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A Practical Guide to Using AI in Email Marketing (For the Conscientious Marketer)

Litmus

The most prevalent concerns around AI include: Privacy and surveillance Bias and discrimination Inaccurate data Copyright infringement Plagiarism Data breaches Those are some heavy-hitting issues. AI systems can generate unfair outcomes , leading to the perpetuation of bias and discrimination.

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B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. Attract clients and feeds publicity- Unlike lead generation tools, thought leadership doesn’t convert prospects directly. This lets you create a monopoly and garner more leads and acquire customers.

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New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation

Tony Zambito

Intangible assets, such as copyrights, patents, training, procedures, data, digital innovations, and intellectual property, now comprise 84% of the market value of the S&P 500. While B2C has most of the buzz related to digital transformation, the impact is felt mostly in channels and distribution.

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Will Marketing Be Replaced by AI?

SmartBug Media

From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? AI tools can analyze case studies for key insights to call out—especially when results are more qualitative than quantitative—and recommend what to highlight in lead nurture emails to promote the content.

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B2B Lead Generation Blog: Your questions answered on Lead Generation via Podcasts

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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B2B Lead Generation Blog: Lead Generation via Podcasts: An Interview With Paul Dunay

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!