ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. Rather, understand where each customer stands in the buying cycle and reach out to them with the right type of content. Where do they normally get their information, and what platforms do they trust? To do this, analyze your prospect’s content consumption habits.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Webbiquity

DECEMBER 4, 2018

Sales teams are in the best position to inform marketers of the language prospects are using, while marketers are best able to create and develop messaging that takes the language into consideration. Map Content to the Buying Cycle. This helps to build trust as customers value organizations that share information.

Sales Management 218

Sales Management Top of Funnel B2B Sales Tactics 218

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Trade Press Services

SEPTEMBER 25, 2023

It’s important to showcase organizational successes, strengths and industry reputation through case studies, testimonials, industry awards and accolades. Content such as blogs, articles, webinars , videos and white papers serve as valuable resources for demonstrating expertise and success.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. How should marketers leverage content?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Circle Studio

AUGUST 23, 2018

Case studies. According to research from Demand Gen Report , case studies are the top content preference for B2B buyers, with 78 percent using them when researching purchases or selection decisions. Research reports and white papers.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

This information can be gathered through existing contact forms, sign-ups for special offers, and newsletters. They also have special needs –– they require information that is technical, addresses “fear of failure” concerns, and is validated by other engineers. And the buying phase often requires their sign-off.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

The ROI Guy

SEPTEMBER 13, 2011

Often, based on the user’s role and stage in the buying lifecycle, the call to action within the Interactive White Paper can be custom configured to provide proper / better guidance.

Paper 40

Paper Ideal Customer Profiles Buying Cycle Profiling 40

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. Brands need to effectively propagate their message, propagate their vision, key features, & other relevant information that needs to be displayed.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

The ROI Guy

JUNE 22, 2010

And it dawned on me that this is the greatest challenge for the next 10 years– Information Overload. One of the best ways we have found to connect with customers one-on-one is through interactive white papers. The good news is that most organizations have invested heavily in white paper content that is of great value to most customers.

Enterprise Management 40

Enterprise Management Buying Cycle Peer-to-peer Paper 40

Webbiquity

SEPTEMBER 7, 2010

Ask yourself and answer these questions: Do I understand my buyers’ buying cycle? You need to be able to map out your typical buyer’s buying cycle. It is the basis of any good nurturing campaign since you will building your nurturing campaign content and messages on each step of the buying cycle.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Buzz Marketing for Technology

NOVEMBER 21, 2012

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. 4) Employ deeper search and sort capabilities.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

Biznology

AUGUST 10, 2015

With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. Including video content into your buyers’ journey will build business value at every stage of the buying cycle. Like this post?

Top of Funnel 80

Top of Funnel Buyer's Journey Video Marketing FAQ 80

Hubspot

MARCH 14, 2018

Typically, whitepapers require at least an email address for download (usually they require information more than that), making them great for capturing leads. The goal of a whitepaper is to inform and persuade based on facts and evidence, not tell the world why people need to buy your product right now. A product pitch.

FAQ 99

FAQ Case Studies Case Study Comparison 99

NuSpark Consulting

FEBRUARY 18, 2016

So, in other words, we’re talking about where they are in the buying cycle. Buying Cycle Stages. Before we go further, let’s agree on our buying cycle stages for the sake of this discussion. Classifying Your Website Pages and Offerings by Buying Cycle Stages. In what stage are they?

Marketing Websites 100

Marketing Websites Buying Cycle Marketing Analytics Tools Sales Qualified Leads 100

markempa

OCTOBER 27, 2014

When people ask for information, they expect a rapid and personal response. Numerous studies show that swift follow-ups increase conversion. Remember, people buy from people. The prospect may have responded to marketing campaigns and provided basic contact information, but sales professionals need much more than that.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. Buying cycle control (you need to facilitate the buying process and understand what is required of you as a result). The Customer Buying Cycle Framework. Inbound marketer.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Madison Logic

AUGUST 9, 2023

For example, when targeting top-of-funnel accounts, they can leverage thought leadership pieces and white papers to those buyers. T-Mobile for Business’s multi-channel approach with ABM Content Syndication and ABM Display Advertising allows their content to be where buyers need it.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Enterprise Management 52

The ROI Guy

JANUARY 25, 2011

Internet Fuels IT Buying Cycles According to a recent survey of 500 technology decision makers and influencers, Internet access to content is changing the way IT solutions are purchased, with buyers using on-line research to drive substantial portion of the decision making cycle on their own.

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40

The ROI Guy

SEPTEMBER 13, 2011

Typically for an Interactive White Paper , as a rule of thumb, you don’t want more than 4 or 5 profile questions. However, you do want to have enough profile information and pivot points to enable the content to be intelligently customized and relevant.

Ideal Customer Profiles 40

Ideal Customer Profiles Paper Order Profiling 40

Biznology

FEBRUARY 17, 2016

Walk Prospects Through the Buying Cycle. With all your content, not just your newly discussed trove of content, be sure you are adapting so that you have items of interest to prospects at all points along the buying journey. Buyers further along the journey are probably on the lookout for case studies or white papers.

Content Marketing 80

Content Marketing Generation Content Buying Cycle 80

Exo B2B

JUNE 26, 2023

It speaks to your customers, guides them through the buying cycle, or customer journey, and acts as a powerful SEO magnet. Let me start by quoting a Gartner study on the power of content in the customer journey. Your website, product information, blog posts and presentations can always be improved. B2B content marketing.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

NuSpark Consulting

OCTOBER 24, 2011

B2B buyers are time deprived and risk averse – and also enormously well informed. Information is available free (or close to it) today that you couldn’t buy for any amount of money five years ago. Informative, non-promotional content in the form of blogs, case studies, webinars, white papers, videos, etc.

Social Media 100

Social Media Cold Calling Peer-to-peer Media 100

NuSpark Consulting

OCTOBER 24, 2011

B2B buyers are time deprived and risk averse – and also enormously well informed. Information is available free (or close to it) today that you couldn’t buy for any amount of money five years ago. Informative, non-promotional content in the form of blogs, case studies, webinars, white papers, videos, etc.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

KoMarketing Associates

JULY 12, 2018

For many B2B companies, demos are a good compromise between the traditional sales cycle that some still go through (of meeting the prospect and building a relationship before purchase) and the online aspect, where buyers can get the information they are looking for quickly. Online Training Formats.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Everything Technology Marketing

APRIL 8, 2010

Prospects and customers are becoming more sophisticated and better informed than ever before. This exercise will help you understand how your customers are progressing through the steps of the buying cycle. What are their goals, concerns, what data do they need to move to the next step, where do they look for information?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Adopt the publishing model to better understand your audience and develop sufficient, relevant content for the entire buying cycle. Stephanie Tilton.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Engagio

JUNE 10, 2019

This information helps inform how you communicate with them. You need to identify the individuals and determine the concerns and questions they may have during each phase of the buying cycle. Your goal is to learn who is on the buying team, their titles, roles in the buying decision and contact information.

Account Based Marketing 75

Account Based Marketing ABM Ideal Customer Profiles Marketing Automation Services 75

Madison Logic

AUGUST 31, 2023

Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision. Enter multi-channel account-based marketing (ABM).

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

KoMarketing Associates

MARCH 7, 2013

The information and references shared are invaluable for developing one’s own social strategy. Here are 32 Twitter users that we rely on for B2B social media recommendations and information: Artillery Marketing (Douglas Burdett) (@ArtilleryMarket) : “B2B marketing agency principal. . Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Biznology

OCTOBER 24, 2013

As simple as it sounds, you must keep the buying cycles in mind for various buyer types. If enterprise leads convert early on in the cycle, your top-of-the-funnel content should be as compelling as possible. You can do so with the following content: General information blogs. White papers. Case studies.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

Industrial Marketing Today

JANUARY 25, 2012

Buyers can easily find information about your products and that of your competition from their online research. So ask yourself this question, “Is my industrial marketing content really helping my buyers make a more informed decision and is it moving them closer them to a RFQ?”. Online product configurators. Valve sizing programs.

Top of Funnel 60

Top of Funnel Buying Cycle Lead Ranking Digital Marketing Funnels 60

6sense

APRIL 13, 2016

Today, before making an investment in new strategies, technologies and skill sets a manager can educate herself by looking across analyst briefings, industry reports, white papers, case studies and technical reviews. Here are three of the most common and effective use cases for predictive implementation today.

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48

NuSpark Consulting

JUNE 26, 2010

Marketing automation is simply a “software as a software&# (SaaS) system that allows you to target audiences throughout various stages of the buying cycle with relevant messaging and content that further influences a lead to become a sale. Understand the customer buying process. Have an ideal customer profile.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Lead Ranking 100

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120