Aberdeen

JANUARY 3, 2019

Buyer Intent is becoming a recognized concept that’s invaluable in tracking the buyer’s journey, but what exactly do you get when buyer intent identifies an opportunity? A proper scoring of buyer intent levels that accounts for every stage in the buyers journey and normalizes for company size.

High Quality Lead 40

High Quality Lead Intent Buyer Intent Buyer's Journey 40

Tony Zambito

JULY 17, 2016

Oftentimes, these exercises lay out the tasks and activities buyers may take along a journey. However, what is missing are the intent and the goals driving a person or a team to embark on such a journey. This issue is prevalent in misguided buyer personas also. Yes, we used the help of a third-party firm.

Intent 100

Intent Buyer Personas CMO Work Management 100

6sense

DECEMBER 8, 2021

CMO of 6sense , generating and closing more opportunities with AI insights & orchestration. That’s extremely important for an account-based marketing (ABM) platform, where you’re orchestrating interactions with multiple buyers per account. Like many others, I’ve been spending more time in the kitchen lately.

Design 62

Design Work Management Top of Funnel Marketing Management 62

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. What is a signal?”.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Engagio

APRIL 11, 2018

Intent and engagement data sets, on the other hand, use explicit behavior to indicate a more urgent qualification and fit, and help to prioritize accounts. 67% of the buyer journey takes place digitally, according to SiriusDecisions. John Steinert, CMO of TechTarget. Have you successfully used intent data?

Account Based Marketing 85

Account Based Marketing Intent Data Intent Lead Ranking 85

Aberdeen

JANUARY 2, 2019

In the online buying journey, the concept is realized anew in the form of fraudulent bots and crawlers that consume content, ad placements, clicks and dollars from advertisers — skewing analytics and falsely inferring buyer intent when none truly exists.

Intent 49

Intent Intent Signal Buyer Intent Intent Data 49

Aberdeen

JANUARY 23, 2019

According to Awasthi, the key to successful ABM is the ability to capture buyer intent data across the entirety of a target account. Using ABM, Sales and Marketing teams take signals of buyer intent to determine the right time to engage a prospect. ABM is a veritable game-changer for Marketing and Sales organizations.

Intent Data 40

Intent Data Account Based Marketing ABM Intent 40

SmartBug Media

SEPTEMBER 6, 2019

Aberdeen provides buyer-intent pages, predictive actions, market intelligence, specific company location, and title and contact information of potential buyers. Aberdeen works directly with data-collecting and buyer intent companies.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Aberdeen

DECEMBER 6, 2018

Maybe you know Aberdeen as a research firm and are surprised we acquired an intent data company? Well, here’s why we did it: B2B marketing is undergoing a fundamental change as buyer journeys are now primarily online, and massive new data streams become available to improve the performance of marketing and sales.

Intent Data 40

Intent Data Purchase Intent Intent Buyer's Journey 40

DealSignal

MAY 3, 2018

Where data-driven marketing is going: Data, systems, and processes all geared to serve and fulfill the buyer journey–with the ability to track all the data across that journey, including your engagement points, broader buyer intent by account and demand center, as well as broader social and firmographic insights.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Work Management Account Based Marketing 40

6sense

DECEMBER 10, 2021

CMO Casey Carey shared how Kazoo reimagined its demand-capture strategy to drive significantly higher account engagement, conversions, and win rates. It offers category profile pages, customer review automation, lead generation, buyer intent, custom content, and reports. And why G2? million reviews, Toby explained.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Content4Demand

SEPTEMBER 8, 2021

Today, we speak with Latané Conant, CMO of 6sense and author of No Forms, No Spam, No Cold Calls —a must-read for marketers learning how B2B brands can deliver personalized messaging. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats?

Intent Data 84

Intent Data Intent Content De-duplication 84

Aberdeen

DECEMBER 21, 2018

Among the many uses of web-based intent data is its ability to profile the buyer’s journey for B2B technology. Consider today’s most talked about technology – AI and Machine Learning. If you were interested in deploying this technology in your organization, how would you go about that process?

Intent Data 45

Intent Data Marketing AI Intent Intent Signal 45

Full Circle Insights

FEBRUARY 28, 2023

. “Together we are creating more streamlined and effective workflows so customers on both sides can follow a comprehensive ABM funnel that includes our robust intent data.” ” This new integration leverages 6sense intent data to identify accounts that revenue teams should target as well as buying stage predictions.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

6sense

AUGUST 24, 2017

I’ve not only worked alongside Jason, Sanjay and Kyle Christensen, our new CMO, at Responsys, but I’ve also witnessed Viral and Amanda in action and knew they had the technical chops to sustain and extend the market momentum they had already achieved for 6sense. Q: Can you tell me about the market opportunity you see for 6sense?

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48