Writing on the Web

OCTOBER 24, 2010

There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. However, much of it seems to promote the services of their company. Post on Google Buzz. Here are a few of my favorites: Neurofocus.com: The Neurofocus CEO, A.K. Well, of course it would. Email this via Gmail.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

NOVEMBER 11, 2010

“People react much more emotionally than companies dare to think. The second is positive signature associations by which the company becomes familiar and comfortable to members of its target market.&#. In other words, a company’s brand works when: They develop a distinct brand personality. Post on Google Buzz.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

NOVEMBER 16, 2010

Jane Ottenberg , President of The Magazine Group, the leading quality custom media company, penned a column in the May issue of Folio: entitled “Give Print a Chance.&# Post on Google Buzz. “Give Print a Chance.&#. There are other women speaking, and I’m looking forward to learning, as always. Share this on Facebook.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

DECEMBER 14, 2010

Of course it’s all about their company products and services, why wouldn’t it be? The trick is tying it into what your staid company does for people. Post on Google Buzz. What do they write to replace the lorem ipsom ? It’s their website and people want to know what they do. No, not really. But wait a minute.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

DECEMBER 1, 2010

Bonus tip: LinkedIn offers company pages (still in beta as of this writing) and has just rolled out product and service tabs for these company pages. Post on Google Buzz. Here is a blog post to help you take advantage of these new opportunities: [link]. Subscribe to the comments for this post? Share this on del.icio.us.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

MARCH 31, 2011

Here’s what else Joe says in his post: So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. Post on Google Buzz. That’s what makes you unique and a thought leader. Subscribe to the comments for this post?

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

SEPTEMBER 28, 2010

This question makes sense because people don’t buy from companies, they do business with people. And, in a culture with an overabundance of choice, with many companies and products doing the same things, customers will always choose to do business with someone who cares about them, their world, the world, and values.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

NOVEMBER 15, 2010

According to Dan Hill in Emotionomics , companies must develop a unique emotional value proposition to provide emotional value to their consumers. The only way to differentiate a company’s products and services is through adding emotional value. Post on Google Buzz. This is key to success. Blog this on Blogger.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

JANUARY 31, 2011

I was approached last week by a successful company who needs a writer for their blog. Post on Google Buzz. I don’t know any successful blogger who doesn’t struggle with these three things. Even the writers at the Content Factor agency admit that they too struggle with keeping up with their blog. Share this on del.icio.us.

Tips 100

Tips Advertising Agencies Digg Blogger 100

Writing on the Web

NOVEMBER 18, 2010

They specialize in both Dutch and English language publications for large companies, like Shell Oil and Heineken Beer, among others. Post on Google Buzz. The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

MAY 9, 2011

He’s courteous and friendly, but he’s demanding because he wants me to grow in value to my company.’”. Post on Google Buzz. &#. ““Coach X is there to make me better at work. He’s not a psychologist. One is personal: it talks about a real person and what he reports. The other site is vague and non-personal.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

OCTOBER 19, 2010

So the results acquired for companies with big budgets are showing us how to create messages that have a powerful impact on the brains of all consumers. Post on Google Buzz. Neuromarketing is extremely expensive market research to do, but fortunately most brains work the same, with some exceptions for age and gender.

Buy 100

Buy Digg Buzz Blogger 100

Writing on the Web

SEPTEMBER 17, 2010

Here’s what he produced for me at his new company, iMotionVideo. Post on Google Buzz. I’ll be teaming up again with Suzanne Bird-Harris in December for a workshop on blog writing and content marketing with blogs, but in the meantime, here are 3 steps to get you started. Let me know what you think. Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

FEBRUARY 26, 2011

In addition to a company blog, consider producing video for a YouTube channel, a photo log on Flickr, or a podcast on iTunes. Post on Google Buzz. Be diligent about networking with like-minded content producers and work to get links – quality links, including those with keyword-rich anchor text. Produce varied forms of content.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Writing on the Web

NOVEMBER 23, 2010

CoTweet Enterprise requires offers a full range of dynamic features for companies that are dedicated to creating a substantial presence across multiple Twitter accounts, such as solid workflow reports and advanced analytics. Post on Google Buzz. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

MARCH 29, 2011

They assume the viewer knows what their company does, and use insider jargon and terms. Post on Google Buzz. . “ Our ABC program is offered at a one-time only discount ,&# instead of promoting what the ABC will do for them, what benefit it will provide to the viewer, such as save them time, make them money, make them happy.

Video Marketing 100

Video Marketing Digg Sample Small Business Marketing 100

Writing on the Web

SEPTEMBER 23, 2010

No matter if you’re a company guy or gal, doing marketing officially or not. Post on Google Buzz. Here’s a big reason to read the B2B Manifesto , even if you’re not “B2B&# … It is the most important message about the changing realities of marketing available. Subscribe to the comments for this post?

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

AUGUST 17, 2010

Post on Google Buzz. How to Write Content That Markets Your Company (Or, What would Seth do?). Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Add this to Google Reader. Share this on LinkedIn. Ping this on Ping.fm.

Content Marketing 100

Content Marketing Tips Digg Content 100

Writing on the Web

APRIL 4, 2011

It’s time for companies to turn to 2.0 While many companies still access vendor white papers, the majority say that they are typically just glorified sales pitches and do not provide any actionable insight that can be used in the research process. Post on Google Buzz. So, now what? technologies to reach the 2.0

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

JANUARY 5, 2011

Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)? Post on Google Buzz. Could it be I don’t know how to sell myself with my newsletter? Could it be that many people check their emails on their phone and do not have time to read my newsletters?

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

DECEMBER 16, 2010

I am an affiliate for these companies because I use their products and believe in them. Post on Google Buzz. If you have questions, let me know. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

JULY 7, 2010

Not only will he not feel authentic and sincere, but depending on what the old clients say, it might not ring true for his new company, products or services. Post on Google Buzz. He doesn’t feel comfortable using testimonials or positive comments acquired when he was a part of a team effort. I don’t blame him. Tweet This!

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

NOVEMBER 8, 2010

So companies should find that seniors are less attuned to rational, persuasive arguments and more influenced by an emotional, visual approach. Post on Google Buzz. Here are a few facts about the older brain and how it likes to be marketed to. As we age, the word-oriented left hemisphere of the brain overloads more easily.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

OCTOBER 4, 2010

What do you and your company believe? Post on Google Buzz. If you haven’t downloaded this free and easy-to-read ebook yet, don’t miss it. This principle is expressed as “Expose Your Beliefs.&#. When we speak from the heart, we make an impact. Blog this on Blogger. Subscribe to the comments for this post?

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

AUGUST 26, 2010

He swears that his online gaming is market research for his company Razerzone.com , but I don’t buy it.) Companies will begin to harness the power of consumer engagement through use of games and gaming dynamics. Post on Google Buzz. Money spent on games has now surpassed movies and books. (He Share this on del.icio.us.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

OCTOBER 13, 2010

I just love this site: SalesBrain , a neuromarketing company. The company does sales training using neuroscience as it applies to what influences buying decisions. Post on Google Buzz. Neuromarketing and science can help improve your content writing so that it has more of an impact on people in your target audience.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

OCTOBER 21, 2010

Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. Post on Google Buzz. In 2007, $12 billion. That doesn’t include marketing, advertising, etc. Share this on del.icio.us.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

MAY 2, 2011

The video on the home page was shot and edited by 1060 Creative , another company suggested by FBT. Post on Google Buzz. For instance, Aprill Jones wrote most of the content based on our suggestions. Aprill is a freelance writer here in Charlotte that FBT suggested. It was a 6 or 7 month project, and there were a lot of moving parts.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

SEPTEMBER 9, 2010

You can also sell links in your articles with companies like TNX.net or Text Link Ads. Post on Google Buzz. The best thing about Google Ads and Adbrite is that you don’t have to have lots of readers to put their ads on your site. If you’re just starting out blogging one of these is the best way to start. Share this on del.icio.us.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

JANUARY 17, 2011

Some companies have personality through characters like the Aflac duck and the Geico gekko. Others use their company president like Razerguy for Razer and Ben & Jerry’s founders. Post on Google Buzz. Social media profiles and updates. E-books, white papers and digital downloads. Video clips. Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100