Act-On

APRIL 26, 2024

For marketers across virtually all industries, but especially those working in SaaS, this cut-mode mentality has led to fewer in-market buyers. How are you driving high performance and high ROI work out of marketing?’ If you’re not ready as a CMO, you’d better get ready.” It’s just going to happen.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase.

Buying Cycle 87

Buying Cycle Intent Ideal Customer Profiles Planning 87

6sense

NOVEMBER 3, 2015

Last month, DemandGen CEO David Lewis hosted Scott Broomfield, CMO of Xactly and Zak Garner, Director of Customer Success at 6sense in a conversation about the realities of implementing and using predictive intelligence for B2B marketing and sales. Predictive intelligence is giving B2B companies better visibility into their buyers.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Lead Scoring Top of Funnel 48

Content4Demand

SEPTEMBER 8, 2021

To keep that conversation going, we’re posting a series of Q&As with those experts to share their perspectives on how content marketers can make the connection between data and content. Envision a Frictionless Content Experience. Here’s what she told us about connecting content to signal data for a frictionless experience.

Intent Data 84

Intent Data Intent Content De-duplication 84

Aberdeen

JANUARY 22, 2019

As it turns out, the right kind of buyer intent data can help you with that as well. That is, when you know what buyers are reading down to the URL they visited, you can see, at a granular level, the types of information that buyers are seeking out. Intent data has myriad applications.

Intent Data 40

Intent Data Intent Content Marketing Clickthrough 40

6sense

AUGUST 24, 2017

I’ve not only worked alongside Jason, Sanjay and Kyle Christensen, our new CMO, at Responsys, but I’ve also witnessed Viral and Amanda in action and knew they had the technical chops to sustain and extend the market momentum they had already achieved for 6sense. Q: Can you tell me about the market opportunity you see for 6sense?

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48