Lattice

DECEMBER 15, 2015

By supplying insights into customer and prospect buying patterns and signals it enables companies to organize go-to-market priorities, align marketing campaigns to the needs of most attractive prospects, and align sales reps to high-likelihood high-value customers and prospects. Getting buy-in into predictive programs.

Enterprise Management 100

Enterprise Management ROI Work Management Marketing Management 100

Lattice

MARCH 22, 2016

Their efforts, however, have been targeted at their top 50 to 100 accounts because of the resources required for selecting your target accounts, researching their key challenges, developing customized offers and driving campaigns in a coordinated way between sales and marketing. EMC targets hundreds of thousands of customers.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 21, 2016

Their efforts, however, have been targeted at their top 50 to 100 accounts because of the resources required for selecting your target accounts, researching their key challenges, developing customized offers and driving campaigns in a coordinated way between sales and marketing. EMC targets hundreds of thousands of customers.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

NOVEMBER 18, 2015

Predictive analytics can tell you who will buy, what they’ll buy and when. Modern marketers already have a wealth of knowledge about their customers and prospects in their CRM and marketing automation systems. From there, predictive analytics can be used to identify the unique fingerprint of your most valuable customers.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

Lattice

SEPTEMBER 21, 2016

With predictive analytics, marketers get a complete view of the customer, and can pass the highest value leads over to sales, while using a precise customer profile to create customized nurtures for those not yet ready to buy. Poor conversion: This is yet another huge pain point that predictive analytics alleviates.

Top of Funnel 100

Top of Funnel Lead Ranking Paid Search Agency Lead Scoring 100

Lattice

JUNE 23, 2016

A company can run on a PCI DSS compliant platform and not actually be PCI DSS compliant itself, which means all the company did was buy a safe car. Robust, enterprise-grade security is vital when it comes to customer data. A data breach will a company $4 million on average, according to research from IBM and the Ponemon Institute.

Salesforce.com 113

Salesforce.com Vendors Guidelines Amazon 113

Lattice

MAY 13, 2016

This is true both of social media, where people provide constant transparency into what they’re doing or who they’re seeing, and in business where the proliferation of data is giving companies a crystal clear understanding of what their customers and prospects need.

Transparency 100

Transparency Marketo Vendors Marketing Prospects 100

Lattice

OCTOBER 27, 2015

Imagine being able to predict the buying habits of your customers before they even visit your site. Improving customer retention rates (41%) is the most common type of metric employed to measure the success of predictive marketing efforts. Overall, customer value metrics are used by 36%.

Enterprise Management 100

Enterprise Management Planning Paid Search Agency Forecasting 100

Lattice

DECEMBER 28, 2015

Thanks to our customers, partners and team, we’ve been able to triple our customer win growth , expand our offering beyond North America with partnerships with Stein IAS and Leadteq , and announce several new products to help sales and marketing professionals master the data deluge and deliver measurable gains to their bottom lines.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

Lattice

JANUARY 6, 2016

Here are a few ideas from our customer base to get you started. If you’ve ever attended a trade show and brought home buckets of leads you know that many of them just wanted to snag your giveaway and aren’t ready to buy. But have you thought about how you might use the score in your marketing programs as well? Field Events.

Lead Scoring 100

Lead Scoring Lead Ranking Planning DemandBase 100

Lattice

OCTOBER 9, 2015

For the middle of the funnel, we produce videos telling our customers’ stories to show the value that we can bring through predictive marketing. We also create videos for post-funnel to engage our customers. Here are a few samples: TOFU.

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100

Lattice

DECEMBER 10, 2015

This leads to two questions: a> Can you model buying behavior accurately? For the class of models marketers deal with, the right output is almost always a probability that a target (customer, prospect, user) will do something positive and valuable in response to a stimulus, in a given period of time. If the answer is between 0.7-0.9,

Lead Ranking 100

Lead Ranking Class Lead Scoring Training 100