markempa

JULY 10, 2006

« BeTuitive Publishing Book Review | Main | How Podcasts Impact B2B Purchase Decisions » Sales Leads Are Too Valuable For Sales People Alone David Meerman Scotts blog post, " Sales Leads Are too Valuable for Sales People ," is worth a read. Every salesperson loves leads.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

The ABM Agency

JANUARY 2, 2023

Through ABM, you can gain more awareness in the target market, build relationships with potential customers, and nurture leads until they become qualified MQLs. Demand Generation involves leveraging multiple marketing channels to drive sales leads through content, digital advertising, events, and more.

Lead Ranking 52

Lead Ranking Lead Gen Marketing Qualified Leads Account Based Marketing 52

markempa

JUNE 14, 2006

« New Book: Lead Generation for the Complex Sale is officially released | Main | PR Has New Rules for Reaching Buyers Directly » Why Most B2B Sites Fail to Convert Sales Leads Most people coming to your website arent coming to your website to buy. They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Valasys

MARCH 28, 2023

Lead generation refers to bringing in potential customers who have already shown interest in your company’s products or services. Getting leads involves attracting potential customers and converting them into sales leads. The more interested people are in what they offer, the more likely they will buy.

Marketing AI 52

Marketing AI Lead Generation Privacy Lead Scoring 52

markempa

JUNE 13, 2007

« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell. So in the context of lead generation, what’s a trigger event?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

SEPTEMBER 20, 2005

« Better Sales and Marketing Integration | Main | Telemarketing is the top lead generation tactic » New Cartoon Series Depicts "Sales Lead Hell" Building off my last post, I wanted to share something fun. a new cartoon series by MarketingSherpa called "Sales Lead Hell." Get yours here.

Lead Generation 120

Lead Generation Sales Leads B2B Sales Leads 120

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

markempa

JANUARY 19, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Heres a summary of Michael Ortners eight points: 1.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

markempa

NOVEMBER 17, 2005

If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa. It explains how GE Access Distribution got their channel to close the loop on 95% of leads delivered. Do you have any other tips on how to get the channel partners to follow-up on sales leads?

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

PureB2B

AUGUST 19, 2018

These are the leads who need nurturing before being passed off to sales. Lead nurturing allows your sales team to work on qualified, ready-to-buy prospects for a faster sales pipeline. Clogging up your pipeline with leads that aren’t ready slows down the cycle. Leverage Social Proof.

Top of Funnel 89

Top of Funnel Paid Search Agency Sales Qualified Leads Sales Cycle 89

ViewPoint

FEBRUARY 23, 2018

Which means those “leads” land in a black hole, and the money spent to generate them is wasted. Leads aren’t leads unless: They’re qualified. Is this a person with authority to buy? We can do that because the associates on our team have what it takes to have the interactions that generate quality leads.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

markempa

FEBRUARY 24, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Generation 120

markempa

JANUARY 4, 2006

« Top Six Lead Generation Challenges for the Complex Sale in 2006 | Main | This Years Hot New Lead Generation Strategy is Thinking » Use Event Marketing Successfully for Lead Generation Events are a highly visible way to demonstrate your marketing prowess. Or the lack of it. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

markempa

MARCH 27, 2005

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

PureB2B

AUGUST 19, 2018

These are the leads who need nurturing before being passed off to sales. Lead nurturing allows your sales team to work on qualified, ready-to-buy prospects for a faster sales pipeline. Clogging up your pipeline with leads that aren’t ready slows down the cycle. Leverage Social Proof.

Top of Funnel 62

Top of Funnel Paid Search Agency Sales Cycle Sales Qualified Leads 62

markempa

MAY 23, 2005

» Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS. Check out the AMAs blogging event in Chicago on February 18th. Check out the AMAs blogging event in Chicago on February 18th.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

NOVEMBER 1, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Read Target Marketing: What’s a Lead?

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. The event is part of a series sponsored by the Social Media Business Council. The event is part of a series sponsored by the Social Media Business Council.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

markempa

AUGUST 23, 2006

Im a big proponent of educational marketing, because it allows you to reach people early in their buying process. Just remember, they should be EARLY in their buying process ! Early-stage leads - those who are not ready to speak to a sales person yet – can be developed further with an effective lead nurturing program.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Marketing Insider Group

JULY 15, 2010

According to Focus’ Craig Rosenberg: “The focus of the webcast was to give the attendees access to advice from expert practitioners, that is, people that are not just talking about what to do in lead generation but actually doing that every day. What are the most successful lead sources?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

markempa

MARCH 27, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Listen to podcast on trigger events (File size is 5.58

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

Marketing Insider Group

NOVEMBER 11, 2010

Coming away from the event, I wanted to share some of my top takeaways from the amazing experience. To review, Blogwell is an event sponsored by the Social Media Business Council , a &# community for social business leaders at large companies.&# “Disclosure is the law.&# Click here to cancel reply.

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

markempa

JULY 9, 2007

« Off-Topic: On Selling Ideas in 1776 | Main | Inquiry management and search marketing strategy » Early Stage Leads are too important for Sales People Alone The management of sales leads is critical to generating Return on Marketing Investment. He just wrote (round two) and I think its worth checking out.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

markempa

JUNE 29, 2007

Sherpas data shows that more decision makers (not just influencers) are attending webinars and watching archived events. This indicates the importance of relevant educational events and online content for lead generation. This indicates the importance of relevant educational events and online content for lead generation.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. Encourage comments and photos / videos sharing at events. Have conversations that are appropriate to the medium.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

markempa

MAY 18, 2007

Develop a marketing program that helps the sales team sell at a personal level. Train your sales people on how to optimize your lead generation investment and give your feedback. Centralize the lead qualification process. Use your huddles to introduce new sales people to the marketing team.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Marketing Insider Group

AUGUST 12, 2010

However, you must continue to nurture those leads that are not yet ready to buy. Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. In some companies “nurture happens&# almost by accident.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

markempa

DECEMBER 29, 2011

Those who attend a widely publicized trade-show social event sponsored by your organization. Obviously, such events give you time to engage prospects and customers in a more relaxed atmosphere. At times, however, these social events are so large that many of those in attendance never speak to anyone from your team.

Lead Ranking 120

Lead Ranking Trade Show Lead Scoring Sales Qualified Leads 120

Optinmonster

DECEMBER 14, 2021

TrustPulse will show notifications of activities taken by real people on your site, like viewing or buying products, signing up for newsletters, and more. Key Features: Real-time event tracking. AeroLeads provides a Google Chrome extension to help you search various professional websites like LinkedIn for sales leads.

Marketing Automation Services 128

Marketing Automation Services Budget Programs Enterprise Management Work Management 128

markempa

MARCH 6, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Thank you to ON24 Inc. Thank you to ON24 Inc.

Webcast 120

Webcast Lead Generation Ideal Customer Profiles Sales Qualified Leads 120

Marketing Insider Group

SEPTEMBER 15, 2010

Marketing is all about getting people to know you, like you and trust you enough to buy from you. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. And once you have a customer, you need to keep them.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

markempa

JUNE 8, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

AUGUST 16, 2007

You can now watch the recorded archive Thank you to ON24 for sponsoring and to the AMA for hosting the event. You can now watch the recorded archive Thank you to ON24 for sponsoring and to the AMA for hosting the event. And Ive got a lot of great feedback and questions. And Ive got a lot of great feedback and questions.

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

MAY 9, 2007

Lead nurturing is all about having consistent and meaningful communication with viable prospects (those that are “a fit” for your solution) regardless of their timing to buy. It’s not “following-up” every few months to find out if a prospect is “ready to buy yet?” I hope you can make it. Register here. companys focus.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

markempa

OCTOBER 31, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Biznology

SEPTEMBER 7, 2016

Josh Turner Focuses on Leads without Lead Validation and Lead Qualification. Josh Turner , Founder of LinkedIn Selling and LinkedIn University, focuses on how many leads they are able to deliver on a weekly and monthly basis. However, those sales leads they were delivering sucked!

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

markempa

OCTOBER 17, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation CRM Work Management Lead Scoring 120