Buzz Marketing for Technology

JUNE 30, 2010

Many marketers focus their efforts on the customer acquisition angle which has the benefit of measurability and thus the accountability for ROI. Share this on Linkedin. Social Customer Support delivers Strong ROI In a recent poll by the TSIA of firms. Let me explain …. Share this on del.icio.us. Share this on Reddit.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Webbiquity

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Share this on LinkedIn. Social media is being used in multiple functions across the enterprise, from product development (e.g. Share this on Bebo. Tweet This!

Social Media 100

Social Media Media Enterprise Management Digg 100

Buzz Marketing for Technology

MARCH 11, 2010

To me this is the most fertile area on which to prove ROI. If my team can turn a customer service issue into a delighted customer who is tweeting good things about us on the social web what’s the ROI of that? Share this on Linkedin. The trick is you just have to be able to listen and show up to the right conversations!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Webbiquity

MARCH 9, 2010

I’ve heard countless people, within the b2b community , express the sentiment that “LinkedIn is for business, Facebook is for friends and family.&# And as one more bit of anecdotal evidence, I have my Twitter, LinkedIn and Facebook badges all displayed in the left column of this blog. Share this on del.icio.us.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

NOVEMBER 2, 2010

Though measuring direct ROI is challenging , a successful social media program should increase engagement with customers and prospects, provide direct website traffic and increase branded search traffic. Social Networking (Facebook, MySpace, LinkedIn, etc.). Confusion over these measurements has fueled the social media ROI debate.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

FEBRUARY 25, 2011

SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. Share this on LinkedIn.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Webbiquity

APRIL 20, 2010

After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes. by Email Marketing Reports.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

DECEMBER 21, 2010

Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on LinkedIn. Though business use of social media is rapidly increasing, many executives remain skeptical of its value. It’s no longer the biggest ad budget that wins. People want to buy from companies that are smart, helpful and responsive. Tweet This!

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

JULY 6, 2010

A bookmarkable collection of some of the best thinking about social media last year, grouped into specific topic areas such as “Social Media Measurement and ROI,&# “Social Media Statistics and Research&# and “Social Media Marketing Strategy, Tactics and Best Practices.&#. Share this on LinkedIn. What is Webbiquity?

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

JUNE 17, 2010

Door-busting CTRs, conversion rates as respectable as that lady always sitting in the front row at church, nice ROI. Share this on LinkedIn. Tags: Search Engine Marketing CTR Google AdWords ROI SEM. I’d done a job for Sugar a few months earlier. Government stuff, on AdWords. Went great. “Another government job?&#.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Webbiquity

APRIL 19, 2010

Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability. ROI was a simple calculation. Social media can be measured, certainly, but the metrics are frequently less direct and ROI challenging to measure with any precision. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

DECEMBER 1, 2010

Why would otherwise highly sensible, ROI-conscious marketers spend even more money on a tactic that they don’t believe works very well? Share this on LinkedIn. Again, you can download the free executive summary or purchase the full report to get all the details. Share this on Bebo. Subscribe to the comments for this post?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

JANUARY 28, 2011

Comparing Google’s bid simulator to “a spreadsheet where marketers can test different scenarios to illustrate the real value between click and cost,&# Jeff Licciardi explains how the bid simulator can be used to drill down to the revenue-per-click level and optimize bids to increase impressions, clicks and ROI. Share this on Bebo.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

FEBRUARY 1, 2010

ROI Is Dead by StraightUpSearch Blog. 6 Must Read Posts about the ROI of Social Media by Social Media Today. This Guy Gets the Basics of Social Media ROI by My Venture Pad. Measuring Social Media ROI: Why it fails by Social Media Today. Measuring Social Media ROI: Why it fails by Social Media Today. Ryan Walker.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Convince & Convert

JANUARY 18, 2011

Retweets, Facebook shares, Diggs, Stumbles, and now Linkedin shares are badges of honor, displayed proudly atop each blog post like family crests of feudal lords. In social media of course, this sharing behavior is the coin of the realm. That’s a lot of similarities.

Social Media 118

Social Media Media Digg Opt-in 118

Webbiquity

JULY 28, 2010

He writes that participating in social media is essential for building trust with customers, then insists on developing robust ROI calculations for any social activity; which is it? Share this on LinkedIn. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on Mixx.

Social Media 100

Social Media Social Marketing Planning Media 100

Biznology

AUGUST 14, 2012

Why Big Data Will Deliver ROI For Social Business (informationweek.com). Think Big Online Launches New Social Media Management Service (prweb.com). 3XSocial Review And Bonus For Don Crowther’s Social Media Training Revealed (virtual-strategy.com). Why Social Media Works for Small Business (theengagingbrand.com). damienschulze.com).

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Webbiquity

FEBRUARY 2, 2011

Measuring ROI on Content Marketing and Creation by Social Marketing Forum. Share this on LinkedIn. Christina Pappas presents six ideas for extending the life and value of white paper content such as turning a white paper into a podcast, video, or webinar. 2011 Trends: Content Marketing Is Critical by eMarketer. Share this on Bebo.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? This will allow you to capture the ROI on your social media programs.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

WebMarketCentral

JULY 30, 2009

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. A fundamental problem with this of course is that all marketing ROI calculations are imprecise, at best. Measuring social media marketing ROI is a worthy though elusive goal.

Social Media 20

Social Media Paid Content ROI Media 20

Online Marketing Institute

NOVEMBER 2, 2009

ROI may take time, and can be challenging to measure accurately, but your prospects are using these sites and talking about your industry, your competitors, quite possibly even your company. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Adobe Experience Cloud Blog

JULY 15, 2010

5. LinkedIn 101. Sites like Delicious, Digg and StumbleUpon house lists of websites, blog and articles categorized by tags and topics. Discover the ROI of social media and how to implement tactics throughout each stage of the revenue cycle. DO post events and create groups. This will help develop your following.

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Online Marketing Institute

OCTOBER 29, 2010

It should be different for B2B, and it needs to be about real ROI. The ROI of B2B social media depends not only on tracking engagement, but on figuring out where it saves a company money. The true ROI of social media in B2B doesn’t come from broadcasting your message, but the engagement companies get in return.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

APRIL 11, 2011

How do you measure ROI? . “We believe we get much more leverage on our time by focusing on the things that we can’t outsource and working with trusted partners in areas where a consultant can be just as effective, such as social media.&#

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Online Marketing Institute

NOVEMBER 8, 2010

When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter. Social is not an isolated activity.&#

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Buzz Marketing for Technology

MAY 19, 2010

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. This is why they find it hard to see results that make for a strong ROI. Share this on Linkedin. Tags: Customer Support ROI Social Media Social Networking Support Twitter. Tweet This!

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com. BONUS ANSWER: I put some of my content out into SEVERAL places.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Webbiquity

JULY 12, 2010

There’s no question that blogs (which usually mean WordPress ), Twitter, Facebook and LinkedIn have emerged as the “big four&# social media venues. Twitter is probably the closest thing to a universal social media tool for business, while Facebook is huge in b2c, and LinkedIn is indispensable on the b2b side. Tweet This!

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Webbiquity

JANUARY 10, 2010

ROI Is Dead by StraightUpSearch. This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# Another noteworthy post from SMT is Social Media ROI – a financially sound method.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

SEPTEMBER 18, 2011

Here we’re measuring how successful your content is in getting consumers to share it with others, as determined by tweets, likes, Linkedin shares, Google + shares, Diggs, and the like. You can also determine actual ROI on a per piece basis, as well as on your overall initiative.

Lead Scoring 152

Lead Scoring Lead Ranking Digg Marketing Analytics Tools 152

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? What was Linkedin Thinking?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Customer Experience Matrix

NOVEMBER 29, 2010

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. The messages will be sent under the recipient’s own identity in systems including Facebook, MySpace , Twitter , LinkedIn and Digg.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Buzz Marketing for Technology

MARCH 23, 2010

Share this on Linkedin. Tags: Customer Support Interactive Marketing Loyalty ROI Social Media Social Networking. This is a special limited time offer for my readers as we wait for the book to be published at the end of April. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Share it on StumbleUpon.

Social Media 100

Social Media Paid Search Agency WOM Media 100

Webbiquity

JANUARY 5, 2011

Share this on LinkedIn. 10 tips for developing a better Internal Link Architecture by Web SEO Analytics. Best SEO Link Building Guides, Tips and Tools of 2010 (So Far). Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Tweet This!

Link Building 100

Link Building Linkbait SEO Ad Building 100

Buzz Marketing for Technology

APRIL 1, 2010

Share this on Linkedin. Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to. So a good rule of thumb would be – double it and plan for breakage along the way. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

Trust Marketing 100

Trust Marketing B2B Marketing Planning Buzz 100

Digital B2B Marketing

MARCH 31, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Featured on PopPressed If You Havent Yet Seen "Win Win," You Should Go See It Filed under Demand Generation , Media Tagged with audience , B2B , ROI , value Like Be the first to like this post. It is your marketing gold.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Buzz Marketing for Technology

JULY 7, 2010

Start with making sure the ROI of each program supports the business goals. Share this on Linkedin. Right now the “hot thing” is social media, and as powerful as social media is, it still needs to be balanced and integrated into the overall marketing plan. Tweet This! Share this on Facebook. Share this on del.icio.us.

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100