The ABM Agency

APRIL 10, 2023

This process involves conducting thorough research on potential target companies and recognizing key decision-makers within these organizations. LinkedIn), it is necessary to pinpoint those who are likely in charge of making buying choices about your services/goods inside these companies.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Exciting time to be a marketer, but challenging as well!

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. How do you build your library of relevant lead nurturing content? What can you send via email? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Hinge Marketing

AUGUST 5, 2013

If you are not clear what those issues are, you need to step back and do some research. It should target a range of stages in the buying process. A blog post can easily offer a guide, research report, or white paper but probably not a request a proposal offer. It should be driven by empathy for your audience.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Work Management 48

SmartBug Media

OCTOBER 9, 2019

Perform a Buyer’s Journey Workshop. Awareness: At this point, buyers are just beginning their research process and becoming aware of the solutions available to solve their problem, but they’re not ready to buy anything. Remember what you found in your persona research and Buyer’s Journey workshop.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Zoominfo

JANUARY 29, 2018

According to Pew Research, Millennials officially compose the largest U.S. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%). The best and brightest in the B2B world came together to give talks, facilitate workshops, and network.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? ” Jonathan Kantor's Bio.

Paper 100

Paper Enterprise Management Marketing Management SME 100

The ROI Guy

FEBRUARY 2, 2011

CFO Control Drives Frugalnomics Further This centralization of power to financial chiefs has important implications for the way the buying cycle is managed, and how B2B sales and marketing groups must navigate these more complex waters. From IDC’s research, a full 90% of buyers were already economic-focused.

Work Management 40

Work Management Marketing Management Peer-to-peer Effectiveness 40

thePoint

MAY 25, 2018

Recruit them as people that you can run ideas past or include in workshops around strategy/messaging/content. For example, sales cannot simply reject anything other than leads where the customer is ready to buy. Find out why they buy from you. Quantitative research to validate your proposed value propositions and messaging.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Ambal's Amusings

SEPTEMBER 3, 2009

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. Recommended Resources from Experts on white papers. White Paper FAQs.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Optinmonster

MARCH 13, 2024

Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website? Research shows that 68% of people would rather learn about a new product or service from a short video than other mediums. Here’s a great video marketing hack from Marketo.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Online Marketing Institute

JANUARY 4, 2011

White papers? Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? What do people like to link to? Case studies? Informative how-to blog posts?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Research reports — Presenting findings from your research or that have been conducted by third parties.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

ClearVoice

SEPTEMBER 25, 2023

Mastering these skill areas will help you: Generate traffic and leads organically Convince more people to buy your products and services Optimize your marketing campaigns so you get better ROI and results Humanize your brand and establish you as an authority We’re just scratching the surface, of course.

Content Marketing 59

Content Marketing Planning Marketing Management Allocation 59

Sales Engine

AUGUST 17, 2016

The development of ongoing, thought-leadership content has become the necessary element for a marketing program that increases visibility and produces leads, but it’s not enough simply to publish a blog or white paper anymore. Conduct content planning workshops and document a production plan that maps to your editorial calendar.

Thought Leadership 120

Thought Leadership Top of Funnel Ad Building Buyer Personas 120

Sales Engine

DECEMBER 11, 2015

The development of ongoing, thought-leadership content has become the necessary element for a marketing program that increases visibility and produces leads , but it’s not enough simply to publish a blog or white paper anymore. Conduct content planning workshops and document a production plan that maps to your editorial calendar.

Thought Leadership 120

Thought Leadership Top of Funnel Ad Building Buyer Personas 120

Marketing Insider Group

SEPTEMBER 30, 2019

Engage your employees: Research from all fronts indicates that engaged employees can become the most effective content marketing tool in your arsenal. An effective way to get them on board is with a content marketing workshop that includes everyone in your company from the janitor to the CEO.

Paid Content 246

Paid Content Content Marketing Paid Search Agency Content 246

markempa

AUGUST 16, 2016

And third I am researching a new book which is going to be around empathetic marketing, and so I am in the process of running field test and experiments with companies both B2B and then also we are testing in nonprofits. Jim: Well that should be really interesting. I look for to that. Do you have any date or publisher yet for that?

Account Based Marketing 120

Account Based Marketing Sales Management ABM Lead Scoring 120

Seismic

MAY 11, 2022

Sales enablement collateral can also take many forms depending on the needs of your sellers and the current stage of the buying process. White Papers. Content for different stages of the buying journey. Key content : whitepapers, ebooks, research reports, webinars. Product Documents. Consideration stage.

Top of Funnel 52

Top of Funnel Examples Case Studies Case Study 52

Valasys

DECEMBER 20, 2019

With the digital footprints of the prospects studded all across the web & marketers having an Engle-eye to keep the track-records of the buying histories, research methodologies & the omnichannel research habits of the prospects, targeting nowadays is as virtual, refined & niche-based as one wants it to be.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Ambal's Amusings

AUGUST 27, 2009

When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. By creating valuable content mapped to the needs they have throughout their buying process, you both win. Highlight new industry research. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Biznology

MARCH 28, 2013

And it works great for luring prospects at various stages of the buying cycle, especially when they have already identified a need and are researching potential solutions. This can be in the form of blogging, downloadable white papers, videos, infographics, and others. The theory is a good one.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80

Ambal's Amusings

NOVEMBER 19, 2009

Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper).

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Ambal's Amusings

NOVEMBER 23, 2010

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Jonathan Kantor is 14-year white paper marketing veteran. Gender: provides guidance as to whether you should include a case study in your white paper.

Paper 100

Paper Work Management Marketing Management SME 100

Golden Spiral

OCTOBER 17, 2022

You need content marketing, paid media, SEO, lead nurturing, and performance analytics to get your customers’ attention, influence them to research you more, and ultimately buy your product or service. Golden Spiral creates rich content including infographics , case studies , white papers , and more. What’s Next?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 62

Webbiquity

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. Marketing Research Chart: What content sources do customers trust? Laura Ramos details fascinating findings from Forrester Research.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Single Grain

NOVEMBER 8, 2019

Do I really need to write white papers and e-books? A great content strategy is closer to a Q&A: You research which questions your customers are asking and then answer them in detail, thus building trust and bringing customers closer to your brand. White Papers/E-books. Landing Pages. Infographics. Checklists.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Convince & Convert

DECEMBER 30, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. Like list content, this is a very effective form of content marketing according to our research. Your customers and audience are a perfect source for your own research. It’s specific and to the point.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. Like list content, this is a very effective form of content marketing according to our research. Your customers and audience are a perfect source for your own research. It’s specific and to the point.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168