Aberdeen

JANUARY 16, 2019

Confirming buyer intent matters. But confirming a buyer’s fit is just as critical. Even if the lead you’re handing to Sales has high intent to purchase, they won’t be a viable lead if you don’t serve their industry or can’t meet their needs. Buyer Intent Data Must be a Good Fit.

Buyer Intent 40

Buyer Intent Intent Sales Qualified Leads Intent Data 40

Aberdeen

JANUARY 28, 2019

In a Mintigo blog post , Chughtai explores the ubiquity of AI, the winning power of human + artificial intelligence, and the potential for B2B organizations to use data to drive revenue, particularly by using AI to decipher buyer intent signals. is the key to taking a buyer intent signal all the way to a converted, satisfied client.

Intent Signal 40

Intent Signal Marketing AI Buyer Intent Ideal Customer Profiles 40

Act-On

APRIL 26, 2024

Both Jeff and Angelique are responding by shifting focus to downstream activities, like click outcomes and engagement rates on those pages — which happen to be far more informative about buyer intent. If you’re not ready as a CMO, you’d better get ready.” Sometimes we get 90%+ open rates, which we know isn’t right.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. Define the intent data.

Top of Funnel 119

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 119

Engagio

NOVEMBER 1, 2018

I asked her, “If you’re a Sales leader, what can you say to your CMO to get aligned?” What are the actual things that you can actually say to your CMO, your Chief Marketing Officer to get on the same page? So I’m a bit fan of predictive technologies, I’m a big fan of technologies that show buyer intent.

CMO 48

CMO Demand Generation Cross-Selling Account Based Marketing 48

Martech

MAY 5, 2023

The client’s web site is treated as a “buyer intent tool.” Yes, but a dark funnel For Latane Conant, CMO at ABM platform 6sense, the funnel is still there. “It Funnel or not, it’s still about data Marketers can get a handle on divining buyer intent, provided they ask the right questions and find the right answers.

Top of Funnel 112

Top of Funnel Marketing AI Digital Marketing Funnels Buyer Intent 112

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. Tonkin had worked with TrustRadius, an online research platform for tech buyers, at prior companies. He knew about their robust reviews program which was initially why he reached out as Planful’s new CMO. Reviews as a gateway to buyer intent.

Buying Cycle 96

Buying Cycle Intent Ideal Customer Profiles Planning 96

Martech

OCTOBER 29, 2021

Understanding buyer intent . Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Read more here.

Top of Funnel 112

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 112

PureB2B

MAY 30, 2022

With its ability to recognize buyer intent signals, deliver hyper-targeted audiences , and more recently, provide current engagement data based on its latest feature, ConfirmedConnect , it has been considered an essential business tool for sales and marketing professionals around the world.

Intent Signal 62

Intent Signal Buyer Intent Buyer's Journey CMO 62

Crimson Marketing

APRIL 23, 2015

Progressive B2B marketers are focused on how and why buyers make purchase decisions instead of aiming to create buyer profiles based on job titles and industries. . Why is Data on Buying Intent the Key? We use buyer intent ahead of time to help inform what questions we’re asking SMEs, prospects or existing clients.”

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Only B2B

FEBRUARY 11, 2024

30% of B2B marketing leaders report experiencing data quality issues with third-party intent data providers (Source: Gartner CMO Spend Survey 2023-2024 ). Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals. Third-party data- a huge pool of potential leads, but fish responsibly!

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Tony Zambito

JULY 17, 2016

Oftentimes, these exercises lay out the tasks and activities buyers may take along a journey. However, what is missing are the intent and the goals driving a person or a team to embark on such a journey. The issue this CMO faced is that the focus of the buyer’s journey was on tasks and activities and not on intent and goals.

Intent 100

Intent Buyer Personas CMO Work Management 100

Metadata

MAY 5, 2021

One of the primary audience types we used with Metadata was G2 Buyer Intent Data. G2 Buyer Intent allows you to see the companies researching your product, category, and competitors on G2. Using intent data allowed our ad spend to drive a much higher likelihood of conversion. The image?

CPL 98

CPL Cost per Lead Lead Ranking Facebook 98

6sense

DECEMBER 10, 2021

“We leverage both 6sense and Bombora intent data in our predictive buying stage model within 6sense, and overlay additional filter criteria like intent topics and keywords to understand which accounts to engage and what they’re most interested in,” said Casey Carey, CMO at Kazoo.

Bombora 62

Bombora Marketing AI Intent Data Intent Signal 62

Content4Demand

OCTOBER 27, 2021

Stacy Greiner, CMO at Dun & Bradstreet, knows her stuff when it comes to applying actionable insight to business strategies. How else can revenue teams use data to make sure sales teams get the right content to the right buyers? For instance, intent can be used to prioritize lead s based on certain signals.

Intent Data 70

Intent Data Intent Top of Funnel Intent Signal 70

Martech

SEPTEMBER 7, 2021

And it is better suited for B2B marketing, where there are fewer buyers, but spending more to acquire big-ticket items for their firms. LiftAI takes a data-driven/buyer intent approach towards conversational marketing. The customer wants an answer to a question,” said Amber Armstrong, CMO at LivePerson.

Product 104

Product Ideal Customer Profiles Top of Funnel Lead Scoring 104

Aberdeen

DECEMBER 13, 2018

While a relatively new concept, Buyer Intent Analytics allows a company to identify its Total Active Market much earlier than previously possible. Buyer Intent reveals the readiness-to-purchase calculated by analyzing the digital footprints from online product research. The red dot is the deal’s close date.

First-Mover Advantage 9

First-Mover Advantage Buyer Intent Intent Data Intent 9

6sense

JULY 8, 2021

“We leverage both 6sense and Bombora intent data in our predictive buying stage model within 6sense, and overlay additional filter criteria like intent topics and keywords to understand which accounts to engage and what they’re most interested in,” said Casey Carey, CMO at Kazoo.

Bombora 62

Bombora Marketing AI Intent Data Multi-Channel 62

Aberdeen

JANUARY 2, 2019

In the online buying journey, the concept is realized anew in the form of fraudulent bots and crawlers that consume content, ad placements, clicks and dollars from advertisers — skewing analytics and falsely inferring buyer intent when none truly exists.

Intent 49

Intent Intent Signal Buyer Intent Intent Data 49

Content4Demand

NOVEMBER 5, 2021

Proved that intent data enhances ABM by determining targets’ interests, identifying trends for sales or marketing action and enabling the team to place the right targets in front of the right people at the right time. How can intent data help marketers build content that's customized for unique accounts and target buyers?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

6sense

DECEMBER 8, 2021

CMO of 6sense , generating and closing more opportunities with AI insights & orchestration. That’s extremely important for an account-based marketing (ABM) platform, where you’re orchestrating interactions with multiple buyers per account. Like many others, I’ve been spending more time in the kitchen lately.

Design 62

Design Work Management Top of Funnel Marketing Management 62

Aberdeen

JANUARY 3, 2019

Buyer Intent is becoming a recognized concept that’s invaluable in tracking the buyer’s journey, but what exactly do you get when buyer intent identifies an opportunity? A proper scoring of buyer intent levels that accounts for every stage in the buyers journey and normalizes for company size.

High Quality Lead 40

High Quality Lead Intent Buyer Intent Buyer's Journey 40

Heinz Marketing

SEPTEMBER 9, 2020

Latane Conant, CMO at 6sense, just released the book #NoForms #NoSpam #NoColdCalls that targets a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results. Delivering superior digital experiences.

Budget Programs 90

Budget Programs Demand Generation Outreach Buyer Personas 90

Aberdeen

JANUARY 15, 2019

A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. Cut The Hype: When Intent Data Shines — And When it Doesn’t.

Intent Data 40

Intent Data Intent Lead Ranking Buyer Intent 40

6sense

JULY 8, 2021

“We leverage both 6sense and Bombora intent data in our predictive buying stage model within 6sense, and overlay additional filter criteria like intent topics and keywords to understand which accounts to engage and what they’re most interested in,” said Casey Carey, CMO at Kazoo.

Bombora 48

Bombora Marketing AI Intent Data Multi-Channel 48

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. What is a signal?”.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 16, 2019

Hyper-personalization with Buyer Intent Data. If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5 Where does that leave us?

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 16, 2019

If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5 Hyper-personalization with Buyer Intent Data. Let’s add “homepage hyper-personalization” to the list.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 30, 2019

Buyer Intent Data Governance. Buyer intent data is, for some Marketing and Sales organizations, uncharted territory. When a business user is conducting active research on the web, they emit buyer intent signals. Effective data governance shouldn’t stop at the traditional sense of an enterprise data set.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 30, 2019

Buyer Intent Data Governance. Buyer intent data is, for some Marketing and Sales organizations, uncharted territory. When a business user is conducting active research on the web, they emit buyer intent signals. Effective data governance shouldn’t stop at the traditional sense of an enterprise data set.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

SmartBug Media

SEPTEMBER 6, 2019

Aberdeen provides buyer-intent pages, predictive actions, market intelligence, specific company location, and title and contact information of potential buyers. Aberdeen works directly with data-collecting and buyer intent companies.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

ClickZ

OCTOBER 18, 2019

The upgrade also includes more machine learning capabilities which enable marketers to trigger outreach based on opportunity stages, first-party response and engagement data, and predictive intent data. This allows marketers to pinpoint the moment that brand awareness advertising becomes buyer intent and follow it through to purchase.

Account Based Marketing 49

Account Based Marketing ABM Marketing Automation Services Bombora 49

Engagio

APRIL 11, 2018

Intent data can uncover signs that a target account is in the market right now for solutions like yours. If multiple contacts in an account have been proactively searching for a new solution over the past 1-2 months, that information indicates buyer criteria and buyer intent. John Steinert, CMO of TechTarget.

Account Based Marketing 85

Account Based Marketing Intent Data Intent Lead Ranking 85

NetLine

DECEMBER 7, 2023

B2B marketers and their colleagues in sales are then able to take that information and identify accounts that are actively seeking their solutions, prioritize them based on their level of intent, and design target campaigns that hit the mark. Try to think of an ABM strategy driven by intent data as a team sport.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Aberdeen

JANUARY 25, 2019

The author posits that brands can hone their competitive edge by integrating buyer intent data with deep consumer insights and context, such as purchase history, active online research, and buyer behavioral data. Format Content Marketing for B2B Conversion. Format Content Marketing for B2B Conversion.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

6sense

DECEMBER 9, 2021

Breakthrough began with a presentation by 6sense’s effervescent CMO Latané Conant. 77% of buyers say their last purchase was very difficult. By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. The Revolution Is Now. Sellers fail to meet revenue targets.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. EverString. Lattice (Lattice Engines).

Intent Data 40

Intent Data Intent Bombora Marketing AI 40