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50 Facts about online consumer behavior not to ignore

Biznology

If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. 96% of consumers have searched for product information from their mobile device. eMarketer ). Digital Buzz ). Digital Buzz ). Digital Buzz).

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To Entice Consumers, Brands Turn to Mobile Marketing Coupons

Content Standard

But with a smartphone in nearly every American’s hand, today’s mobile marketing coupons aren’t your mother’s newspaper clippings. Research shows mobile coupon use is expected to climb to 48 percent by 2017, compared to 40.5 percent this year, according to eMarketer. Think outside the Coupon Box.

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45 Emerging Technology Stats to Know in 2020

Hubspot

As a marketer, I'm curious to see how brands could leverage smart technology. I'm not the only one who recognizes emerging technology as something that could completely change today's marketing world. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it.

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3 Companies Winning the OTT Race With Advertisers

readwrite

According to eMarketer, their reasons for cutting the cord are primarily based on factors related to price and convenience. eMarketer also projects that within the next three years, the number of people who have never subscribed to paid television services will equal the number of people who have abandoned it.

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Why social commerce will rule social media in 2020

Buffer

But if you look to today’s trends and the latest buzz, you’ll start to see the signs. This is different than social media marketing, where you might try to drive referral traffic from social media to a website or online store. What’s coming to social media in 2020? What is social commerce?

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5 Winning Super Bowl Marketing Strategies

Outbrain

With that much buzz, you can’t afford to miss out on this short, yet critical, time window to connect with your target audiences online. Luckily, we’ve compiled five Super Bowl marketing strategies that’ll land your content an easy touchdown. Make Your Mobile Strategy the MVP. According to a recent Nielson study, 68% of U.S.

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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Get the answers to these questions and more here in some of the best guides to content marketing of the past year.