Writing on the Web

MAY 4, 2011

Now, however, we’re doing it online, on the Internet, using social media tools. Seth Godin on the tribes we lead : When you hear the word “tribe,&# you probably think of it in the more traditional sense. Broadbent argues against that here, claiming that this powerful new media tool actually lets us get closer together.

Social Media 100

Social Media Media Wikipedia Digg 100

Webbiquity

JANUARY 14, 2011

It can lead to well-intentioned but poorly executed rogue company Facebook pages. For all its simplicity, social media is an incredibly powerful tool. Post on Google Buzz. Anyone can record an event with a Flip and upload it to YouTube. Anyone can get on Twitter and follow Ashton or Oprah. Inadvertent but damaging revelations.

Social Media 100

Social Media Media Business Digg 100

Writing on the Web

APRIL 4, 2011

One interesting tool in particular is Twitter #chat. For example, a chat on lead scoring might have the hashtag #leads attached to it. These chats are valuable tools for sharing information, finding out what potential buyers are interested in, and building relationships. Post on Google Buzz. Blog this on Blogger.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

FEBRUARY 10, 2011

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. An outstanding list of useful WordPress plugins from Andy Beal, author of Radically Transparent: Monitoring and Managing Reputations Online and the brain behind the Trackur social media monitoring tool.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Writing on the Web

SEPTEMBER 27, 2010

It describes their past, present and future in a way that leads inevitably to your solution. Good blogging will save you time and money and headaches from other expensive marketing tools. Content marketing with blogs is the best darn marketing tool on the Web, on the planet, in the universe. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Post on Google Buzz. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Writing on the Web

APRIL 16, 2011

If these marketing tools were people, would you give them a raise … or fire their butts? Please leave your questions here, about your challenges with online marketing tools and tips. Post on Google Buzz. What about your e-newsletters? Or your blog? Think about it. Blog this on Blogger. Share this on del.icio.us.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Webbiquity

AUGUST 9, 2010

Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. This category can also include metrics like blog visitors and RSS / email subscribers.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

NOVEMBER 29, 2010

Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. It’s a phenomenally time-saving research tool. Example: most people would agree that the word “leading&# rarely belongs in a company description on Wikipedia. Post on Google Buzz.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Old connections also often lead to new ones: I’ve introduced people who should know each other and been introduced to others who have become mentors, clients, or friends. Post on Google Buzz. How did we do this before? It happens.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Writing on the Web

APRIL 13, 2011

For myself, the story is less dramatic, but I overcame my computer phobias to become a blogging expert and take my business from zero to six figures in three years, using content marketing and web-based tools. I’m leading a free webinar next Wednesday April 20 at 5 p.m. Post on Google Buzz. Who is your audience?

Rules 100

Rules Content Digg Press 100

Writing on the Web

SEPTEMBER 24, 2010

This will keep you on task, and lead your readers through to action. This is why it’s a good idea to lead off with your headline and first paragraph addressing readers’ problems and pain. How to publish using multi-media tools. Post on Google Buzz. What is different now? What should your readers do now?

Content 100

Content Digg Custom Publishing Buzz 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Post on Google Buzz.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

AUGUST 18, 2010

While the detailed work of implementing SNAP processes will fall on sales, marketing groups can certainly help in areas like research, development of content to support the SNAP process (such as industry-specific white papers and case studies), and even tools to help the sales team execute at specific points in the process.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Tweet This Post.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Tweet This Post.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

APRIL 21, 2010

Using a tool like Networked Insights you can take that data and start to understand where the conversations about your brand are happening most, and what the tone or sentiment of those conversations are. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Tweet This!

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. Customer Support makes for an easy anchor of any good Social Media strategy so it stands to reason that Customer Support would play a leading role when it comes to listening in on Conversations. Let me explain …. Tweet This!

Contacts 100

Contacts Tips Digg Social Media 100

Webbiquity

FEBRUARY 2, 2011

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Lead nurturing content expert Ardath Albee writes that “Designing content for 1X use is wasteful. Lead Nurturing by Find New Customers. White papers are a popular b2b marketing tool, but good ones are expensive to produce.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

FEBRUARY 16, 2011

According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? Post on Google Buzz.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. But what if you don’t have a listening platform? Tweet This!

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now. Email this to a friend?

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Online Marketing Institute

JUNE 25, 2009

link] 5 hours 45 minutes ago - reply - retweet The B2B Lead Blog - The B2B Lead » Blog Archive » Twitter To. The B2B Lead marketing blog provides frequent B2B Marketing and Sales Tips. link] 5 hours 59 minutes ago - reply - retweet What is Lead Management | B2B Marketing for Faster Sales Blo.

B2B Marketing 40

B2B Marketing Digg Marketing Management Paid Search Agency 40

Buzz Marketing for Technology

DECEMBER 15, 2009

Lead Generation tools must combine with Social Media tools – Right now we have tools to listen, tools to monitor, tools to track clicks to the corporate website, tools to track leads that are being nurtured. There is a huge opportunity here that some company needs to fill fast. Tweet This!

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Online Marketing Institute

NOVEMBER 2, 2009

Start by listening to the conversations already happening, using a social media monitoring tool like Radian6 or Techrigy SM2. Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, BtoBbloggers.com. Online visibility, lead generation and brand-building are all important.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Buzz Marketing for Technology

JUNE 28, 2008

According to Seth Gottlieb , the Content Management and Collaboration Lead at Optaros , â??a Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. Digg this Post to del.icio.us Beehive builds buzz at IBM. Social media.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. We hear how twitter and the other SM tools will help to get you on top, blah, blah but that only happens so few times. Blogging is a commitment to yourself and anyone reading.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

OCTOBER 29, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. Learn more. Why are so many B2B marketers using social media, though?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

JUNE 23, 2010

It provides free licenses and other legal tools to mark creative work with the freedom the creator wants it to carry, so others can share, remix, use commercially, or any combination thereof. Digg - Digg is a social news website that allows members to submit and vote for articles. Reddit - Reddit is similar to Digg and Newsvine.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JUNE 27, 2008

We could tell he wasnt planning to use the tool. Comments Digg This. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study. Forrester Wave: Service Desk Management Tools, Q2 2008. Comparing Google and Other Leading Messaging Security Solutions.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

Blogs and more instantaneous tools such as Twitter both provide us with far broader inputs than we had before, and also a ready output for what we have processed from these vast information inputs. For example, del.icio.us, used with judicious tagging, is a very powerful tool. Certainly the new array of social media and Web 2.0

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Online Marketing Institute

NOVEMBER 7, 2010

You will be navigating your prospects through this sea of content by leading them to the most relevant important information. It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

WebMarketCentral

JULY 30, 2009

So no matter how much "buzz" there is about the promise of social media marketing or how excited you may be about it, if it hasn't already happened, sometime very soon your boss or client is going to start asking you about the ROI of social media marketing. Simple, right? Balderdash.

Social Media 20

Social Media Paid Content ROI Media 20

Hubspot

DECEMBER 30, 2011

It provides free licenses and other legal tools to mark creative work with the freedom the creator wants it to carry, so others can share, remix, use commercially, or any combination thereof. Digg - Digg is a social news website that allows members to submit and vote for articles. Reddit - Reddit is similar to Digg.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JUNE 27, 2008

However now we have access to many technological tools, which if used well, can assist us in coping with information overload. More on that later, along with some of the tools and approaches I find effective. Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. Everything I wrote is still completely valid. Sleep on it!

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100