markempa

APRIL 24, 2009

Advanced expert training sessions on one particular tactic featuring scientific/statistical data, test results/real-life campaigns and creative samples. Please confirm the client’s availability to speak prior to submitting.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

Hubspot

JULY 17, 2017

They defy the best practices that most marketers live by today, and it sets them apart and generates buzz because of its inherent uniqueness. Target your product or service well, don’t be afraid to rely on word of mouth, and foster an influencer channel that is loyal to your brand. 9 Brands That Don't Do Traditional Marketing.

Marketing Budget 78

Marketing Budget Word of Mouth Brand Identity Branding 78

Hubspot

AUGUST 16, 2018

Media: Owned vs. Paid vs. Earned. Public relations can be split into three categories: owned, paid, and earned media. Owned Media. Defined as any content that your business controls, owned media is often the go-to strategy for businesses looking to build a PR campaign. Owned media can range from: Social media posts.

Public Relations 101

Public Relations PR Work Management Marketing Management 101

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

JUNE 3, 2010

Joyce then faced the media (which is not required by MLB rules), and tearfully said: “This isn’t a big call, this is a history call. link] [link] Elise Duplin What BP Can Learn from Umpire Jim Joyce | PR 2.0 | Social Media Consulting – Convince &Convert [link]. 2 little word mean so much.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff. You have to train employees too.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JUNE 7, 2010

billion), and the founding of the Zappos Insights program (where companies can receive training on Zappos’ customer and culture-centric methods). link] [link] Hot In Marketing Delivering Happiness Delivers Indeed | Book Reviews | Social Media Consulting – Convince & Convert [link] [link] LoriBurke I want to win this book too.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence? This makes no sense.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Hubspot

JANUARY 8, 2020

How do some brands attract word-of-mouth buzz and radical devotion around products as every day as car insurance, surfboards, and underwear? Our unconscious brain can respond to what we see as if it is our own experience, even if it is on social media, film, a screen, or a faraway stage through something called "mirror neurons".

Cross-Selling 87

Cross-Selling Word of Mouth Work Management Television marketing 87

Hubspot

JULY 12, 2018

Life/career coaches don’t come cheap, but they are able to offer clients the intense and hands-on training and advice they need to make serious moves in their personal and professional lives. Look into training and certification courses in your city and state and invest in a portable bed to take on client visits. Resume writer.

Small Business Marketing 101

Small Business Marketing Business Work Management Ideal Customer Profiles 101

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. what shocks you?)

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. Robert Kiyosaki awoke the inner entrepreneur in me and his book and words lead to my venture into internet marketing.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 161

PR Social Media Paid Content Media 161

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. You can follow any responses to this entry through the RSS 2.0

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible. How does zero clicks sound?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals.

Conference 116

Conference Organization Paid Search Agency PR 116

markempa

AUGUST 14, 2006

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

APRIL 6, 2006

is using podcasts to generate sales leads and revenue for their sales training events. is using podcasts to generate sales leads and revenue for their sales training events. A new article in BtoB Magazine by Karen J. Bannan on podcasts caught my attention. Bannans article examines how John Costigan Cos.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

AUGUST 10, 2005

How Clients Buy: The Benchmark Report on Professional Services Marketing and Selling from the Client Perspective by RainToday.com If you are a marketer for a company that sells software, hardware, or IT Services, I urge you to get a copy of MarketingSherpas IT Marketing Benchmark Guide.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

Single Grain

APRIL 7, 2023

Brand advocates help humanize your company and provide positive word-of-mouth publicity to help your business connect with your prospects. The post attracted over 4K likes on Instagram: Influencers: An influencer is an online opinion leader in a particular sector with a strong presence on social media.

Budget Programs 52

Budget Programs Brand Identity Branding Word of Mouth 52

markempa

MAY 18, 2007

Train your sales people on how to optimize your lead generation investment and give your feedback. Marketing and sales can work together on standardizing and documenting their lead generation and sales process so that what is happening can be easily tracked and measured. Centralize the lead qualification process.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

EveryoneSocial

JANUARY 12, 2021

People want recommendations from people they know and trust, and 74% of consumers identify word of mouth as a key influencer in their purchasing decision. Is a social media brand ambassador different from an influencer ? Reach and engagement is both amplified with every ambassador you add to your program.

Paid Search Agency 105

Paid Search Agency Companies Brand Identity Branding 105

markempa

FEBRUARY 28, 2007

I didnt have any formal training in marketing before I got started. I believe that the people and companies who succeed today are those who learn faster and teach others what they know more effectively. My skeptical coffee companion had a schotoma (blind spot) because his viewpoint came from a product driven, B2C, branding perspective.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Convince & Convert

APRIL 20, 2010

The most popular search phrase – “ social media strategy &# brought 837 visits, and 2,654 search terms were used by just one visitor during the month. The Long Tail of a Blog – In Action Last month on Convince & Convert , 6,243 incredibly discerning folks visited from some sort of search engine query.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Single Grain

JULY 26, 2023

The satisfied customers become enthusiastic brand ambassadors, spreading positive word-of-mouth recommendations to their friends, family, and colleagues. This organic word-of-mouth marketing is one of the most powerful drivers of growth for successful companies.

Word of Mouth 52

Word of Mouth Product Lead Ranking Planning 52

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

JULY 13, 2010

Naturally, I asked about his interest in mastering social media for his clients. Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. That’s the essence of a good social media strategy , anyway. His answer?

Social Media 140

Social Media Media PR Webinar Metrics 140

Optinmonster

FEBRUARY 27, 2024

Constant Contact offers extensive online training, a huge resource library, and even webinars. If you want to keep a tab on all the queries that you get through these social media channels, there’s no better tool than Manychat. And one of the best growth hacking software for email is Constant Contact.

Marketing Automation Services 89

Marketing Automation Services Budget Programs Tools Work Management 89

WebMarketCentral

FEBRUARY 20, 2008

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." each form of) Advertising has a completely different place in your media mix.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. The bottom line is that you need to EXPECT to fail in social media. Proposals are written.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Hubspot

AUGUST 21, 2023

Whether you’re a product designer or a social media coordinator, everyone needs to be on the same page. A lead gets here by clicking on an ad, social media post, or a search engine result. This model is easy to build, but harder to scale, because it takes time and money to hire and train a full sales organization.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Convince & Convert

AUGUST 3, 2010

Make it us… [link] [link] Wissensauslese RT @jaybaer: R.I.P. 3 Ways Facebook is Killing Your Website: The game used to be relatively simple.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

MARCH 22, 2010

I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media. This program is being produced by Mike Stelzner, who runs the successful Social Media Examiner site (where I write monthly).

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) B2B Social Media: Why Do Business Professionals Use Social Media? Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. When social media ‘will be like air’ , May 25, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100