Opt Intelligence

NOVEMBER 28, 2021

More than 300 billion emails are sent per day. There are a number of factors at play, but there are three major email marketing mistakes that likely contribute to poor open or clickthrough rates. Get to know these three email marketing mistakes so you can avoid them. You can target specific emails from your list.

Email Marketing 82

Email Marketing Clickthrough Opt-in Buying Cycle 82

Biznology

JUNE 15, 2016

Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. Unless you’re selling goods or services with a buying cycle of “right now” (like lattes) you need a way to stay in touch with prospects as they move through the buying cycle toward a decision. Like this post?

Email Marketing 80

Email Marketing Buying Cycle Webinar Metrics Paid Search Agency 80

Adobe Experience Cloud Blog

JULY 22, 2014

Author: Maggie Jones Marketing consumer products with a long buying cycle can be a blessing and curse. On one hand, there’s a bigger lag between your marketing efforts and an actual purchase – if you’re marketing a car, for example, it might take weeks for a buyer to make her decision.

Buying Cycle 48

Buying Cycle Buy Marketing Budget Budget Programs 48

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

KoMarketing Associates

DECEMBER 8, 2021

In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. What is Email Automation? What are the Benefits of Email Automation? Basic Steps.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. How to spot buying signals. Let’s break that down.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. Then I’ll suggest how marketers should — and should not — respond to Google’s move or try to re-engage subscribers. I was wrong.

Marketing & Strategy 112

Marketing & Strategy Opt-out CAN-SPAM Work Management 112

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. Only 5% of our market , is ready, willing and able to consider buying our product.

Efficiency 85

Efficiency Marketing Automation Services Lead Ranking Brand Identity 85

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. For any marketing professionals to maximize the impact of their efforts, they must understand the differences between these two marketing strategies, and when to apply practices from each.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

SmartBug Media

NOVEMBER 7, 2019

Marketers are all about efficiency, whether it's setting up a repeatable blogging strategy, automating social promotions, or letting websites do a lot of the legwork. Email marketing is no different — and the ability to automate follow-up and nurturing is a crucial part of that success and taking stress off day-to-day.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Email Marketing Automation 71

Adobe Experience Cloud Blog

APRIL 11, 2017

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email. However, the top reason why U.S.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Conversica

OCTOBER 9, 2018

Email marketing is a proven method to increase conversion rate, but it needs to be done deliberately to optimize its impact and cut through the noise that your audiences encounter as they seek solutions to address their business problems. Do your email recipients expect to receive messages from you? Segmentation.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Zoominfo

MARCH 6, 2021

Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Valasys

MAY 1, 2020

Email marketing is amongst the oldest and most profitable affairs of B2B digital marketing mix. According to a report by DMA , in 2019 for every $1 spent on email marketing, the average return is $42. According to another insight by Webfx , triggered email marketing campaigns have as much as 70.5%

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

NuSpark Consulting

DECEMBER 18, 2017

Unfortunately, it’s something that’s all too familiar to B2B marketers. Despite that, you need e-books, webinars and other information designed to attract leads, walk them through the buying cycle and convert sales. But what if you knew exactly who was in the market for your product, and what they wanted to read or view?

Buyer Intent 211

Buyer Intent Intent ROI Buying Cycle 211

Tomorrow People

NOVEMBER 30, 2011

What’s the problem with b2b email marketing? Let’s start with some statistics: the number of worldwide email accounts is projected to increase from over 2.9 Roughly 18% of emails received is spam , comprising both actual spam and “graymail” (i.e. billion in 2010, to over 3.8 billion by 2014.

Email Marketing 120

Email Marketing B2B Marketing Effectiveness B2B 120

The Point

JUNE 23, 2020

B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels. If we’re to believe the experts, the following is true: * Email is dead. Content marketing is dead. * If we’re to believe the experts, the following is true: * Email is dead.

Lead Ranking 264

Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 264

Customer Experience Matrix

DECEMBER 16, 2018

When the CDP concept was first defined, it referred to systems that built a customer database to support a specific marketing application such as predictive modeling or campaign management. The step after that is message delivery – and, sure enough, we’re starting to see CDPs with email engines as well.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Biznology

APRIL 9, 2018

Most companies conduct various types of research to understand the needs of the market. In addition to those, digital capabilities come with their own sources of real-time digital insight to help keep customers’ needs and experience in focus as you plan and execute your marketing efforts. Sign up for our emails here.

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

Martech

JANUARY 19, 2024

As a marketer, it’s important to understand the differences between real-time and batch CRM data and how each can be used effectively. This article tackles what real-time and batch CRM processing looks like, along with key benefits and strategies for leveraging each approach in your marketing campaigns. In your inbox.

CRM 107

CRM Process Ideal Customer Profiles eCommerce 107

markempa

APRIL 22, 2013

Tweet Email marketing is a mature marketing tactic, yet I don’t believe B2B organizations are capitalizing on its potential to generate leads. I realized this when I read MarketingSherpa’s just-released 2013 Email Marketing Benchmark Report. Do they have the means to provide that information through their emails?

Relevance 120

Relevance Email Marketing B2B Marketing Opt-out 120

Tomorrow People

DECEMBER 2, 2011

Three questions you should ask your email marketing company Are you thinking about asking an email marketing company to manage your email marketing for you? Will you target my email marketing? This is a crucial first question to ask your email marketing company. Follow @TP_James.

Paid Search Agency 120

Paid Search Agency Email Marketing Advertising Agencies Ad Agencies 120

The Point

APRIL 22, 2020

However, as much as it has a reputation as a way to generate “guaranteed” leads, content syndication is not a cure-all, and indeed, more than most demand generation channels, is likely to generate sales leads that gravitate towards the early stages of the buying cycle. A Nurture Strategy for Content Syndication Leads Click To Tweet.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

SmartBug Media

JANUARY 23, 2023

With progressive profiling, marketers gradually gain lead intelligence (from subsequent form data) for qualification and nurturing without sacrificing conversion rates because leads aren’t turned off by the amount of information they are asked to provide. How Does Progressive Profiling Work? So It’s a Form Thing?

Profiling 98

Profiling Marketing Automation Services Buying Cycle Sales Qualified Leads 98

Martech

AUGUST 7, 2023

So why don’t marketers do a better job of winning back customers who once spent money but have gone silent? Email marketers always tell me they’ve tried reactivation or re-engagement programs, which just didn’t work. Or, the brand sent only one email instead of a series.

Budget Programs 92

Budget Programs A/B testing Buying Cycle Email Marketing 92

Act-On

SEPTEMBER 24, 2023

Lower funnel keywords are an often neglected SEO strategy for marketers. One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Marketing Insider Group

NOVEMBER 26, 2019

While some tools empower marketing departments to accomplish more with fewer resources, many would-be miracle cures only lead to more headaches. Marketers are interested in what their martech tools can do for them —not necessarily how they do it. Some tools can now recommend email copy tailored to each recipient’s communication style.

Trends 281

Trends Marketing AI Work Management Marketing Management 281

Webbiquity

JANUARY 15, 2010

Marketers spent a lot of time creating attractive sales collateral materials–brochures, specification sheets and the like–and getting these printed on nice, glossy paper. Detailed information about vendors and their offerings was still limited, enabling marketing and sales to act as gatekeepers of information.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Contently

DECEMBER 6, 2022

With the complex marketing strategies most of us design today, models like “multi-touch” and “omni-touch” are crucial to genuinely mapping ROI to every piece of content in the buyer’s journey. So why use single-touch attribution in a 21st-century marketing context? Why Use Single-Touch Attribution?

Multi-Touch Attribution 174

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 174

Launch Marketing

OCTOBER 5, 2022

75% of marketers currently use at least one marketing automation solution or tool , a number that has been steadily on the rise. However, many companies are still unsure of the value that marketing automation can bring to their company, while others are not even sure exactly what it does. What Is Marketing Automation?

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Work Management Marketing Management 118

NuSpark Consulting

JANUARY 21, 2019

I feel comfortable doing things by the book and following marketing best practices. Every once in a while, however, at NuSpark Marketing we stray from the best-practice guidelines. The anecdotal evidence that breaking the rules sometimes pays off comes from the world of email marketing. Rule 1: Thou Shalt Not Sell.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

Martech

MARCH 18, 2024

These days, a marketing program that isn’t leveraging intent data of some description is seen as flying blind and hoping to hit the target with luck and timing on its side. Only about 5% of B2B buyers are in-market at any given time, so focusing marketing efforts on those active is an incredibly alluring idea.

Intent Data 105

Intent Data Intent B2B Peer-to-peer 105