Only B2B

FEBRUARY 28, 2024

By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. Targeted Content Creation: Share relevant content like blog posts, case studies, or white papers that align with their specific interests and stage in the buyer journey.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

SalesIntel

NOVEMBER 17, 2022

Breakdown of marketing spending between organic and paid channels was most commonly 75% organic – 25% paid, followed by 50% organic – 50% paid. The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Buyer Journey Mapping.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. Demand Metric Report, 2020. Video for Sales.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. Leadership team: Identify key decision-makers within the organization who may be involved in purchasing decisions. What is the account based approach to marketing?

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

ANNUITAS

MARCH 18, 2019

A recording is now available for the March 2019 Demand Marketing webinar featuring speakers Mika Yamamoto (VP/GM of Marketo, an Adobe Company) and Adam Needles (CEO, ANNUITAS) titled Digital Demand Transformation – Demand Marketing’s Next Step. Technology needs to support the buyer journey, not dictate it.

Demand 113

Demand Planning Paid Search Agency Webinar Metrics 113

Oktopost

MARCH 11, 2020

We’re proud to be partnered with every major marketing automation platform such as Marketo, Eloqua, Hubspot, and Pardot and awarded the ‘ #1 Technology Partner of the Year ‘ by Marketo. With an all-in-one solution , your social employee advocacy data will not stand alone. This is why Oktopost is doing what we do.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Biznology

JULY 26, 2017

We decided to conduct the research ourselves, so the team could have direct exposure to customers, and to infuse the buyer perspective into our DNA. This is how we mapped the buyer journey. We’re even supporting our services organization way downstream. Reports from Google or Marketo are no longer enough.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Lead Forensics

MAY 14, 2024

If you Google the term ‘marketing automation’ then you’ll find various different descriptions online, including this one from Marketo : According to Emailmonday , on average 49% of companies are currently using marketing automation, with more than half of B2B companies (55%) adopting the technology. What is marketing automation?

Marketing Automation Services 52

Marketing Automation Services Top of Funnel B2B Sales Marketing Automation 52

Oktopost

FEBRUARY 28, 2021

We’re proud to be partnered with every major marketing automation platform such as Marketo, Eloqua, Hubspot, and Pardot and awarded the ‘ #1 Technology Partner of the Year ‘ by Marketo. With an all-in-one solution , your social employee advocacy data will not stand alone. This is why Oktopost is doing what we do.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Adobe Experience Cloud Blog

OCTOBER 11, 2018

In short: effective marketing organizations have high ROI. At Bizible, we run an annual survey with a group of great partners to discover what marketers are doing to make an impact at their organization. High ROI organizations are also 85% more likely to make their plans based on pipeline and revenue than their low ROI counterparts.

Multi-Touch Attribution 134

Multi-Touch Attribution ROI Planning B2B Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 24, 2019

It can recognize and organize company data into useful information that inside sales reps can use to engage each prospect personally. AI helps support prospects throughout the buyers’ journey. Once you have opened the lines of communication with a prospective buyer, you still face a long process to close the sale.

Marketing AI 134

Marketing AI Ideal Customer Profiles Account Based Marketing Lead Ranking 134

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

Analyzing user intent means typing those keywords into Google and studying the organic search results. As your account-based marketing team prepares to create targeted, personalized content, user intent insights can help identify the language that your target account leads are using in organic search. SEO is Always an Optimal Channel.

Account Based Marketing 131

Account Based Marketing SEO Top of Funnel Marketing Management 131

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. A vertical approach can be very effective when marketing to target accounts as well, helping you and your organization deliver a more personalized experience. Understand the Market.

Verticals 132

Verticals Work Management Lead Ranking Sales Qualified Leads 132

Martech

MARCH 10, 2022

Most of the B2B buying journey is conducted anonymously until the buyer gets closer to the point of purchase, which is why a tech-driven “zero-touch” demand gen strategy is critical for growth. Progression: Agree on how e-commerce audiences are operationally and philosophically tagged and moved through the buyer journey.

Account Based Marketing 104

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 104

Adobe Experience Cloud Blog

MAY 29, 2019

Or it can be more complex, like learning the intent of organic search visitors and ensuring your content addresses their needs. Like search, there are organic and paid approaches to social distribution. Alternatively, paid social content can be a great way to amplify your organic posts and engage your followers.

Demand Generation 134

Demand Generation Paid Content Distribution Demand 134

Adobe Experience Cloud Blog

JUNE 5, 2019

Marketing is rapidly transforming—from a cost center that supports sales and organizes activities to a revenue generator that sources and contributes to revenue. Here are the metrics for marketing that likely matter most to your organization: 1. And what’s at the heart of this evolution? Prioritizing the right digital marketing KPIs.

Demand Generation 134

Demand Generation Multi-Touch Attribution Demand Relevance 134

Adobe Experience Cloud Blog

MARCH 22, 2017

While it’s not a new concept, ABM is experiencing a resurgence and gaining momentum because of recent technology innovations that allow organizations of all sizes to practice ABM in a scalable and automated way. If there is more than one person in the organization you need to influence to get the deal, ABM applies.”

Account Based Marketing 128

Account Based Marketing Work Management Planning Marketing Management 128

Adobe Experience Cloud Blog

MARCH 19, 2018

If not, you can identify the business case as the potential to reach ( organic search traffic ), engage (social shares), and convert (subscribers and leads ) buyers you would have never reached if you hadn’t done content marketing. Or does a competitor beat you on organic search? Step 2: Find or Reallocate The Budget.

Cost Per Click 134

Cost Per Click Lead Ranking Content Marketing Budget Programs 134

Adobe Experience Cloud Blog

JULY 12, 2019

When you’re ready to write, start by choosing which part of the buyer journey to target. What roles do they play in their organizations, and what solutions do they seek? The post Email Isn’t Dead; You’re Just Doing It Wrong appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

High Quality Lead 134

High Quality Lead Click Rate Case Studies Thought Leadership 134

SmartBug Media

FEBRUARY 4, 2020

SEO share of voice is analysis that shows which websites rank most frequently for a given set of keywords or topics in organic search. Here is a framework for how you can identify your share of voice in organic search results and what you can do with this analysis upon completion. SEMrush makes this easy). Is it long-form or shorter?

SEO 96

SEO SERP Domain Analysis 96

Adobe Experience Cloud Blog

SEPTEMBER 22, 2017

A great sales engagement application enables reps to engage with customers with the right message, at the right time, at every stage of the buyer journey—through digitized playbooks, multi-touch campaigns, a mix of personalization and automation, and rich analytics. Create a Scalable Structure and Taxonomy. Share your best practices.

Work Management 134

Work Management Marketing Management Practices B2B Thought Leadership 134

ClearVoice

NOVEMBER 2, 2018

Description: Social Media Marketing World is the “it” conference for those tasked with social media marketing at an organization. Join thousands of eager attendees at Confab, organized and hosted by Brain Traffic (the brainchild of CEO and Founder Kristina Halvorson. Sponsor: Marketo. Sponsor: Social Media Examiner.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Adobe Experience Cloud Blog

APRIL 24, 2018

Content marketing AI can scan your entire website and/or content library, categorize and organize the content you create, and deliver the right offers, pages, emails, social media posts, and more, to each buyer at every interaction. With Google touching upwards of receiving up to 3.5 What is RankBrain? By learning to use it.

Marketing AI 134

Marketing AI B2B Marketing Ideal Customer Profiles B2B 134

SnapApp

MAY 28, 2019

The key to a solid lead generation strategy starts internally within your organization, and research proves it. So make sure you’re creating content that can be used in different points of the buyer journey, and produce resources that illustrate how your product or service can help a prospect meet their goals and get better business results.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

OutboundView

FEBRUARY 28, 2019

It does require the implementation of thoughtful content that truly engages your buyer. Use the nine techniques below to build recurring organic traffic. Buying Triggers – Which activities inside an organization indicate your solution could be a fit for them? Technique #1. Dial into Your Target Audience. Account-Level Research.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Adobe Experience Cloud Blog

DECEMBER 24, 2014

To answer this question, we caught up with Marketo’s internal thought leaders to hear about the changes they anticipate in the coming year and how they think marketers can prepare. We covered almost every area of marketing, from a birds-eye view of the organization, down to changes in social media and marketing operations.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Multi-Channel Thought Leadership 48

Seismic

MARCH 16, 2022

You’re not alone: sales productivity is a challenge in every organization. In fact, sales productivity is a top business challenge for 65% of B2B organizations. The next step is to identify obstacles that limit sales productivity in your organization. Sales productivity is measured across your entire organization.

Marketing AI 52

Marketing AI Product Marketing & Strategy Work Management 52

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. According to smartinsights , 482,765 websites were using marketing automation technology last year, with HubSpot leading the pack with 21% market share; Marketo seems to be the preferred tool for large enterprises.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Martech Advisor

OCTOBER 1, 2019

SEMRush, Google Ads, and other paid and organic SEO tools). HubSpot, Marketo, or Pardot). Luckily, content intelligence helps marketers home in on what key topics to share and through which channels during the appropriate stage of the buyer journey. You Will Achieve Greater Alignment Across Your Organization.

Marketing AI 78

Marketing AI Business Paid Search Agency Content 78

LeanData

DECEMBER 8, 2022

We’ve built a list of the five best alternatives to Calendly to consider as you source the best solution for your organization. For example, how will interested buyers find their way to the right calendar for the right person at your organization? . Let’s find the best fit for your organization. What is Calendly?

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Best Practices 52

Adobe Experience Cloud Blog

APRIL 25, 2018

To muddy the waters even more, organizations are frequently updating their systems and processes, which leads to miscommunication or even worse, no communication at all. This pessimistic outlook not only makes for awkward company Christmas parties, but it also impacts the buyer journey and, ultimately, the bottom line.

Top of Funnel 134

Top of Funnel Sales Management Practices Enterprise Management 134

KoMarketing Associates

MARCH 30, 2017

More Search Visibility: According to Marketo , marketers rate social media as the second-most important factor (64%) in organic search success, behind only effective web pages (82%). If your organization has just begun investing in social media, I’m sure you know that success is not guaranteed or as easy as it may seem.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

TrustRadius Marketing

FEBRUARY 28, 2019

integrates with GA to analyze whether incoming traffic is organic or paid. is a great tool for organizing and scheduling content across channels. This integration also tracks organic activity. Users rely on SocialBakers for organizing, publishing, and monitoring social media content. “We

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

integrates with GA to analyze whether incoming traffic is organic or paid. is a great tool for organizing and scheduling content across channels. This integration also tracks organic activity. Users rely on SocialBakers for organizing, publishing, and monitoring social media content. “We

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

SnapApp

JUNE 11, 2019

But, research also shows that the majority of organizations still struggle with proper alignment. In most B2B organizations, marketers are responsible for finding qualified prospects for sales, while sales is focused on generating transactions, or closing sales. The truth is, sales and marketing teams can’t function without each other.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads MQL Reachforce 59

Vidyard

OCTOBER 18, 2016

Map video content to your buyer journey and buyer personas. If you want to build video content that serves a purpose, it’s important to define what stages of your buyer journey are lacking in content. Same idea goes for your buyer personas. would want from you.

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50