Only B2B

JUNE 30, 2023

In the rapidly evolving landscape of B2B marketing and sales, understanding and leveraging buyer intent has become crucial for driving growth and achieving success. However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies.

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Madison Logic

OCTOBER 11, 2022

Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. Within this time, they are using content and research to inform their decision to meet with a provider, so marketers need to be sure that buyers have the content they need to move forward in the buyer’s journey.

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Zoominfo

SEPTEMBER 7, 2021

For example, popular buyer intent data (also known as buyer signals) pulls from big data to present upticks in online interest in certain topics from potential prospects. While more focused than big data, buyer intent can also be overwhelming if it’s not narrowed down, Smith says.

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Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. And over the course of those calls it’s easy to see intent data taking a seat right alongside the two most important pieces of business information—account and contact data.

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NetLine

DECEMBER 7, 2023

While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM). Buyer-level intent data helps you to point out the buyers working at in-market accounts.

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Valasys

APRIL 3, 2023

Intent data marketing in 2023 can provide you with a comprehensive view of your most valuable customer profiles and give you a competitive advantage in this area. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

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SalesIntel

APRIL 15, 2024

Catering to Teams, Not Individuals In B2B sales, a pivotal distinction is that your customers often encompass more than individual buyers. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. This often results in a more intricate and extended buying process.

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SalesIntel

APRIL 15, 2024

Catering to Teams, Not Individuals In B2B sales, a pivotal distinction is that your customers often encompass more than individual buyers. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. This often results in a more intricate and extended buying process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Directive Agency

APRIL 21, 2023

Directories are a high-intent channel that can help sellers find and convert more buyers. Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. Then, with third-party directories, you can effectively capture high-intent traffic.

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Albacross

JANUARY 19, 2022

Intent data is the one. It tells you who are interested in your products, which product they are interested in, where they are on the buyer journey, and when they are ready to buy. Here are 5 steps to activate your intent data and make your outreach easier. Truth is: you don’t need more data – You need insights. But is that all?

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Intent Data Ideal Customer Profiles Intent Top of Funnel 52

FunnelEnvy

SEPTEMBER 18, 2023

In a time when empathy and personalization are more crucial than ever for funnel performance, teams must develop a granular view of the buyer’s points and journey through touchpoints to a sale. A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent.

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Albacross

NOVEMBER 4, 2021

To meet ideal buyers earlier in the journey and make an impact before your competitors do so, B2B companies need to craft company-wide strategies to dig deeper into the unseen buyer journey. Few of them aim to convert anonymous intent by advertising. The Fundamentals: What is Intent Data? Source: Gartner, 2020).

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Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

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Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Albacross

DECEMBER 16, 2021

We’re thrilled to introduce Albacross’ latest integration with Microsoft Teams to help your sales team engage with high intent B2B buyers faster and more efficiently, and ultimately, build a high-conversion pipeline. That’s why buyer intent data is crucial to boost revenue in 2022.

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6sense

FEBRUARY 7, 2022

According to Gartner, they usually spend only 5% of their decision-making time speaking with a salesperson. . But since the secret sauce of dynamic sales territories is knowing which accounts are in-market and ready to buy, you’ll need an ABM account engagement platform that delivers intent data and predictive data. .

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Circle Studio

NOVEMBER 24, 2020

There is also a growing emphasis on semantic search , search intent and voice search as well, as search engines and user behaviors continue to evolve. Buyer Intent Data. ABM strategies can be leveraged to engage existing customers on their journey from on-boarding through raving fan with intentional, personalized outreach.

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SalesIntel

JUNE 28, 2022

According to research by Gartner , an estimated 60% of B2B sales organizations will transition from intuition-based and experience-based selling to data-driven selling by 2025. . Buyer Intent data . Your SDRs can utilize buyer intent data to quickly identify and reach ready-to-buy prospects.

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Madison Logic

MARCH 23, 2023

Gartner finds that 60% of CISOs will establish partnerships with key executives in sales, marketing, and finance in cybersecurity matters. Board support for investing in cybersecurity solutions is also expected to increase, with Gartner predicting that 40% of Boards will have dedicated cybersecurity committees by 2025.

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Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

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Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

SnapApp

OCTOBER 17, 2019

But research from Gartner shows that buyer journeys are becoming more complex, and are no longer compatible with this model of early sales outreach. Instead of handing all of your leads to sales, differentiating by the baseline buying intent signals prospects give you through their conversion channel is a key first step.

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Marketing Interactions

AUGUST 24, 2021

I agree with Gartner that this is a huge opportunity for marketers to help buyers by creating content that assists them with job completion. Yet a review by Gartner of over 500 supplier content assets found that only 20% could be categorized as buyer enablement content.

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B2B Thought Leadership Thought Leadership B2B Gartner 62

Vision Edge Marketing

AUGUST 22, 2023

However, the emergence of buyer intent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers. ” I wrote this post because I’ve been asked this question by other companies seeking to optimize pipeline management.

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Madison Logic

JULY 20, 2023

According to Gartner, a typical buying committee for a complex B2B solution consists of six to ten decision-makers , each armed with their own set of four or five independently gathered pieces of information. Data Reveals What Buyers Are Looking For Marketers shouldn’t just assume to know what each buying committee member needs.

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SalesIntel

FEBRUARY 1, 2022

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. Intent and technographic information give more insight into need, buying interest, and integrations. . There are some restrictions.

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SalesIntel

FEBRUARY 1, 2022

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. Intent and technographic information give more insight into need, buying interest, and integrations. . There are some restrictions.

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Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

AUGUST 8, 2022

According to Gartner, 80% of sales interactions are expected to be in digital channels by 2025. Having salespeople who can show a personal understanding of buyers and their needs without being in person is the key to winning new business.

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SalesIntel

MAY 17, 2023

Here’s a review from a ZoomInfo user posted on Gartner: Here’s another review where a user faced a limited data credit challenge. By utilizing your unlimited data credits, you gain valuable insights into the technographics, news alerts, firmographics, and intent data without having to pay for extra industries or segments.

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Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

B2B Marketing Directions

AUGUST 27, 2017

SiriusDecisions defines Active Demand as the demand units that are showing evidence of acute need or buying intention. The identification of in-market prospects relies heavily on the use of intent data, which is data regarding the online behaviors of potential buyers.

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NetLine

JULY 17, 2023

As B2B marketing becomes more complex, high-quality, buyer-level, and validated intent data is necessary to drive success. But as B2B marketers start using intent data, what do they need to get the most out of it? So, with that in mind, what skills and competencies do marketers need to get the most out of intent data?

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Inbox Insight

APRIL 23, 2019

Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities? Here are 5 types of buyer intent data to investigate: Searching (keyword & queries).

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NetLine

MARCH 2, 2023

If you’re a B2B marketer, chances are you’ve heard of “intent data” but may not understand what it’s all about or how to use it effectively. What is the Definition of B2B Buyer Intent Data? Why Has Buyer Intent Data Become Such a Hot Topic for B2B Marketers?

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Directive Agency

FEBRUARY 22, 2019

Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. New Customers: Using “Search” as Buyer Intent Signal. One of the primary principles of PPC strategy is serving text ads in search engines to users with buying intent. Forrester Wave Reports.

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PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Why Use Intent Data for Lead Generation.

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Madison Logic

MAY 22, 2023

It’s not that they have too little intent data, but about their struggle to turn that data into useful and actionable insights. There’s a lot of intent data out there, but the real challenge is figuring out how to make sense of it and use it effectively to achieve concrete outcomes.

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NetLine

NOVEMBER 30, 2023

Intent data is an essential part of sales enablement. 5 Steps B2B Marketers Should Take to Sync Up with the Buying Cycle In this post, we’ll look at the steps B2B marketers should take to align their sales content and assets with buyer activities and where they are in the buying cycle. Created using DALLE via ChatGPT.

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SalesIntel

AUGUST 2, 2022

Buyer Intent Data. Knowing the buyer’s buying intent will help you choose the right set of prospects to focus on. Buyer intent data helps you identify ready-to-buy prospects that are actively in the market for relevant solutions. The SalesIntel site displays Intent data as seen below. Buying Center .

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Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 52

Madison Logic

JULY 26, 2023

Combining your first-party data through customer relationship management (CRM) and marketing automation systems with third-party buyer intent data will uncover insights you probably didn’t know about your target accounts. Did you know that Madison Logic is a leader among intent data providers?

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