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Making the Most of the Women’s World Cup 2023

Digilant

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. This approach enables Fox — and its partner advertisers — to stay in step with viewership trends, driving reach amongst those who prefer broadcast television and cord cutters. While an estimated 1.5

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Making the Most of the Women’s World Cup 2023

Digilant

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. This approach enables Fox — and its partner advertisers — to stay in step with viewership trends, driving reach amongst those who prefer broadcast television and cord cutters. While an estimated 1.5

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Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon

Contently

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. There will be 5.5 million by 2019.

Cable 60
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The Social Media Isolationist

Biznology

You have the biggest television, have your own pool and tennis court, and have several guest rooms. In other words, your friends are bought and paid for and are your friends forever (or until you run out of cookies and candies and a subscription to cable). You host awesome dinner parties, right?

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

The difference is most stark in customer acquisition figures for Facebook, which 68% of B2C companies have obtained a customer from but only 33% of B2B companies. Fifty-one percent of B2C companies have acquired a customer from Twitter, compared to 38% of B2B companies.

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42 Tweetable Facts to Squash Marketing Fantasies

Hubspot

Fantasy: B2B companies don't need to waste their time on Twitter, Facebook & LinkedIn. Fact: 39% of B2B companies using Twitter & 41% using Facebook have acquired new customers from it. Fantasy: Facebook may be great for building buzz, but it has yet to prove itself as an effective channel for generating sales.

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How Social Media Will Save – Not Kill – the Television Ad

readwrite

David Griner doesn’t think television advertising needs to be saved from the Internet and social media. On the contrary, Griner says television ads need to be saved from themselves. “I They don’t take risks because television doesn’t reward risk taking. It’s still too early to declare that the television ad is dead.