Webbiquity

DECEMBER 21, 2010

Twitter, Facebook and LinkedIn groups, community sites (e.g. Post on Google Buzz. Share this on LinkedIn. Though business use of social media is rapidly increasing, many executives remain skeptical of its value. It’s no longer the biggest ad budget that wins. Share this on Bebo. Subscribe to the comments for this post?

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

NOVEMBER 2, 2010

Though measuring direct ROI is challenging , a successful social media program should increase engagement with customers and prospects, provide direct website traffic and increase branded search traffic. Social Networking (Facebook, MySpace, LinkedIn, etc.). Confusion over these measurements has fueled the social media ROI debate.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

JANUARY 28, 2011

Comparing Google’s bid simulator to “a spreadsheet where marketers can test different scenarios to illustrate the real value between click and cost,&# Jeff Licciardi explains how the bid simulator can be used to drill down to the revenue-per-click level and optimize bids to increase impressions, clicks and ROI. Share this on Bebo.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Buzz Marketing for Technology

JULY 14, 2010

Share this on Linkedin. Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend? No related posts.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

JULY 28, 2010

Share this on Linkedin. Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to. Stay tuned as I begin to launch this for next year. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Email this to a friend?

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Buzz Marketing for Technology

JUNE 30, 2010

Many marketers focus their efforts on the customer acquisition angle which has the benefit of measurability and thus the accountability for ROI. Share this on Linkedin. Social Customer Support delivers Strong ROI In a recent poll by the TSIA of firms. Let me explain …. Share this on del.icio.us. Share this on Reddit.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Webbiquity

FEBRUARY 1, 2010

ROI Is Dead by StraightUpSearch Blog. 6 Must Read Posts about the ROI of Social Media by Social Media Today. This Guy Gets the Basics of Social Media ROI by My Venture Pad. Measuring Social Media ROI: Why it fails by Social Media Today. Measuring Social Media ROI: Why it fails by Social Media Today. Ryan Walker.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

JULY 28, 2010

He writes that participating in social media is essential for building trust with customers, then insists on developing robust ROI calculations for any social activity; which is it? Post on Google Buzz. Share this on LinkedIn. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Tweet This!

Social Media 100

Social Media Social Marketing Planning Media 100

Buzz Marketing for Technology

MARCH 11, 2010

To me this is the most fertile area on which to prove ROI. If my team can turn a customer service issue into a delighted customer who is tweeting good things about us on the social web what’s the ROI of that? Share this on Linkedin. The trick is you just have to be able to listen and show up to the right conversations!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Webbiquity

FEBRUARY 2, 2011

Measuring ROI on Content Marketing and Creation by Social Marketing Forum. Post on Google Buzz. Share this on LinkedIn. Christina Pappas presents six ideas for extending the life and value of white paper content such as turning a white paper into a podcast, video, or webinar. Share this on Bebo. Share this on del.icio.us.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? This will allow you to capture the ROI on your social media programs. It will also show how much buzz surrounds your campaign.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

WebMarketCentral

JULY 30, 2009

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. A fundamental problem with this of course is that all marketing ROI calculations are imprecise, at best. Measuring social media marketing ROI is a worthy though elusive goal.

Social Media 20

Social Media Paid Content ROI Media 20

Online Marketing Institute

NOVEMBER 2, 2009

ROI may take time, and can be challenging to measure accurately, but your prospects are using these sites and talking about your industry, your competitors, quite possibly even your company. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

OCTOBER 29, 2010

It should be different for B2B, and it needs to be about real ROI. The ROI of B2B social media depends not only on tracking engagement, but on figuring out where it saves a company money. The true ROI of social media in B2B doesn’t come from broadcasting your message, but the engagement companies get in return.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

JULY 12, 2010

There’s no question that blogs (which usually mean WordPress ), Twitter, Facebook and LinkedIn have emerged as the “big four&# social media venues. Twitter is probably the closest thing to a universal social media tool for business, while Facebook is huge in b2c, and LinkedIn is indispensable on the b2b side. Tweet This!

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Webbiquity

JANUARY 10, 2010

ROI Is Dead by StraightUpSearch. This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# Another noteworthy post from SMT is Social Media ROI – a financially sound method.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Post on Google Buzz.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Buzz Marketing for Technology

MAY 19, 2010

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. This is why they find it hard to see results that make for a strong ROI. Share this on Linkedin. Tags: Customer Support ROI Social Media Social Networking Support Twitter. Tweet This!

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Buzz Marketing for Technology

APRIL 1, 2010

If you know this going into the launch plan – then its just a matter of how you are going to sequence those messages (for example do you send out the eBook first with a link to the video second and the press release third with the virtual event forth and the blog/twitter buzz fifth?) Share this on Linkedin. Tweet This!

Trust Marketing 100

Trust Marketing B2B Marketing Planning Buzz 100

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum).

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Webbiquity

JANUARY 5, 2011

Post on Google Buzz. Share this on LinkedIn. 10 tips for developing a better Internal Link Architecture by Web SEO Analytics. Best SEO Link Building Guides, Tips and Tools of 2010 (So Far). Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Link Building 100

Link Building Linkbait SEO Ad Building 100

Webbiquity

FEBRUARY 7, 2011

ROI remains a contentious issue, but in at least a few areas best practices began to emerge. So, here’s a list of 45 specific things you should be doing,&# including learning (at least a bit of) HTML, using bit.ly , retweeting someone else at least twice per day, and my favorite: “Don’t track ROI. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Buzz Marketing for Technology

MARCH 23, 2010

Share this on Linkedin. Tags: Customer Support Interactive Marketing Loyalty ROI Social Media Social Networking. This is a special limited time offer for my readers as we wait for the book to be published at the end of April. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Share it on StumbleUpon.

Social Media 100

Social Media Paid Search Agency WOM Media 100

Webbiquity

AUGUST 2, 2010

2010 Lead Generation Marketing ROI Study (32 pages). This report explores the state of current b2b lead generation efforts and, more importantly, provides recommendations for marketers on how to improve both the productivity of lead generation programs and the measurement of ROI. Post on Google Buzz. Share this on LinkedIn.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. " by @jaybaer [link] [link] Jan Firsching RT @jaybaer: Are You Taking Social Media Shortcuts?

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Buzz Marketing for Technology

JULY 7, 2010

Start with making sure the ROI of each program supports the business goals. Share this on Linkedin. Right now the “hot thing” is social media, and as powerful as social media is, it still needs to be balanced and integrated into the overall marketing plan. Tweet This! Share this on Facebook. Share this on del.icio.us.

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

B2B Marketing Zone Posts

APRIL 5, 2010

Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard&# ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Online Marketing Institute

NOVEMBER 2, 2010

It should be different for B2B, and it needs to be about real ROI. The ROI of B2B social media depends not only on tracking engagement, but on figuring out where it saves a company money. The true ROI of social media in B2B doesn’t come from broadcasting your message, but the engagement companies get in return.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

JANUARY 31, 2011

Twitter success stories: Explaining the ROI of Twitter by {grow}. Post on Google Buzz. Share this on LinkedIn. As Mark Schaefer explains, “There are MANY benefits to Twitter besides direct sales. Related Post. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far). Share this on Bebo. Share this on Mixx.

Twitter 100

Twitter Tools Tips Best Practices 100

Webbiquity

OCTOBER 5, 2010

Twitter ROI: Show Your Clients the Effectiveness of Twitter Campaigns by Web Analytics World. Post on Google Buzz. Share this on LinkedIn. Chuckie Oliver reviews five key tools for measuring the effectiveness of Twitter activities including Twitter Analyzer , Klout and Tweet Stats. Share this on Bebo. Share this on del.icio.us.

Twitter 100

Twitter Stats Tools Tips 100

B2B Marketing Zone Posts

JANUARY 4, 2011

How to Calculate Social Marketing ROI - Paul Gillin , June 24, 2010. Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010. Digg (785). Linkedin (1158). Buzz (589).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Webbiquity

JANUARY 17, 2011

Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. population, and the average visit length is 23 minutes (versus 13 minutes for Twitter and 10 minutes on LinkedIn).

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

FEBRUARY 7, 2012

Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. Shea Bennett examines research finding that, no surprise, the user base on LinkedIn skews older than on other social networks: more than half of all members are aged 36-65, with just 6% younger than 22.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

SEPTEMBER 8, 2010

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. 80% of Twitter use is on mobile devices. goes to Facebook.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

seo.co

DECEMBER 8, 2020

Paid advertising, meanwhile, is more of a science than an art; there’s a definite relationship between advertising dollars spent and ROI. How do you create and publish content that will result in positive ROI? Social media buzz. Social Bookmarking sites (Digg, StumbleUpon, Delicious). But how do you know where to start?

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111