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Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. Marketing Automation Software Guide decided to answer this question. Post on Google Buzz.

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Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webbiquity

Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.”

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2011 B2B Marketing Trends

Webbiquity

The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers? Post on Google Buzz.

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Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

There is even software that makes it easy to create, manage and track buyer activity on your site so that you know the kind of information your potential customers want. Marketing Automation Software Guide (MASG) posted an article on this topic. For example, a chat on lead scoring might have the hashtag #leads attached to it.

Paper 100
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An Open Letter to Jimmy Wales

Webbiquity

Example: most people would agree that the word “leading&# rarely belongs in a company description on Wikipedia. Since every company is a “leading&# something-or-other according to its own press releases, the word has little if any real meaning in most cases. Post on Google Buzz. It’s an over-used PR buzzword.

Wikipedia 100
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Corporate Websites vs. Blogs – Similar Goals, but Very Different Tools

Webbiquity

Company websites are generally designed to get visitors to take some specific type of action: buy a product, download a white paper, call or email for more information, sign up for a newsletter, visit an establishment, do something usually designed to lead either directly or indirectly to a sale. Post on Google Buzz.

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Closed Loop Marketing – still a long way to go

Buzz Marketing for Technology

CRM systems, MRM systems, Lead Nurturing systems and the list goes on. The software may be real time but the sales people aren’t. How about your partner community and the leads you have given over to them. Tags: Lead Generation Lead Nurturing. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.