Madison Logic

AUGUST 10, 2023

employers currently operate hybrid work arrangements in 2023, with just 16% of surveyed companies requiring in-person work. As companies adjust to this shift, collaboration software solutions are essential for improving productivity and fostering alignment between remote teams. The collaboration software market reached $26.28

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

Aberdeen

APRIL 21, 2021

Austin, TX — April 21, 2021: Today, Spiceworks Ziff Davis (SWZD) launched Aberdeen Strategy & Research to provide unparalleled insights into the business technology market. Aberdeen Strategy & Research helps ignite business outcomes for clients who are building compelling B2B marketing campaigns. Meet the Analysts. .

Enterprise Management 52

Enterprise Management Research Marketing Management Marketing & Strategy 52

Seismic

DECEMBER 9, 2021

Analyst firm Aragon Research recently awarded Seismic the 2021 Innovation Award for Sales Enablement. At last week’s Aragon Transform , the annual Aragon Research awards ceremony, Seismic was formally presented with the 2021 Innovation Award for Sales Enablement. Looking forward to 2022, enablement innovation won’t slow down.

Research 52

Research Work Management Marketing Management Marketing Analytics Tools 52

Inbox Insight

JULY 31, 2020

They are now a core part of business development, taking on a more strategic role in helping companies grow and thrive. This strategy is very much down to a company’s ability to manage its biggest asset, its people. Survey sample: We surveyed 250 senior leaders working within HR for companies in the US and UK.

Work Management 89

Work Management Marketing Management Research Top of Funnel 89

PureB2B

AUGUST 28, 2018

The painful truth of the matter is that these situations arise merely because you didn’t do enough research about your lead. Why It’s Important to Research Your Sales Leads. In this fast-paced industry, buyer needs and demands are ever-evolving. Remember, all the actions your prospective buyer takes is driven by a goal.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Belkins

JANUARY 21, 2020

Explaining technographics Previously, we described technographics as a technology stack used by your prospect companies. Companies that provide services and products based on IT rely on technographics when building their sales strategy and marketing efforts. However, some companies often face one and the same issue.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Research 59

Launch Marketing

JUNE 7, 2023

As a downturn has made its way into our economy and is top of mind for all, moving forward with a B2B product launch might not be at the top of the list for many companies. Market research provides you with important data and can begin with primary and secondary tactics.

Product 117

Product B2B Paid Search Agency Buyer Personas 117

accelerate agency

APRIL 11, 2023

To help you find what you’re looking for, you can use the following links to jump quickly between sections or to go straight to the SaaS company you’re most interested in: What is a SaaS company: Everything you need to know What are some examples of a SaaS company? First and foremost, what does SaaS stand for?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Management 52

Marketing Insider Group

AUGUST 1, 2023

Learning about your audience to connect with them effectively requires extensive research. While it’s great for research, we still recommend validating any information that comes out of your AI tool with your team, your own data, and your users. For example, a website design company may offer many different services.

Marketing AI 224

Marketing AI Planning Marketing & Strategy Top of Funnel 224

Martech

NOVEMBER 6, 2023

B2B and B2C customers, despite their different needs, are still human decision-makers. B2B companies need to create good customer experiences to build lasting relationships. To achieve this, they must understand what motivates B2B buyers. Rational needs for B2B buyers include: Cost-effectiveness. Confidence.

B2B 137

B2B Customer Satisfaction Lead Ranking Lead Scoring 137

Content4Demand

NOVEMBER 12, 2019

One thing we review is research references, because these can cause content to lose its relevance and impact if the research is outdated. We have a strict standard here of flagging any research older than two years, but that’s not the whole story. Research definitely has a longer shelf life in academic circles.

Research 59

Research Digital Asset Management Work Management Case Studies 59

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. Click To Tweet. This could be due to many possible reasons (e.g.,

Research 96

Research Planning Marketing Budget Creation Content Marketing 96

Golden Spiral

DECEMBER 24, 2020

A McKinsey survey determined that B2B companies see digital interactions as two to three times more important to their customers than traditional sales. As a marketer in the health tech space, you need to know which drivers are most important to your customers so you can position your products and services appropriately.

Paid Search Agency 62

Paid Search Agency Companies Marketing & Strategy CMO 62

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Let’s break that down.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

PureB2B

AUGUST 28, 2018

The painful truth of the matter is that these situations arise merely because you didn’t do enough research about your lead. Why It’s Important to Research Your Sales Leads. In this fast-paced industry, buyer needs and demands are ever-evolving. Remember, all the actions your prospective buyer takes is driven by a goal.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

KEO Marketing

DECEMBER 15, 2015

According to recent studies, around 67% of the buyer’s journey involves the consumption and evaluation of digital resources. Increasingly, almost all of this research occurs before a buyer contacts your sales team. How does insight selling work?

Buyer Need 48

Buyer Need B2B Thought Leadership B2B Thought Leadership 48

accelerate agency

OCTOBER 14, 2021

To help you find what you’re looking for, you can use the following links to jump quickly between sections: What is a Saas Company? Everything you need to know Whether you’re aware of it or not, pretty much everyone uses SaaS on a regular (if not daily) basis. Is Netflix a SaaS company? What qualifies as SaaS?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

What is a Saas Company? Types of SaaS companies: B2B & B2C. Stages of a SaaS company. Top 20 SaaS companies of 2021. Top 6 SaaS companies to work for. Getting started with a SaaS company. What is a SaaS company? Everything you need to know. Is Netflix a SaaS company?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Tony Zambito

NOVEMBER 18, 2020

Gaining insights into what buyers really care about helps with creating stories that resonate. Stories help buyers connect with the value that companies can bring to their situations. Continuous innovations in not only products but also in service and experience help build value and loyalty with buyers. Innovations.

Loyalty 195

Loyalty Lead Scoring Lead Ranking B2B Sales 195

ANNUITAS

JUNE 1, 2015

Citing sources from their own research and that of Forrester and Corporate Executive Board (CEB ) that show how the majority of B2B buying cycles are self-driven, digital endeavors, Sirius then showed additional research that said these research backed statements – including their own – may not be completely accurate.

B2B Sales 100

B2B Sales Top of Funnel Research B2B 100

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. In our discussion, Lori shared key insights into the B2B buyer's journey as well as marketing and sales alignment. We have some research to indicate that’s true, and that the statement’s directionally correct.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

Marketing Insider Group

OCTOBER 27, 2020

If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. The B2B buyer has been evolving for some time, choosing to investigate and research on their own before ever initiating contact with sales. Do Your Research.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Sana Commerce

MAY 30, 2024

Shopping cart abandonment issues aren’t just a problem for B2C companies. Understanding B2B cart abandonment More than seven out of every ten shopping carts are abandoned by customers across all e-commerce sectors, according to research from the Baymard Institute.1 1 There’s a high price tag attached to those abandoned carts.

Tactics 52

Tactics B2B Top of Funnel Enterprise Management 52

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. Companies still rate content creation as the top investment in marketing for 2021. Competitive Research. Image: CMI.

Lead Ranking 284

Lead Ranking Lead Scoring CMS Development Content Marketing 284

Marketing Insider Group

OCTOBER 28, 2021

Letting buyers’ needs take a backseat. Leaving sufficient research out of the conversation. When a CEO asks their CMO to do something in the marketing world, it’s the CMOs job to do the research necessary to make the right decision. If you check the research it’s clear that banner ads simply don’t work.

CMO 225

CMO Banner Ads Paid Search Agency Paid Social Agency 225

Martech

AUGUST 22, 2023

B2B buying has changed dramatically in the last decade, and marketers need to change with it. Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace.

Case Studies 90

Case Studies Case Study Studies Buy 90

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. This shift is creating new needs and challenges. To make decisions, buyers need answers to key questions.

Ideal Customer Profiles 230

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 230

Salesforce Marketing Cloud

OCTOBER 31, 2023

If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. Meanwhile, a competitor does their research, knows what buyers want, and delivers it. A go-to-market strategy is a step-by-step plan for introducing a new product to buyers.

Work Management 119

Work Management Marketing Management Marketing & Strategy Marketing Strategy 119

SnapApp

APRIL 5, 2016

With more access now to buyer behaviors and interests than ever before, marketers can use a variety of methods for buyer research and get a much stronger understanding of their audience — who they are, what their challenges are, and where they need help. These are the most basic aspects of your buyer research.

Research 48

Research Buyer Personas Top of Funnel B2B 48

Zoominfo

FEBRUARY 5, 2021

Your digital-savvy B2B prospect is researching the product they think they need. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. Additionally, research shows that more than five touchpoints are required to secure an initial meeting.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Madison Logic

MARCH 13, 2024

According to Forrester research, millennial buyers aged 25-44 are increasingly shifting into purchase decision-making roles and are expected to make up three-fourths of business buying teams in 2024. Consider how each channel fits into your strategy and leverage content and messaging thoughtfully based on the needs of each persona.

Purchase 52

Purchase Account Based Marketing ABM Multi-Channel 52

Content Standard

NOVEMBER 16, 2023

A B2B marketing strategist and consultant, she helps clients create personas, persona-driven digital content marketing strategies, ABM/X programs, and Buyer-Driven Experiences (BDX) with compelling content platforms that contribute to downstream revenue. The result is generic, uninspiring marketing that fails to resonate with buyers.

Marketing & Strategy 89

Marketing & Strategy Buyer Personas B2B Emarketing 89

Zoominfo

OCTOBER 28, 2020

Slack creates branded sneakers with footwear company Cole Haan. In 2020, businesses have broadened partnership ideas and grabbed onto sparks of innovation that may not have been needed before the pandemic. The other quadrants include customer loyalty , market expansion, and company transformation.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

NetLine

NOVEMBER 30, 2023

Identify the key themes and information needs of in-market buyers at each sales stage A good place to start is by pinpointing the key themes and information in-market buyers need at each stage of their journey by analyzing intent data to uncover common trends, pain points, and interests.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Engagio

AUGUST 23, 2021

And as we’ll see, for B2B companies, that means creating your brand on a foundation of trust. B2B buyers are still people. Having a strong company purpose and values helps as well, as long as you always act authentically and in a consistent manner. Make it easy for buyers. Brands work on emotions. People are emotional.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

Content4Demand

JULY 7, 2021

In fact, it finds that nearly one-fifth of companies formed buying committees for the first time in the past year, while half were already using them. These groups are typically composed of the primary decision maker, internal influencers and researchers, plus technical buying influencers and end-users, the report says.

Account Based Marketing 121

Account Based Marketing Peer-to-peer B2B Content 121

Top Rank Marketing

SEPTEMBER 4, 2023

of company revenue on average down to 9.1% But then, when the economy slows and company revenue streams constrict, marketing becomes more important than ever… budget or no budget. The opportunity: Clearly, B2B buyers are primed to appreciate your marketing innovations.

Enterprise Management 85

Enterprise Management Work Management Marketing Management B2B Marketing 85