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Unifying Go-to-Market Strategies: Insights from Terminus and Forrester

Terminus

In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. For organizations embarking on or recalibrating their unified go-to-market strategies, the emphasis should be on data.

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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. She is the Chief Sales Officer for Forrester. Or, every week, excuse me.

Forrester 107
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Seismic named a Leader in The Forrester Wave™: Sales Content Solutions, Q4 2022

Seismic

This week Forrester released The Forrester Wave TM : Sales Content Solutions, Q4 2022 report in which Seismic was named a leader. Forrester looks at three major categories – market presence, strategy, and current offering. The Forrester Wave : Sales Content Solutions, Q4 2022. So let’s break it down. Market Presence.

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Only 1 in 5 organizations effectively personalize content at-scale

ClickZ

According to Seismic’s newly-released report, entitled The State of Enterprise Sales Enablement, 2019, providing a personalized customer experience is both the biggest challenge – and the biggest opportunity – for effective sales enablement. Currently, just one in five organizations effectively personalize their content at scale.

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How to improve CX in your marketing organization

Martech

Effective CX strategies are experience-driven — companies employing them see 18 times faster revenue growth than other brands, according to a Forrester study commissioned by Adobe. These organizations use data to inform customers and avoid confusion. How to improve CX in your marketing organization. Channel-driven.

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10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024!

Only B2B

Let’s get on: 10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024! Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 What is intent data and why is it important? appeared first on Only-B2B.

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The Strategic Marketing Planning Workshop with Forrester

Allocadia

Over the past year, business goals have continued to evolve due to the effects of COVID-19. Join Forrester analyst, Brett Kahnke to get expert guidance on how to approach 2022 planning and leave with a foundational understanding of how to lead the strategic planning and budgeting process in your organization.