Zoominfo

JUNE 20, 2019

Behind-the-scenes access is a huge draw for 87% of audiences, who would prefer to watch online vs. on traditional television if it meant more behind-the-scenes content ( source ). YouTube Live was the largest streaming service until early 2016, but ceded some ground to Facebook Live and Meerkat by the end of the year ( source ).

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Nor is it a television, radio, or online commercial. Buildings don’t buy stuff, people do.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Convince & Convert

APRIL 15, 2015

Image via BigStockPhoto.com Google wants to transform television advertising once and for all. A really fascinating announcement from Google recently about their move into television advertising. But, Fiber also has a very robust television offering. Google plays the long game better than any company, maybe in history.

Google 145

Google Paid Search Agency Television marketing Ads 145

ClickZ

AUGUST 6, 2020

30-second summary: M assive popularity translated into the explosive surge in CTV media buying. In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Hubspot

FEBRUARY 3, 2020

Buy video ad space on social platforms. As a small business marketer, you don't need to pay for a high-priced televised ad slot to get seen by the right audiences. With the growth of online platforms and social media networks, like YouTube, Facebook, and Twitter, we've also seen the growth in opportunities for in-stream advertising.

Paid Content 95

Paid Content Paid Search Agency Ads Television marketing 95

Digilant

NOVEMBER 8, 2023

Premium Content” is Rebranding Historically, premium content, and therefore premium ad buys, entailed getting your brand placed within the newest TV releases or blockbuster films. While this program aired over ten years ago, based on viewership numbers, it warrants a premium ad buy. Let’s dive in.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Hubspot

OCTOBER 11, 2022

71% of those respondents say they discover new products via social media — 15% more than through Youtube ads, the next most popular method among that demographic. 42% of respondents said they discover new products through retail stores, and 56% say they do so via television ads. Consideration.

Top of Funnel 74

Top of Funnel Buyer's Journey Paid Search Agency Television marketing 74

Hubspot

APRIL 3, 2019

If people still buy a product/service when the price is raised, that product/service is inelastic. For example, research shows that raising cigarette prices doesn’t do much to stop smokers from buying cigarettes, therefore making cigarettes an inelastic commodity. Cable television, however, is a very elastic product.

Elasticity 74

Elasticity Pricing Price Cable 74

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

ClickZ

JANUARY 19, 2021

In the world of commerce, convincing someone to buy a product isn’t usually the toughest part of a sale. First, let’s step back and examine how the road to buying a product – especially a high-consideration product – has changed. Non-linear customer journeys necessitate brand and local dealer cooperation.

Lead Generation 122

Lead Generation Lead Scoring Lead Ranking Generation 122

Onalytica B2B

JANUARY 17, 2018

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. However, generally speaking, micro-moments are evolving, as your average consumers’ buying habits are changing.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Convince & Convert

FEBRUARY 5, 2015

” In reality, the spot wasn’t featured in a national media buy. However, with 850,000 views on YouTube and over 440,000 on Facebook at press time, it’s clear that this campaign succeeded in generating publicity for Newcastle and the participating brands. Is anyone else wondering what they might do next year?

Paid Search Agency 129

Paid Search Agency Ads Brand Identity Branding 129

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. But then again, it’s not just any video on any YouTube channel. In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014.

Video Marketing 153

Video Marketing Storytelling Best Practices Youtube 153

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 40

Youtube Advertorials Funnel Advertising Budget Programs 40

Convince & Convert

JANUARY 28, 2015

But Twitter demographically reaches a broad cross-section of the population , and still has no capabilities to do targeting by age, by demographics, by gender, by interests…unless you buy an advertisement. JayToday is available on Youtube , iTunes (as a video podcast, and now as an audio podcast too), and at JayToday.tv.

Twitter 128

Twitter Television marketing Demographics Social Media 128

Biznology

MAY 1, 2018

For example, just like radio and television is always pausing for the news and for station identification, every social media channel should intersperse your own news and your own business identification (with links and hashtags)—and all of those things can very well be automated.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. Think about the last book you read or television show you watched. Let’s explain through an example—say your friend buys a new electric grill and raves about how efficient it is.

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Hubspot

JULY 31, 2018

For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. Image courtesy of Lemon&Orange Youtube channel. Image courtesy of AMCTheatres YouTube channel. Image courtesy of HomeDepot.com.

Examples 101

Examples Paid Search Agency Youtube Mobile Advertising 101

Digilant

JANUARY 22, 2019

Boston – January 23, 2019 — Today, Digilant – a programmatic media buying services company – released a Super Bowl 2019 infographic for digital media buyers that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior. The average American will spend $81.17

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

ClearVoice

JULY 18, 2023

Radio, print, and television ads all work roughly the same way. Ads are very sales-focused, with a direct goal of trying to convince consumers to buy. Additionally, many will choose your company instead of a competitor when ready to buy. They send a one-way message to whoever happens to see them.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Martech

MARCH 6, 2023

Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom. It also offers: Cost savings via programmatic buying, High-quality delivery of visual ads. Performance measurement and optimization.

Paid Search Agency 82

Paid Search Agency Ads Campaigns Cable 82

NuSpark Consulting

OCTOBER 27, 2013

Chances are, it’s a television ad. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Buyers buy from companies they trust; what better way than visually showcasing your credibility. A B2B Video Marketing Strategy Overview.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Televerde

NOVEMBER 15, 2021

They are available through print, radio, television, and the internet. However, not all your visitors are interested in buying products. But other times, customers search for your brand and are ready to buy. Paid Advertisements. Paid advertisements are a quick way to boost your sales online. Search Engine Optimization.

Touchpoints 52

Touchpoints Paid Content Top of Funnel Cold Calling 52

Hubspot

NOVEMBER 29, 2018

The listing videos are posted on YouTube, the second most popular search engine behind Google. Plus, it shows families interacting with the home -- cooking in the kitchen, watching television in the living room, and spending time in the backyard. Check out this ultimate guide to SEO to learn more. Amy Youngren.

Video Marketing 92

Video Marketing Ideal Customer Profiles Best Practices Lead Scoring 92

Biznology

APRIL 2, 2012

I spend a lot of time speaking and consulting on agile marketing–what I wrote about a lot in Do It Wrong Quickly –and I often use the example of television commercials as the very antithesis of agile marketing, the epitome of old media. (Photo credit: Wikipedia). I am not sure it has been shown on TV in any form.

Paid Search Agency 80

Paid Search Agency Advertising Agencies Wikipedia Television marketing 80

Digilant

JUNE 11, 2019

Stock overhead is limited, first-party data is accessed, hyper-targeted marketing and programmatic becomes possible; D2C, put pla inly, has completely changed the face of buying behavior. Which is why television and retail – yes, the industries these brands sought to challenge in the first place – are having a resurgence.

Brand Identity 40

Brand Identity Branding Television marketing Paid Search Agency 40

Digilant

JUNE 11, 2019

Stock overhead is limited, first-party data is accessed, hyper-targeted marketing and programmatic becomes possible; D2C, put pla inly, has completely changed the face of buying behavior. Which is why television and retail – yes, the industries these brands sought to challenge in the first place – are having a resurgence.

Brand Identity 40

Brand Identity Branding Television marketing Paid Search Agency 40

Digilant

JUNE 11, 2019

Stock overhead is limited, first-party data is accessed, hyper-targeted marketing and programmatic becomes possible; D2C, put pla inly, has completely changed the face of buying behavior. Which is why television and retail – yes, the industries these brands sought to challenge in the first place – are having a resurgence.

Brand Identity 40

Brand Identity Branding Television marketing Paid Search Agency 40

Top Rank Marketing

AUGUST 21, 2023

You don’t see them on newsstands, you don’t see them on television. What are the podcasts, the YouTube channels, the Twitch streams — whatever it is, right? And you’re talking about buy to build. They will buy more quickly, and stay longer as customers. And those deals are happening right now.

B2B Marketing 71

B2B Marketing B2B Paid Search Agency Co-Registration 71

Hubspot

AUGUST 2, 2018

Facebook Messenger Ads let you leverage the popularity and convenience of the app to generate more brand awareness and revenue -- two billion messages are sent between people and businesses each month, and 53% of people are willing to buy from a company that they can directly message. TrueView Ads.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Rain: The Growth Agency

JANUARY 29, 2021

The event is free to watch and will be broadcast by SHAQ on Facebook Live, as well as via LiveXLive, a global platform for livestream and on-demand audio, video and podcast/vodcast partners including Samsung TV, SLING, STIRR and LiveXLive’s channels on YouTube, Twitch, TikTok, Twitter and more.

Advertising Agencies 40

Advertising Agencies Ad Agencies Broadcasting Viral Marketing 40

Content Marketing Institute

OCTOBER 7, 2017

25:00 ): Google pulls YouTube off the Amazon Echo Show. Today’s buying committees are diverse; Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder, thanks to their different preferences.

Amazon 95

Amazon Internet Marketing Google Content Marketing 95

Vidyard

NOVEMBER 11, 2013

The future of the Internet is television There has been a shift in living room media. Starting with print, the evolution has included radio, then television, and now we have the Internet, which is actually becoming increasingly like television as brands produce episodic content on a regular programming schedule.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

Rain: The Growth Agency

APRIL 16, 2020

Are there new audiences buying your product as a result of the changes? Linear television, programmatic OTT and display inventory, and a few OTT networks are just some examples of media where costs have significantly dropped while consumption is increasing. Step two is quickly assessing any audience shifts or impact.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Content Standard

MAY 28, 2015

Four long years before the rise of YouTube, BMW sought to unleash one of the first series of branded video content onto the Web. Supported by television commercials that mimicked trailers, the series received over 10 million views on BMWFilms.com and 2 million registered users—94 percent of whom recommended the videos to others.

Video Marketing 40

Video Marketing Television marketing Brand Identity Branding 40

Biznology

MAY 12, 2015

Over time, you would spend that SEO money on link-buying, link-farming, and reciprocal linking strategies. Let people get to know you, get to know your staff, your products, and the people who buy and use them. YouTube should be de rigueur as it’s the most personal and immediate way of connecting with people face-to-face.

Google 80

Google Youtube Internet Marketing Ad brokers 80