Buy Demand Generation Forrester White Paper 
Rev
APRIL 2, 2019
According to a recent IDG white paper on lead generation , 61% of B2B marketers say increasing demand is the top challenge they face today. In theory, scaling a B2B business just requires boosting demand. How do you generate high quality leads, consistently? Artificial Intelligence + B2B Demand Generation.
ANNUITAS
JULY 19, 2016
I’m guessing it has something to do with the fact that 76% of B2B enterprise marketers have a content strategy but only 50% say their content aligns to buyer pain points and challenges via ANNUITAS B2B Enterprise Demand Generation Study. Channels and Buying Function-. There’s definitely a disconnect somewhere. Opportunities-.
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ANNUITAS
JANUARY 6, 2015
Marketers will again be challenged to keep pace with these advancements and will need to do more in order to connect with their buyers and show demonstrable ROI as a result of their Demand Generation and Content Marketing Strategies. Typically these campaigns promote a singular asset or event like a white paper, webinar, or an eBook.
The Point
MARCH 8, 2018
By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. However, in my experience, most tech companies don’t know how to market them.
ANNUITAS
APRIL 10, 2014
Here are five common mistakes organizations make when automation their marketing and how they can fix them to get more value from their technology investment, as well as a better return on their demand generation. A white paper is developed and marketing decides to launch a “campaign” around the white paper.
The Mx Group
SEPTEMBER 11, 2018
Remember, getting buy-in from the key players in your organization will help you get the resources, time and budget you need to create a content marketing program that achieves the marketing and business objectives they expect. Forrester ). As you start creating and presenting your plans for next year (yes, it’s that time again!),
The ROI Guy
SEPTEMBER 3, 2010
Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.
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