KoMarketing Associates

FEBRUARY 20, 2018

Lead Generation Tactics and Lead Scoring Model – key benchmarks for leads to move through the sales funnel. Gather Buyer Personas and Data. Some of the buyer persona data shared included: Existing Buying Process. White papers – absorb knowledge about industry best practices and specific use cases. Decision Criteria.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

KoMarketing Associates

DECEMBER 8, 2015

Based what we’ve seen, experienced, and reported on, here are insights from over 50 surveys and benchmark reports, organized by overarching theme, we recommend for review, in preparation for developing B2B marketing budgets and program goals for the new year and beyond. Demand Generation. source ). >. Content Marketing. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Blog Webbiquity Twitter TomPick.

Work Management 100

Work Management Marketing Management B2B Business 100

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Golden Spiral

OCTOBER 1, 2021

According to LinkedIn’s “ Rethink B2B Buyer’s Journey ,” buyers place a high priority on “valuable consulting, education, and tools” and “subject matter experts” when seeking vendors. . What differentiates the winning content marketers from their budget-wasting rivals? Map Your Content to the Buyer’s Journey.

Top of Funnel 118

Top of Funnel Work Management Marketing Management Content 118

Golden Spiral

OCTOBER 1, 2021

According to LinkedIn’s “ Rethink B2B Buyer’s Journey ,” buyers place a high priority on “valuable consulting, education, and tools” and “subject matter experts” when seeking vendors. . What differentiates the winning content marketers from their budget-wasting rivals? Map Your Content to the Buyer’s Journey.

Top of Funnel 109

Top of Funnel Work Management Marketing Management Content 109

The ROI Guy

MAY 29, 2016

Sending out more white papers (the crack cocaine of marketing) or relying on canned PowerPoints won’t provide the differentiation needed to effectively engage today’s “short attention span” customer. So what’s the best way to connect with buyer needs?

Cross-Selling 40

Cross-Selling Advertising Benchmark Paper ROI 40