Madison Logic

OCTOBER 4, 2023

With targeting capabilities fueled by our intent data, we empower enterprise marketers from today’s fastest growing companies to identify in-market accounts, drive higher awareness, and maximize their media investment. Knowing when an account is ready to buy empowers you to take immediate action and drive higher ROI.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Valasys

APRIL 15, 2020

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Biznology

AUGUST 11, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Forrester reports that 99% of leads don’t convert, and LinkedIn says 87% of leads don’t convert.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Oktopost

JANUARY 5, 2021

Over the past 30 years, I have been helping companies build and operate high performing go-to-market functions across the globe. After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. Click To Tweet.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Forrester Blog for Interactive Marketing Professionals.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. Learn more : How Intent Data Analysis Helps B2B Companies Boost ROI. Thus, the year 2020 will see B2B marketers pivot from products to experiences.

Planning 58

Planning Studies B2B Marketing Trends 58

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. We call this the “Internet fueled buying cycle.&#

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Madison Logic

OCTOBER 11, 2022

In fact, a 2020 Forrester survey finds that 77% of B2B marketers are using intent data in their ABM programs, with 11% making plans to implement it in their future ABM campaigns. . This helps no one, and marketers can see depleted budgets and lower ROI numbers when they commit random acts of marketing.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Integrated B2B

FEBRUARY 3, 2020

While applauding these achievements, however, we also can’t help wondering how much stronger results companies similar to these could achieve if they adopted 10X sales and marketing practices! Lack of focus on sales enablement despite proven ROI benefits. · Bigger B2B buying centers.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Good argument that B2B marketing needs ROI.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

NuSpark Consulting

NOVEMBER 6, 2015

Upfront Steps to Maximizing Marketing Automation ROI. How can you possibly know what’s going on in the front end of the buying cycle when you’re not involved? These emails are designed to nurture relationships and build trust with people who are not ready to buy now, but may be in the future. Forrester Research).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

The ROI Guy

DECEMBER 23, 2010

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. the quantified return on investment (ROI) from social marketing efforts.

Social Media 40

Social Media ROI Practices Media 40

The ROI Guy

FEBRUARY 20, 2019

He immediately launches into a somewhat dry, static PowerPoint presentation detailing his company’s history, touting impressive customer logos, and addressing the features and functions of his product. They have more information at their fingertips and are engaging with salespeople later in the buying cycle.

Training 40

Training Case Studies Validation B2B Sales 40

Marketing Insider Group

JANUARY 24, 2013

Top B2B Marketing Influencers – Companies. These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

6sense

MAY 10, 2017

But with literally thousands of companies in our CRM fitting what we thought was our “sweet spot” from a profile standpoint, we realized that to be successful, we’d need data to build the target account list for us. And when you start seeing results like we have, you wonder why every B2B company isn’t adapting this approach.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. Does it sound familiar? A new role is starting to take shape.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

The ROI Guy

MARCH 15, 2011

Empowered Buyers: Fueled by the Internet, with access to a wealth of resources, research, discussions, product and pricing information, buyers are self-empowered to drive the buying cycle, inviting sales later and later into the decision making process, if at all. Commodity sales professionals are being disinter-mediated.

Forrester 40

Forrester Lead Ranking Cross-Selling Peer-to-peer 40

The ROI Guy

SEPTEMBER 17, 2010

The question any marketer needs to ask - Are your marketing efforts adding to the clutter, or driving a valuable dialogue and as a result, connecting meaningfully with prospects to advance the buying cycle? These three issues are having a measurable impact on marketing.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

SEPTEMBER 3, 2010

According to sales and marketing analyst firm SiriusDecisions, “Successful reps know that establishing credibility and providing value to a prospect or customer throughout the buying cycle is the difference between closing the deal and losing it. April 2009.

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

Valasys

JULY 29, 2019

Writing blog posts after researching the most common keywords being searched for by the prospects during their buying cycles helps the marketers in evoking positive emotions such as trust in the minds of customers. According to Forrester, brand equity is considered an important metric by 15% of the B2B executives.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

KoMarketing Associates

NOVEMBER 10, 2021

While TikTok has a reputation as being a more effective platform for B2C companies, there are opportunities for B2B marketers , as well. Many of them come to the platform to learn , which is a key step in the B2B buying cycle. . It can also increase your ROI. There’s a lot of social platforms out there.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Ambal's Amusings

MAY 27, 2010

Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? What kind of content is most useful in each phase of the B2B marketing cycle? " Match Content to the Buying Process " Ardath Albee's Bio.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Online Marketing Institute

MAY 24, 2009

How to determine Lifetime Customer Value ► May ( 4 ) How do you measure Marketing ROI? Buying Cycle – You have a customer – now what? Buying Cycle – What happens after you close the de. Trying to get a handle on Company Psychographics? What do your C-Level Execs want from Marketing?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Adobe Experience Cloud Blog

SEPTEMBER 7, 2008

Do you get a lot of leads that seem good but are not yet in an active buying cycles? How much could you improve ROI if you could spend more time focusing on the strategic and creative aspects of campaigns? Demonstrating Marketing ROI. If not, there is dramatic ROI to be gained from better lead management.

Demand Generation 48

Demand Generation Demand Budget Programs Generation 48

Adobe Experience Cloud Blog

JANUARY 3, 2014

Caring about your customers, thinking about your customers, even dreaming about your customers doesn’t make your company customer obsessed. At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 3, 2014

Caring about your customers, thinking about your customers, even dreaming about your customers doesn’t make your company customer obsessed. At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

The ROI Guy

SEPTEMBER 3, 2010

Successful demand generation programs are uniquely challenged today, and must address a changing landscape where: Economics are driving more decisions; The Internet is fueling a prospect driven buying cycle, and; Prospects are faced with information overload resulting in shorter attention spans than ever.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Madison Logic

DECEMBER 14, 2023

Forrester predicts that over 70% of buyers will complain about the collateral vendors share due to growing frustration over poor personalization and failure to demonstrate understanding their business needs. Marketers must now build multiple nurture paths for members of a company’s buying committee—which can include upwards of 14 people.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Online Marketing Institute

JANUARY 25, 2010

So given this power shift, B2B marketers must more than ever work to wrap their marketing programs around the B2B buyer — managing dynamic, anticipatory, buyer-driven campaigns and programs and being in the right channel with the right information in the right voice at the right stage of the buying cycle.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Markempa

AUGUST 12, 2021

I’ve seen companies spend too much time getting people to raise their hands (i.e., It’s a big problem, often ending with frustration as the cycle of “leads-that-go-nowhere” continues. According to Forrester, top performers convert just 1.54% of marketing qualified leads to revenue. Is the company credible?

Lead Nurturing 133

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 133

The ROI Guy

APRIL 12, 2013

And you are not alone, as SiriusDecisions reports that the average company now spends a whopping $43K on marketing content and sales tools per salesperson per year. Most sales professionals will readily admit that buyers have taken control of the buying cycle, and are demanding a different more value-based sales approach.

Tools 40

Tools Work Management Paid Search Agency Advertising Benchmark 40

SnapApp

DECEMBER 4, 2017

Content ROI Statistics. A report by Google shows that businesses typically see 200% ROI from AdWords. . Content ROI Statistics. . #14. 74% of companies indicate content marketing is increasing their marketing teams’ lead quality and quantity - Curata. . Blogging Statistics. Content Marketing Budget Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122