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The Future of B2B eCommerce Marketing Trends

Webbiquity

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 Guest post by Nina Petrov.

eCommerce 274
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Ecommerce trends to watch for this Prime Day

Martech

As a result, it’s a great snapshot of ecommerce trends. The 2022 event indicated that consumers were ready to buy online if the price was right — U.S. Many of the promotions are tied to loyalty programs. Dig deeper: Why we care about loyalty marketing Hybrid shopping. Why we care. Prime Day competition.

eCommerce 102
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7 eCommerce Business Challenges in 2023 and How to Solve Them

Optinmonster

Are you facing challenges to grow your eCommerce business? If you are finding it hard to keep up with the fast-changing landscape of eCommerce, you’re not alone. From finding the right niche to optimizing your eCommerce store , growing a business can feel like a never-ending battle. The good news?

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7 Best eCommerce Personalization Software in 2024

Optinmonster

Are you looking to find the best eCommerce personalization software for your site? Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating. In this article, I’ll show you some of the best eCommerce personalization software on the market.

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Keys To a Winning Ecommerce Strategy (Hint: Put Your Customers First)

Salesforce Marketing Cloud

You have big goals for your business: growing revenue, increasing sales, attracting new customers, and building loyalty with existing ones. And that’s where an ecommerce strategy comes in. Your ecommerce strategy is your roadmap to success. What you’ll learn: What is an ecommerce strategy?

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Ecommerce marketers weigh shipping hikes in 2022

Martech

Prices for many goods and services are on the rise, and this includes shipping costs by major carriers, Shopify tells us in their 2022 report. Marketers, especially those with an ecommerce focus, should factor these changes in their 2022 strategy to remain competitive and avoid turning off consumers when they’re finalizing their purchases.

eCommerce 110
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Discount Pricing: Its Strategies & Practical Examples

Hubspot

Discount pricing is borderline omnipresent. We've all seen retail outlets offering sale prices or "buy one, get one free deals" — and for good reason. When done right, the method can drum up quick interest in your business, foster customer loyalty, and pay off in spades. Discount Pricing Strategy.

Pricing 88