinar presenters. This new case study by MarketingSherpa demonstrates the practical application of the halo effect. You may want to co-market an event and share the attendees list.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Convince & Convert

JUNE 7, 2010

The book is presented in three sections. Hsieh acknowledges that the study of happiness is a personal hobby, and while his passion for the subject is apparent, a clear theme or call to action is largely absent. The word-for-word reprinting of Hsieh’s emails to employees regarding the Amazon acquisition are also priceless.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

NOVEMBER 7, 2010

Then just tap into your network that does, and package that content to present you as the trusted industry leader. Where it will go, no one knows…but I’ve heard from smarter people than me that content curation is the future (even present) of media. It’s still a needed service, just a bit different from creation.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

SnapApp

APRIL 4, 2018

According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. A recent study found that only 23% of people were exceeding their revenue goals. Awareness stage webinar vs Consideration case study). SEMrush | PR & Content Producer. . . Christine B.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Convince & Convert

APRIL 1, 2010

– Get Your Social Media Story Straight | [link] (via @ShellyKramer) cravendickens I've always been a great believer of showing clients 'look what went wrong when…' case studies. I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops!

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

markempa

JUNE 7, 2005

That being said, I completely disagree with the definition of thought leadership as presented. There are just a select few thought leaders in every industry and field of study. That being said, I completely disagree with the definition of thought leadership as presented. Thought leadership is not what you say or write.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

Hubspot

JANUARY 12, 2012

However, a lot of PR, marketing, and communications grads will go work for a marketing agency after college and find that they love the work, but would rather dive in deep to just one company rather than jumping from client program to client program. Directors: Inbound Lead Generation, Product Evangelism, and Brand & Buzz.

Paid Search Agency 28

Paid Search Agency Enterprise Management Companies Work Management 28

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

Presenting at trade shows, exhibitions and conferences alongside a loyal customer is a growing trend and one which can really create a story and buzz around your brand. . Presenting with a satisfied customer is a great way to showcase how you’ve helped them overcome a challenge or succeed in a campaign. Testimonials.

Business 134

Business Webinar Metrics Skype Case Study 134

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Place Powerpoint presentations on your blog by posting and then embedding links from Slideshare 18.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Expion just compiled 8 case studies with one of our clients, Applebee's. Historical data seemed more robust as well.

Social Media 158

Social Media Media Paid Content Work Management 158

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

Presenting at trade shows, exhibitions and conferences alongside a loyal customer is a growing trend and one which can really create a story and buzz around your brand. . Presenting with a satisfied customer is a great way to showcase how you’ve helped them overcome a challenge or succeed in a campaign. Testimonials.

Business 54

Business Webinar Metrics Skype Case Study 54

Heinz Marketing

FEBRUARY 5, 2018

We’ll talk about Ryan’s approach to B2B PR, how that impacts sales pipeline (directly and indirectly). And every episode past, present, and future of Sales Pipeline Radio always available at SalesPipelineRadio.com. And you’ve been getting a lot of PR for that. The PR’s been great.

Sales Management 48

Sales Management Top of Funnel Enterprise Management Work Management 48

Convince & Convert

FEBRUARY 25, 2010

killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! killer case study by @susanbaier) [link] [link] Punit Pandey Do You Know Your Customers Enough to Win in Social Media? killer case study by @susanbaier) [link] [link] Doug Braun Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Single Grain

SEPTEMBER 14, 2022

And you feel present with other people as if you were in other places, having different experiences that you couldn’t necessarily do on a 2D app or webpage, like dancing, for example, or different types of fitness.” Case Studies. Case studies are an excellent way to gauge the potential of the metaverse agency.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. And, in my experience, anything that can't be quantified is considered less valuable by default.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Biznology

DECEMBER 23, 2014

Extreme PR ? You can buy PR agencies so discrete that they can pull off Wag the Dog -style media manipulation, misdirection, redirection, and complete narrative rewrites without anyone ever having known, ever. I hope the truth comes out and it becomes a case study in Media Studies, but I doubt that it will.

Paid Search Agency 80

Paid Search Agency PR Advertising Agencies Ad Agencies 80

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Study: Company Blogs Lead Social Media Options by MediaPost. Social Media and the Enterprise Customer – Wired PR by uber.la. But what metrics are really most appropriate for social media measurement?

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Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

AUGUST 31, 2010

Research published in the Journal of Computer-Mediated Communication shows that online polylogues (multiple people talking with each other simultaneously) is better than a monologue (speaker presentation) or dialogue (turn-taking interactions). link] Dont be a social media buzz-kill « Marketing Alive Blog [.] Im Jay Baer.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 1, 2010

Maybe something we can all work on (those that support social media in organizations – both employees and consultants) is a general way to present the truth of social media (and what’s truly needed to start) in the beginning so that the execs will support it, but not expect a “silver bullet.&# Any thoughts? Any thoughts?

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Biznology

OCTOBER 18, 2016

Last Friday I mounted my ’95 K1100LT touring scooter and buzzed from the intense super-highways of Northern Virginia , into our Nation’s Capital, and then through the labyrinthine streets of Washington, DC. My Personal Digital PR Philosophy. Most PR campaigns aren’t budgeted for advertising spend, so I don’t pay for posts.

Class 80

Class Long Tail Marketing Blogger Media 80

Convince & Convert

MAY 20, 2010

There's SOOOO many case studies and results out there to see what's already been done. Wisely improve the present, it is nike dunk low thine. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Hubspot

NOVEMBER 7, 2016

Southwest rolled out a PR campaign for its rebrand, explaining the reasoning and research behind the airline’s new look. Use your rebrand as a way to create buzz within your industry. So how does the tech giant manage to generate buzz about yet another new iPhone, even now? 2) LaCroix. Source: Apple. 14) Life is Good.

Marketing Budget 78

Marketing Budget Branding Brand Identity Sales Management 78