Martech Advisor

AUGUST 30, 2019

For the first time, consumers are more invested in mobile content compared to television. Virtually every device, from television to computers and tablets, are losing out audience share to mobile. Tell us about your experience on LinkedIn , Facebook , or Twitter. Learn More: Top 8 Mobile Advertising Platforms for 2019.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

TaylorMadeIn KEW

JULY 29, 2018

There was such a buzz at this year’s B2B Ignite – the largest B2B marketing conference in the UK. I opened my session with the first 2 minutes of a You Tube video clip from Ellen Degeneres’ television show, explaining fake news in her own inimitable way using an apple, a banana and a pineapple. No time for the full session?

Video Marketing 48

Video Marketing B2B Television marketing Buzz 48

Biznology

AUGUST 8, 2016

By comparing social media reactions (via sentiment and volume) across various networks, Kmart was able to determine the effectiveness of an advertisement online, on television, and the reaction after a follow-up advertisement. Feed the Catittude rose to the top five most-engaged Facebook pages, as measured by SocialBakers.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Buzz Marketing for Technology

JULY 27, 2011

Instead, deeper analysis of social data is needed to gain insights into which promotional elements are working and which topics are creating buzz among viewers, including featured characters, plotlines and featured actors. Engaging fans across the social web serves as a catalyst enabling advocates to promote your brand or television show.

Social Media 100

Social Media Media Television marketing Broadcasting 100

Buffer

DECEMBER 4, 2019

But if you look to today’s trends and the latest buzz, you’ll start to see the signs. This year, time spent on mobile devices is estimated to surpass time spent watching television 30% of online shoppers say they would are likely to buy direct from a social media network like Facebook , Pinterest , Instagram , Twitter or Snapchat.

Social Media 98

Social Media Rules Media Click Rate 98

KoMarketing Associates

APRIL 24, 2014

Creative Social Strategies: More Than Just Facebook (via The Dallas Digital Summit ). Television & Radio Ads. But television and radio ads in particular present an opportunity for SEO integration. Here are two of her more recent presentations. Live Events & Trade Shows. Final Thoughts.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Digital Marketing World Forum

MAY 16, 2019

Ephemeral content – temporary content like Instagram and Facebook stories – has changed the landscape of social media. Rather than fitting an entire brand message into a 30 second television commercial or a two minute YouTube video, brands can deploy their message over a variety of executions.

Storytelling 54

Storytelling Media Television marketing Social Media 54

NuSpark Consulting

NOVEMBER 16, 2016

You’re building buzz and increasing awareness. Other popular channels are Twitter, Facebook and YouTube. As Chad Pollitt points out, marketers using traditional television media spend five times as much on content distribution as they do on creation. You will also start to generate leads, but don’t expect them to rush in.

Paid Content 100

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 100

Rain: The Growth Agency

JANUARY 29, 2021

With a legacy as Big Game Weekend’s most in-demand and buzzed about event, Shaq’s Fun House returns in 2021. Mercari has also committed to airing a spot within the televised broadcast of the Big Game. The 15-second spot is part of the “Goodbye, Hello” campaign that was produced by Rain the Growth Agency.

Advertising Agencies 40

Advertising Agencies Ad Agencies Broadcasting Viral Marketing 40

Adobe Experience Cloud Blog

SEPTEMBER 15, 2016

Author: Elaine Ip Live streaming is all the buzz lately. While it’s certainly not a new concept (think televised sports games or Saturday Night Live), many social media platforms now have capabilities that allow anyone and everyone to share live videos with their audience—be it friends, families, colleagues, or prospects and customers.

Video Marketing 48

Video Marketing Broadcasting Thought Leadership Marketo 48

Hubspot

JANUARY 27, 2020

To give you a bird's eye view of some of the most buzzed-about innovations that could impact marketers in the near or distant future, I've collected 45 stats related to four types of emerging technology. At 2018's F8 summit, covered by VentureBeat, Facebook said there were more than 300,000 chatbots on Facebook Messenger.

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

Hubspot

JULY 31, 2018

For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. When a user scanned the box with the Taco Bell app, they could see product-related Twitter and Facebook content on their phones.

Examples 101

Examples Paid Search Agency Youtube Mobile Advertising 101

Hubspot

NOVEMBER 4, 2011

With more than 800 million users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page. Facebook Pages were specifically engineered for businesses. The 15 Best Facebook Pages You've Ever Seen. Threadless.

Facebook 28

Facebook Best Practices Paid Search Agency Television marketing 28

Contently

SEPTEMBER 20, 2016

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. New media platforms are using these content deals as a way to create buzz or further establish their own video efforts,” Donnigan told me. “In

Cable 60

Cable Broadcasting Television marketing Twitter 60

Vidyard

JANUARY 29, 2015

Budweiser and the #BestBuds Last year your Facebook feed was likely inundated with people posting an adorable video of the type of bond that can only exist between a golden lab puppy and a Clydesdale horse. The Future of the Internet is Television None of these companies are strangers to online video. Don’t believe me?

Paid Search Agency 50

Paid Search Agency Godaddy Ads Television marketing 50

Adobe Experience Cloud Blog

JULY 24, 2015

You have probably heard the buzz about multi-channel marketing. To effectively market in this dynamic and noisy environment, marketers need to adapt and shift their strategy towards engagement marketing—marketing that talks to a buyer in a personalized way, considering who they are, how they act, and where they are over time.

Multi-Channel 48

Multi-Channel Planning Advertising Channels Marketing & Strategy 48

Webbiquity

MARCH 23, 2010

It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. Visualizing Twitter Statistics x100 by Digital Buzz Blog. The Twitter Revolution For Business May Not Be Televised by MediaPost Online Media Daily. How can you measure results? Tom Humbarger.

Twitter 100

Twitter Best Practices Digg PR 100

Biznology

JANUARY 24, 2012

You have the biggest television, have your own pool and tennis court, and have several guest rooms. There is a strong desire amongst the Good Fences variety of Social Media Isolationists to want to maintain a semblance of control over brand perception, brand response, and brand buzz. You host awesome dinner parties, right?

Social Media 80

Social Media Media Contingency Planning Barriers 80

Writing on the Web

MAY 2, 2011

As they say in one of those television commercials for beautiful skin… “You’re worth it!&#. Share this on Facebook. Post on Google Buzz. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Content Standard

DECEMBER 17, 2016

Vine had built a small, but reliable base of active users who loved the platform for its ability to be both humorous and entertaining, along with being a niche video solution for posting and sharing highlights from televised sporting events. For one, it’s backed by Facebook. Some marketers are also feeling the sting.

Advertising Channels 40

Advertising Channels Media Marketing Analytics Tools Top of Funnel 40

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

JUNE 29, 2010

Getting news from a piece of paper, having to be physically near a television at a certain time to see a certain show, keeping our vacation pictures to ourselves as if they were some big secret – not one of these behaviors made a lick of sense. More people making stuff (100 million bloggers can’t be wrong) 2. Thanks for sharing.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

JULY 20, 2010

use “TV” over “television” in content and navigation) 2. I really liked your point about tv versus television. I really liked your point about tv versus television. I really liked your point about tv versus television. link] Brosix great post! link] Brosix great post! Mike Corak Most appreciated.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Buzz Marketing for Technology

MARCH 18, 2010

But some specialize in social media sources like Twitter, review sites, and even communities; others have the ability to cover offline media such as print, television, and radio. Share this on Facebook. Tags: Blogging Customer Support Facebook Interactive Marketing Social Media Social Networking Twitter. Tweet This!

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Convince & Convert

JUNE 22, 2010

Would a company launch a major television campaign if the CEO had never watched TV? The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook).

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

readwrite

AUGUST 1, 2010

The infomercial for the blanket with sleeves known as the Snuggie has got to be one of the most ridiculed pieces of television ever produced – the parody advertising the “what the f$#@ blanket” has more than 13 million views. Can any marginally-useful product peddled on late night TV ever match its success?

Viral Marketing 40

Viral Marketing Youtube Paid Search Agency Ads 40

Sprout Social

FEBRUARY 28, 2017

Integrate UGC: Getting people to submit user-generated content as a part of their entry helps build buzz as well as gives you more content to share. When you give away prizes like televisions, money or general gift cards, you open the door to tons of freebie seekers. Universal Textiles (@unitextiles) February 20, 2017.

Twitter 56

Twitter Promotion Tips Television marketing 56

Online Marketing Institute

MAY 27, 2009

We’re all a twitter with Twitter, Facebook, LinkedIn and Flickr, to name a few of the new social media apps. Skeptics have read so many jump-the-gun obituaries of advertising at the advent of every new technology: radio, television, Internet. In what seems a matter of months, social network marketing has become the rage.

Peer-to-peer 40

Peer-to-peer B to B RSS Word of Mouth 40

Online Marketing Institute

NOVEMBER 8, 2010

The difference is most stark in customer acquisition figures for Facebook, which 68% of B2C companies have obtained a customer from but only 33% of B2B companies. Fifty-one percent of B2C companies have acquired a customer from Twitter, compared to 38% of B2B companies.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Buzz Marketing for Technology

JUNE 25, 2008

Television. unlike the popular consumer-oriented service Facebook ? For recruiting hourly workers and tradespeople, he says, Mindfield prefers Facebook. Facebook: One of the most popular consumer social-networking sites, originally designed for students, then opened to the rest of the world early last year. Basketball.

Small Business Marketing 100

Small Business Marketing Ning Business Classified Ads 100

Buzz Marketing for Technology

JUNE 27, 2008

attracted to it by its anarchic, democratising, iconoclastic potential, I urge friends to start using Facebook. In the past he’s been the editor of the BMJ, chief executive of the BMJ Publishing Group and UnitedHealth Europe, a doctor of sorts, and a television doctor. He’s also a Facebook fanatic. Email This Post.

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

Online Marketing Institute

JANUARY 4, 2011

in journalism/advertising from the University of Texas at Arlington in 1993 and spent several years in traditional marketing (radio, television, and print) prior to venturing into all things "Web." Mark received a B.A. Follow Mark on Vizion Interactive at @vizionweb. For more information, visit Vizions SEO Blog.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Hubspot

AUGUST 30, 2011

Fantasy: B2B companies don't need to waste their time on Twitter, Facebook & LinkedIn. Fact: 39% of B2B companies using Twitter & 41% using Facebook have acquired new customers from it. Fantasy: Facebook may be great for building buzz, but it has yet to prove itself as an effective channel for generating sales.

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Buzz Marketing for Technology

JULY 7, 2008

Television hit a tipping point - but channels (NBC) don’t. Too many people come to Telligent, as a platform vendor (yes, we have multiple extensibility points and workflow definitions), and say they “Want Facebook&# for thier website. On June 24th, 2008, Josh Ledgard said: I agree completely. Content still is king.

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

JUNE 24, 2010

If you can type a sentence, you can relate to people on Twitter and Facebook. Wanted to point out that we have a strong presence on Twitter (since August) with team of 19 social media specific Care folks on Twitter and Facebook taking care of customer questions and issues six days a week at [link]. Relationships.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us!

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! In terms of the tools B2B companies use, 77% used Facebook (compared to 83% for B2C) and 73% utilized Twitter (compared to a shockingly smaller 45% for B2C companies). Learn more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40