How Planful uses customer intent to speed up the B2B buying cycle
Martech
MAY 10, 2022
Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Tonkin knew the buying dynamic of his customers, mainly mid-market organizations, tended to be very research intensive. A different kind of B2B buyer. Let us know!
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