Buy, Leads, Media Plans and Social Networks

7 Sure Fire Ways to Turn Social Media Followers into Customers

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections.

Social Media

Social Media Media Lead Scoring Lead Ranking

How Do I Know Which Social Platform Is Right For My Business?

Navigate the Channel

MAY 31, 2024

Unleash the potential of social media with a well-crafted strategy that encompasses the ‘why,’ ‘what,’ ‘who,’ ‘when,’ and ‘how’ of your business. Remember, you have several steps before “buy” and your social media isn’t solely in charge of your audience’s purchasing.

Business

Business Social Media Youtube Facebook

Business Value of Social Networking

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks

Social Networks Lead Scoring Lead Ranking Web 2.0

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List

NuSpark Consulting

MARCH 29, 2015

LinkedIn Lead Accelerator. For a robust B2B social network, LinkedIn is missing the boat on a number of opportunities. Advertising Lead Nurturing Media Planning Social Media' I love the fancy name, but folks, it’s retargeting! Nothing new here. Here’s a link to the product sheet.

Advertising Agencies

Advertising Agencies Linkedin Advertisements Advertising

6 Best Practices for Real Estate Social Media Marketing in 2020

Martech Advisor

JANUARY 6, 2020

Social media features such as comments and tagging help realtors leverage the network of their own connections for promotions. Lead Generation. While social media is a platform for mass engagement, it is also an excellent source for direct lead generation. Consistency Is Key.

Social Media

Social Media Social Marketing Practices Media

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. General B2B Marketing & Lead Generation. Books are listed by funnel category.

Demand Generation

Demand Generation Lead Generation Demand Generation

How Do I Know Which Social Platform Is Right For My Business?

Navigate the Channel

JUNE 21, 2023

Unleash the potential of social media with a well-crafted strategy that encompasses the ‘why,’ ‘what,’ ‘who,’ ‘when,’ and ‘how’ of your business. Remember, you have several steps before “buy” and your social media isn’t solely in charge of your audience’s purchasing.

Business

Business Social Media Youtube Facebook

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. What is the key to shortening the buy cycle?

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark Consulting

JULY 2, 2012

Nielsen will now offer real-time reporting of online advertising performance broken out by media plan channel, frequency of ad exposure, and advertising execution and targeting strategy. Bottom of funnel (sales, registrations, leads). That means longer-buying cycles are not tracked. each) for the sale.

Top of Funnel

Top of Funnel Display Marketing Attribution Social Media

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark Consulting

JULY 2, 2012

Nielsen will now offer real-time reporting of online advertising performance broken out by media plan channel, frequency of ad exposure, and advertising execution and targeting strategy. Bottom of funnel (sales, registrations, leads). That means longer-buying cycles are not tracked. each) for the sale.

Top of Funnel

Top of Funnel Marketing Attribution Display Social Media

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. All I can say is WOW!

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation

Lead Generation Business Blogging Lead Scoring Lead Ranking

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation.

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. This one caught me by surprise.

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

How a 95-year-old publishing company mastered TikTok for 7X book sales

ClickZ

JULY 7, 2022

Since joining the platform in October 2019, Penguin Teen has mastered this social network and the role influencers can play. However, an influencer campaign planned by Penguin Teen unlocked the full sales potential of this novel. Whilst we have a central TikTok lead, we all know that it can’t just be down to one person.

Paid Search Agency

Paid Search Agency Peer-to-peer Companies Social Media

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. I’ve seen too many marketers crash and burn because they believed that by “automating” all of their lead gen problems would be over.

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

4 Better Ways to Spend Your Time Instead of Cold Calling

Outbound Engine

SEPTEMBER 16, 2019

84% of buyers kick off their buying process with a referral. Check up on your social networks. If so, it’s a good time to share something with your network. Check your Facebook business page, and maybe Instagram or Twitter if those are part of your social media plan. Increase your referrals.

Cold Calling

Cold Calling Spending Marketing Automation Services Social Media

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

Because B2B and industrial buyers tend to be more sophisticated in the use of online content in making their decision over the entire buying cycle. BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle.

Optimization

Optimization Web 2.0 Planning Buying Cycle

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

What marketing content you serve at each phase of the buying cycle also matters. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? The Gender Gap in Social Networking Have Digital Marketing and Social Media Killed the Industrial Sales Job? Get the free “Step-by-Step Guide to Website (re)Design” now.

Social Media

Social Media Email Marketing Social Marketing Web 2.0

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Click here to read 101 Tips from 50 Small Business Bloggers.

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. Not every action needs to be scored.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

You can buy the book from Amazon and visit his site at www.distributiontrap.com. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

Spredfast Offers Systematic Management for Social Media Campaigns

Customer Experience Matrix

DECEMBER 14, 2009

Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others.

Social Media

Social Media Paid Content Enterprise Management Work Management

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

Instead of buying print ads in trade journals, they create their own blog and build an active community around it. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.

Business Blogging

Business Blogging Optimization Web 2.0 Business

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. Analytics is the new marketing creative! Get the free “Step-by-Step Guide to Website (re)Design” now.

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing?

Email Marketing

Email Marketing Web 2.0 Planning Opt-in

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features

Features Web 2.0 Planning Work Management

The Art of Social Sharing: 5 Social Campaign Ideas to Get Your Audience Engaged

Adobe Experience Cloud Blog

AUGUST 22, 2012

An excellent way to get your audience engaged, is to provide them with a reason to share your message on their social networks. Social Sweepstakes: Create a fun and interesting contest and have your entrants spread the word via their social networks! Check out our Social Media Tactical Plan !

Peer-to-peer

Peer-to-peer Campaigns Urgency Marketing Marketo

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

The bottom line is for your content to engage your prospects and customers at every stage of the buying cycle. Embrace social media: Yes, the jury is out on making a business case for social media but ignore it at your own peril. It is not about you: Shift the focus from you to them.

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

Source: CMP (now United Business Media ) Electronics Group’s Global Media Usage Study, 2006) 74% industrial buyers went looking for prices but only 23% of manufacturers published them on their website. This was second only to downloading product data sheets. This may include basic pricing information.

Sales Management

Sales Management Pricing Price Marketing Websites

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Unfortunately, the answer is a big NO.

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. This will lead to your visitors bookmarking your site for future reference and becoming a valuable resource.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

Leave a Comment { 1 trackback } 7 | Industrial Marketing Today Previous post: Business Value of Social Networking Next post: 101 Tips from 50 Small Business Bloggers FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics.

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

Additionally, when marketers create a nurturing program across the buying process, each new lead should start at the beginning of the program with touch 1. This gives the rep a business reason for the call (to offer the content) which is much better than, “Are you ready to buy yet?&#

Planning

Planning B2B Marketing Emarketing B2B

7 Sure Fire Ways to Turn Social Media Followers into Customers

How Do I Know Which Social Platform Is Right For My Business?

Webinars

Trending Sources

Business Value of Social Networking

Webinars

Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List

6 Best Practices for Real Estate Social Media Marketing in 2020

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

How Do I Know Which Social Platform Is Right For My Business?

Deconstructing the Four Stages of the Industrial Buy Cycle

Shortening the Industrial Buy Cycle in 5 Simple Steps

Content Auditing and Mapping it to the Industrial Buy Cycle

Online Display & Social Media, Branding & Attribution- Affects on Conversions

Online Display & Social Media, Branding & Attribution- Affects on Conversions

Generating More “Educated Leads” on a Small Budget

B2B Lead Generation Using a Business Blog

The Role of B2B Marketing is Shifting from Lead Generation to.

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

How a 95-year-old publishing company mastered TikTok for 7X book sales

Don't Count on Marketing Automation to Solve All Your Lead.

4 Better Ways to Spend Your Time Instead of Cold Calling

Social Media and B2B Marketing Do Pair Well

The Twofold Benefit of Optimizing Marketing Content

Creating Relevant B2B Marketing Content: Walk the Talk

Social Media with Email Marketing – is it the Super Combo?

101 Tips from 50 Small Business Bloggers

Variety of Content is the Key in the Early Stages of the.

A Blogging Style to Call Your Own

The Distribution Trap – How Innovations Become Commodities

Using Content to Move Prospects Forward in the Sales Cycle

Spredfast Offers Systematic Management for Social Media Campaigns

Focus on Content in B2B Marketing

Optimizing Your WordPress Business Blog

Top 10 Clichés to Avoid in B2B Marketing Content

How Relevant Marketing Content Helps B2B Branding

Are You Creating Irresistible Offers with Your Email Marketing?

Translate Features into Benefits if You Want Your Marketing.

The Art of Social Sharing: 5 Social Campaign Ideas to Get Your Audience Engaged

The 6 essential rules of a website redesign – Ignore them at your.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

The Disconnect Between B2B Content Marketing and Customer Engagement

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Content Creation Made Easy

Successful Industrial Websites Require Part DiY and Part.

Industrial and B2B Customer Engagement Simplified

7 “Rs” for B2B Marketing Content Planning

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