Porch Group Media

NOVEMBER 17, 2021

More traditional ways of analyzing customers by demographics and psychographics are important, but digital behaviors must also be analyzed for a better understanding of motivation and intention. A staggering 91% of high performers agree that a connected customer journey across all touchpoints and channels positively impacts customer loyalty.

Psychographics 143

Psychographics Touchpoints Demographics eCommerce 143

SendX

JULY 30, 2021

You can increase your conversion rate by putting the right content in front of users at the right time in their buying journey. The email, the end of the story on the landing page, and the call-to-action that follows need to match where the recipient is in their buying journey. It brings qualified leads to your site.

Email Marketing 210

Email Marketing SEO Work Management Marketing Management 210

The Marketing Blender

APRIL 17, 2024

Consider this: your sales team may be unable to make much progress in the “bust” times that impact your customers’ ability to buy industrial products. Your brand should make a consistent and lasting impression so it builds trust and is the obvious choice to consider in the buying process.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

The Marketing Blender

MARCH 22, 2024

Sometimes, you need to influence multiple decision makers or a “buying committee” through your digital marketing if you want to drive conversions that result in revenue. The psychographics of your audience is where you will find the levers that will move marketing forward. Familiarity engenders trust and primes them to buy from you.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

Binary Demand

FEBRUARY 23, 2024

At the heart of it, two substantial forces come into play: The changing B2B buyer behavior An essential element of the contemporary buyer’s journey involves the increasing prevalence of buying groups and committees, encompassing multiple members from various departments within a business. 67% of the buyer journey happens on digital channels.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

SendX

JULY 29, 2021

You can increase your conversion rate by putting the right content in front of users at the right time in their buying journey. The email, the end of the story on the landing page, and the call-to-action that follows need to match where the recipient is in their buying journey. It brings qualified leads to your site. Source: Segment.

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

Navigate the Channel

MAY 30, 2023

More than 70% of Millennials say corporate and social responsibility weighs into their buying decisions. It requires companies and organizations to elevate “diverse voices and role models, decrease cultural bias, and lead positive social change through thoughtful and respectful content.” Ok, sounds like a plan.

Planning 65

Planning Paid Search Agency Psychographics Work Management 65

Anteriad

MARCH 29, 2023

The payoff could be big— ServiceNow got 180x ROI by addressing audience challenges and reaching new buying group members. Even better, examine any psychographic data you have too. Conduct competitive research on how your competitors are positioning their solutions to get insights into who their target customers are.

Allocation 83

Allocation B2B Psychographics Segmentation 83

Martech

FEBRUARY 16, 2023

We never layered on buying intent or where they are in the buying process because frankly we didn’t care, we just wanted to get awareness and visibility.” Which is why Andrews and her team went beyond the job titles, adding demographic and psychographic data to construct personas. For the U.S. Mid intent/mid journey.

Paid Search Agency 107

Paid Search Agency Ads Campaigns Account Based Marketing 107

Rev

FEBRUARY 28, 2023

Which makes perfect sense: in the world of demand gen and cold outreach, a prospect who has voluntarily expressed interest in a solution your company offers is way more likely to buy than someone who hasn’t. These prospects are often false positives. Intent data is powerful. Exegraphics offer similar insights for the B2B world.

Intent Data 78

Intent Data Intent Ideal Customer Profiles Intent Signal 78

SalesGrape

SEPTEMBER 14, 2023

The Importance of Ideal Customer Profiles An ideal customer profile is a detailed description of your perfect customer based on various demographic, firmographic, psychographic, and behavioral attributes. Satisfied customers often result in positive word-of-mouth referrals which further fuel lead generation efforts.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

Content4Demand

SEPTEMBER 17, 2021

For bidstream-based intent data, you need to be careful—not only because it’s legally dubious and likely not GDPR compliant, but because there are so many false positives created from it. Furthermore, by providing your sales team with sales-stage and persona-relevant content, you can help them increase an account’s propensity to buy.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Online Marketing Institute

MAY 24, 2009

Buying Cycle – You have a customer – now what? Buying Cycle – What happens after you close the de. Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? The supposed issue is that you’re selling to a business, so there are no psychographics.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Hubspot

MARCH 27, 2023

You can also buy virtually anything online, including services. For example, someone wants to buy a new car. Segmentation helps clarify who you’re selling to, based on a variety of factors such as demographics, psychographics, lifestyle traits, and behavior. Now, e-commerce is booming and here to stay.

Service 86

Service Purchase Intent Landing Pages Psychographics 86

Valasys

APRIL 19, 2024

Similarly, agencies employ dedicated researchers who track competitors, analyze customer psychographics, and scour reams of market data for insights. Moreover, this allows agencies to notice branding, messaging, or positioning issues that may be invisible to staffers stuck in a rut.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

Salesforce Marketing Cloud

APRIL 4, 2024

It can also help you segment your audience in several ways, including demographic, psychographic, product/service usage, purchase habits, and overall satisfaction. Psychographics: Explore the attitudes and behaviors of your customers. Analyze positive survey responses and feedback for signals of high satisfaction.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Anteriad

MAY 3, 2023

From intent data to buying groups, we’ll explore the key factors that contributed to their success and offer insights into how you can follow in their footsteps. As they’re seeing positive results, more of these marketers are recognizing its value in driving revenue growth. Add buying group scoring to your scoring process.

Peer-to-peer 60

Peer-to-peer Marketing Budget Work Management B2B Marketing 60

Anteriad

DECEMBER 14, 2022

Our take: The bold B2B marketers that invest in finding both net-new customers and new buying groups in current customers in unexpected ways will position their companies for growth into the next year– and their careers as well. Not all industries or companies will be facing headwinds in 2023, and buying groups are changing.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

Hubspot

OCTOBER 11, 2022

Buying from online retailers like Amazon (50%) was the second most popular resource listed among respondents aged 18 to 24. Buying directly from a company's website (37%), through a social media app (23%), and directly from a company's mobile app (22%) were the next most popular purchasing methods among those younger consumers.

Top of Funnel 79

Top of Funnel Buyer's Journey Paid Search Agency Television marketing 79

Unbounce

JULY 6, 2021

Features describe what your offering does, while benefits convince your visitors why they should buy it. It’s so good that it made our roundup of irresistible CTAs because the headline sets up a positive tone for the CTA “start your free trial.”. An easy way to keep your benefits consistent is to start with a value proposition.

Landing Pages 142

Landing Pages Startups Examples Ad Building 142

PureB2B

JULY 19, 2021

People's emotions create memories, and their experiences motivate buying decisions, so marketers must create scenarios that people can feel or connect with. While demographic breakdowns are useful, psychographic segmentation may provide more accurate details about your target. It is not as simple as it sounds. Measure the results.

Planning 62

Planning Psychographics Business Work Management 62

Valasys

JUNE 24, 2019

The data gathered from social chatter is analyzed & merged with data from the demographic, technographic, firmographic, psychographic & “fit-data” of the potential customers as well as their past browsing details & purchase histories.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

PureB2B

APRIL 20, 2022

An ICP can be as basic or as extensive as needed, and occasionally includes a few less obvious characteristics, such as client psychographics or background information that might explain why two almost identical consumers buy differently. Segment Based on Account Engagement. Build a Data-driven Strategy to Target Accounts.

Demand Generation 62

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 62

PureB2B

APRIL 20, 2022

An ICP can be as basic or as extensive as needed, and occasionally includes a few less obvious characteristics, such as client psychographics or background information that might explain why two almost identical consumers buy differently. Segment Based on Account Engagement. Build a Data-driven Strategy to Target Accounts.

Demand Generation 62

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 62

6sense

DECEMBER 10, 2021

6sense Account Engagement Platform data is strengthened by Slintel’s technographic and thematic sales intelligence data, solidifying 6sense’s position as the complete GTM platform for B2B revenue teams. It is estimated that by 2025, 80% of all B2B buying will occur on digital channels. Key acquisition highlights: .

Marketing Analytics Tools 62

Marketing Analytics Tools B2B Marketing Acquisitions B2B 62

B2BMarketing.net

FEBRUARY 8, 2024

Who needs to be nurtured with special communications and “managed closely” in order to ensure their buy-in? Where there is a “zone of potential agreement” for both sides, there is more likely to be a positive solution for everyone. This is the start of the positive feedback loop of happiness.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Sharpspring

FEBRUARY 3, 2022

Either way, when describing your target audience, it’s important to align them with your business’s overall market position. B) their interests, location, age, economic status, and social behavior put them in a position where they can encounter your business. Psychographics. You likely defined this in your overall business plan.

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

6sense

OCTOBER 5, 2021

6sense Account Engagement Platform data is strengthened by Slintel’s technographic and thematic sales intelligence data, solidifying 6sense’s position as the complete GTM platform for B2B revenue teams. It is estimated that by 2025, 80% of all B2B buying will occur on digital channels. Key acquisition highlights: .

Marketing Analytics Tools 62

Marketing Analytics Tools B2B Marketing Lead Scoring Lead Ranking 62

6sense

DECEMBER 1, 2021

It plays a critical role in empowering Customer Success teams to strengthen their brand’s competitive positioning and meaningfully improve the state of renewal, cross-sell, and upsell opportunities. Buying team dynamics. But this invisible data isn’t just useful for prospecting. Reading Signals Near and Far. Influencers. Cycle times.

Top of Funnel 62

Top of Funnel Marketing Automation Services Marketing Management Intent Signal 62

6sense

NOVEMBER 22, 2021

It plays a critical role in empowering Customer Success teams to strengthen their brand’s competitive positioning and meaningfully improve the state of renewal, cross-sell, and upsell opportunities. Buying team dynamics. But this invisible data isn’t just useful for prospecting. Reading Signals Near and Far. Influencers. Cycle times.

Top of Funnel 62

Top of Funnel Marketing Automation Services Marketing Management Intent Signal 62

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. What’s more, adtech may encompass programmatic technologies that use automation to enhance the media buying process. Programmatic ad-buying.

Advertising Agencies 113

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 113

Sana Commerce

MARCH 7, 2023

Furthermore, 60% of consumers read online reviews weekly, and 93% report that online reviews impact their buying decisions. According to our B2B Buyer Report , 92% of B2B buyers are more likely to buy a product after reading a trusted review.

Work Management 52

Work Management Marketing AI B2B Marketing Marketing Management 52

Valasys

JUNE 6, 2019

The referrals & positive word-of-mouth interactions are imperative to the success of B2B marketers. Positive word-of-mouth does wonders if it comes from people who are experts in the field where the solution to the problems of the prospects lies, in the form of products or services. In a research report, Influence 2.0:

Paid Content 63

Paid Content B2B Marketing Work Management Account Based Marketing 63

Onalytica B2B

SEPTEMBER 12, 2017

A useful way to break down your target audience in influencer marketing is to highlight both which demographics (categorical attributes) and which psychographics (behavioural attributes) they fall in to. Not only should the influencer’s persona be considered, but also their position in the market. Influencer Persona types.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Paid Search Agency 257

Valasys

MAY 27, 2019

Segmentation of potential buyers is often done on the basis of demographic, psychographic, technographic, firmographic & “fit data” of the buyer persona, after discovering the persona. The visitors are attracted, their pain areas are addressed to convert them into leads, which are nurtured & finally converted to sales.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

ClearVoice

MAY 3, 2021

As more people flocked to the internet to buy, sell and learn, businesses and corporations experimented with ways in which they could stand out from the competition. Because of their position, and size, these bright and colorful visuals are typically the first thing visitors see when they log onto a website. Shipping/receipt updates.

Banners 98

Banners Content User-Generated Content Paid Search Agency 98

BenchmarkONE

FEBRUARY 16, 2022

It’s different from a target audience in that it covers a broad or whole group of people most likely to buy your product or service. . Once they’re in position, they zero in on the target and shoot the arrow. Don’t stop at that; research further to reveal the personal characteristics, buying habits, and interests. .

Small Business Marketing 67

Small Business Marketing Paid Search Agency Work Management Planning 67