ViewPoint
MAY 30, 2012
Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.
Martech
AUGUST 22, 2023
These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. Finish Thompson realized it needed to refresh its go-to-market strategy and especially to update its online presence.
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KoMarketing Associates
FEBRUARY 20, 2018
Some of the buyer persona data shared included: Existing Buying Process. Asking questions and examining this data has allowed us to pinpoint buyer needs and ensure all of our efforts are speaking to buyer needs and existing pain points. Decision Criteria. Barriers to Success. Success Factors.
The ROI Guy
SEPTEMBER 13, 2011
Interactive White Papers can be used at various stages to help facilitate the buyer’s decisions, depending on the content of the white paper itself. Early in the sales cycle, during the discovery phase, buyers need help in identifying issues and understanding what solutions might exist to help solve their priority opportunities.
The ROI Guy
JANUARY 25, 2011
In a do-more-with-less environment, IT buyers view on-line content as essential to the buying process, a facilitator to help make better decisions more quickly. When surveyed as to the most influential content in decision making, white papers remain the stand-out content of choice. Content that Matters Most?
Biznology
MARCH 26, 2012
And, it needs to be very simple, so it can be communicated with minimal investment of your precious 95 characters. A great way to differentiate yourself in a highly competitive environment. Always a popular and productive offer in business markets, where buyers need detailed information as part of their purchase process.
Ambal's Amusings
AUGUST 27, 2010
Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Blog Webbiquity Twitter TomPick.
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