Webbiquity

FEBRUARY 2, 2011

How can you optimize your content for search? 10 Steps to Optimize Your Content Marketing Strategy by TopRank Online Marketing Blog. Rob Garner recommends eight tactics for optimizing content marketing results, starting with in-depth keyword and market research and working through strategic planning, metrics and resource allocation.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

markempa

AUGUST 7, 2006

During this event, I will share my perspective on the most critical – and often overlooked - factors in successful lead generation including: How to align sales and marketing to optimize the number of leads Developing Universal Lead Definition (ULD) and ideal customer profile (ICP) Improving lead management to convert more leads to sales Building, (..)

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

markempa

MAY 26, 2005

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

markempa

MARCH 8, 2006

Watch the recorded webcast archive now During this webcast, I will share the most critical – and often overlooked - factors in successful lead generation including: How to combine sales and marketing to optimize the number of leads Preventing lulls in your sales cycle Developing Universal Lead Definition (ULD) and ideal customer profile (ICP) Building, (..)

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

markempa

JUNE 21, 2006

« Optimizing Lead Generation - Whats the Payback? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

NOVEMBER 14, 2005

In the task of converting inquiries to leads and ultimately in determining return on investment, your web site log files are an important tool for measuring to what extent search engine optimization is working.

Lead Generation 120

Lead Generation Analytics Generation Google 120

Hubspot

JANUARY 7, 2014

3) eMarketing Association Network. This community, managed by the eMarketing Association, is intended for anyone who''s interested in marketing, as it focuses on topics related to social media, search, email, mobile, and general inbound marketing. Created: November 12, 2007. Type: Networking Group. Members: 552,753. Members: 243,469.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

markempa

JUNE 16, 2006

« Why Most B2B Sites Fail to Convert Sales Leads | Main | Optimizing Lead Generation - Whats the Payback? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

PR 120

PR Lead Generation Rules Generation 120

markempa

MAY 18, 2007

Train your sales people on how to optimize your lead generation investment and give your feedback. Marketing and sales can work together on standardizing and documenting their lead generation and sales process so that what is happening can be easily tracked and measured. Centralize the lead qualification process.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JANUARY 19, 2006

Focus on developing the optimal mindset first, then strategies, and finally tactics. Focus on developing the optimal mindset first, then strategies, and finally tactics. Again, I encourage you to resist the temptation to follow the crowd thats reacting to each hot new lead generation tactic.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

markempa

JUNE 7, 2005

To optimize lead generation ROI - marketers must strive to give thirsty sales people (those who are motivated to follow-up) only filtered water (qualified leads) that has been treated with reverse osmosis (a universal lead definition ).

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Webbiquity

APRIL 14, 2014

57% of B2B vendors say they are shifting their B2B commerce transactions from offline to online and self-service, and 44% agree “that B2B commerce is adopting B2C best practices in order to optimize the purchasing experience.” eMarketer ). eMarketer ). eMarketer ). eMarketer ). Digital Buzz Blog ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Web Presence Optimization Tips and Tactics (Though They Don’t Call Them That).

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

OCTOBER 16, 2012

eMarketer ). eMarketer ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Search Engine Optimization (SEO) and Search Facts. Internet users and represent the majority of Americans’ time online. MediaPost ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

SEPTEMBER 13, 2012

According to a study reported by eMarketer and conducted by 33Across, 91% of survey respondents are concerned about driving ROI from "big data," 73% are concerned about integrating cross-channel data, and 70% are concerned about making sense of all the data coming at them. Optimize your marketing with A/B testing, that's what!

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Online Marketing Institute

OCTOBER 29, 2010

According to a study analyzed by eMarketer , the majority of B2B marketers (60%) said they use social media to provide “thought leadership&# for their brand. In terms of the tools B2B companies use, 77% used Facebook (compared to 83% for B2C) and 73% utilized Twitter (compared to a shockingly smaller 45% for B2C companies).

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Webbiquity

FEBRUARY 21, 2011

Achinta Mitra provides step-by-step instructions for integrating Google Analytics with standard ESP email tracking, which produces much richer data to help optimize conversion rates. 3 keys to optimizing the email experience by iMedia Connection. 2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. by eMarketer.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Optimization. Post on Google Buzz. , June 13, 2010. B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. March 18, 2010. June 8, 2010. Statistics.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

B2B Marketing Zone Posts

MAY 3, 2010

Using Content to Build Trust in B2B Marketing - Buzz Marketing for Technology , April 1, 2010 In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. What kind of question? Thanks Chris!

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Webbiquity

JANUARY 17, 2011

by eMarketer. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. Marketers Put More Lead Gen Budgets Online by eMarketer. Search Marketers Tap Social to Boost SEO by eMarketer. ** 5 Stars. Post on Google Buzz. Are Twitter Followers Better Than Facebook Fans? Yes—sort of. Tweet This!

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Buzz Marketing for Technology

JULY 24, 2008

s eMarketer reports that over half of people over 61 years old say that "their computer has become more of an entertainment device then their TV." According to this DoubleClick study published in eMarketer, promotional emails are more effective in influencing adults over 55 to make a purchase than search engine result pages.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

markempa

APRIL 19, 2005

Greg Anderson, contributing writer, provides some helpful tips on how to optimize your lead management process. Greg Anderson, contributing writer, provides some helpful tips on how to optimize your lead management process. I read a good article, " 10 Ways to Better Manage Sales Leads ," in Entrepreneur.com.

Lead Generation 120

Lead Generation Sales Leads B2B Sales Work Management 120

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. So to attain a position in this world of websites, you need to have a well optimized website. Facebook Insights.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

MARCH 6, 2012

All marketers should be optimizing for mobile. That means you should optimize your site for mobile browsing, optimize your emails for mobile consumption, experiment with mobile apps and mobile advertising if it's relevant to your business, and get started with mobile SEO, too.

Social Media 28

Social Media Media Social Networks Planning 28

Online Marketing Institute

NOVEMBER 2, 2010

According to a study analyzed by eMarketer , the majority of B2B marketers (60%) said they use social media to provide “thought leadership&# for their brand. In terms of the tools B2B companies use, 77% used Facebook (compared to 83% for B2C) and 73% utilized Twitter (compared to a shockingly smaller 45% for B2C companies).

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. It’s a great tool for moving beyond video upload to strategic video optimization. 3) Portable: Have you optimized your site experience for the major mobile web browsers?

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

FEBRUARY 7, 2012

Infographic: Social Media ROI Statistics by Digital Buzz. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. And nearly half of consumers “combine social media and search engines in their buying process” (which is why web presence optimization is critical). Social Media and C-Level Executives.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

SEPTEMBER 8, 2010

Facebook: Facts & Figures For 2010 by Digital Buzz Blog. Facebook pages that use the words “collaboration&# or “blogger&# have on average three times as many fans as pages about SEO or optimization. Small Biz Lead Gen Surges with Social by eMarketer. B2B Spending on Social Media to Explode by eMarketer.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Online Marketing Institute

OCTOBER 31, 2010

All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. It’s a great tool for moving beyond video upload to strategic video optimization. 3) Portable: Have you optimized your site experience for the major mobile web browsers?

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

FEBRUARY 14, 2011

Citing research from eMarketer, Brian Solis documents the continuing shift from interruption-based advertising to earned media engagement as the primary mode of marketing, as well as shifts within the social media landscape (e.g. Post on Google Buzz. Was he prescient or just playing it safe? You decide. from MySpace to Facebook).

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Hubspot

JULY 17, 2012

Getting to Know Twitter, The Buzz Generator. Twitter brings a viral, buzz-generating component to your marketing. Getting to Know Google+, The Search Optimizer. But since then, its been reported that usage has significantly decreased -- eMarketer reported that users only spend an average of 3.3 Twitter's Superpower.

Social Networks 28

Social Networks Lead Scoring Lead Ranking Business 28

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Get Search Engine Optimized- Fast - Writing on the Web , August 13, 2010 How do you know if your blog posts are optimized for search engines ? Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). Optimization (78). August 3, 2010.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

MAY 10, 2012

In fact, eMarketer reports that 52% of US small businesses don't feel they are marketed to by other businesses effectively , while 46% feel they're being "sold" to instead of "spoken" to. 7) Use hashtags to generate buzz around live events. 4) Optimize your YouTube videos for search. Twitter for B2B Marketers.

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Single Grain

NOVEMBER 28, 2023

1) Optimizing AI Search Recommendations Generative AI platforms like ChatGPT and Google Bard quickly found their utility for hundreds of business categories, form helping people draft emails, organize and tabulate data and generating ideas, they are the next evolution of productivity. Herein lies the opportunity.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126