ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Here are some important 2023 content marketing statistics related to ABM: 46% of B2B marketers are still experimenting with piloting, measuring, and refining their ABM approach. (

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Zoominfo

FEBRUARY 23, 2021

If you don’t understand your target audience—their interests, pain points, and buying triggers—how are you supposed to sell to them? Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. 56% of companies have created higher quality leads using buyer personas.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Zoominfo

MARCH 5, 2018

Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing. Take a collaborative approach to buyer personas. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data.

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

The Lead Agency

MARCH 17, 2024

Combining B2B and B2C statistics, the average conversion rate from lead generation forms is 1.7%. And each of your ideal buyer personas will have different ways of engaging. We all understand that the next step for B2B customers won’t always be to buy. In B2B services specifically, that goes up to 2.2%.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Zoominfo

OCTOBER 24, 2018

Consider these statistics: In 2017, global e-mail users amounted to 3.7 3. 4 Ways Buyer Personas Can Dramatically Improve Your Branding. Here’s how your brand can develop in-depth buyer personas that accurately reflect the needs of your target audience. What are buyer personas? billion users.

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Zoominfo

MARCH 26, 2018

These differences range from price point to length of sales cycle, to key buying motivators, and beyond. But, statistics show that a customer-centric approach is a better alternative. Consider these statistics: Only 23% of B2B marketers say they have a customer-centric structure ( source ). Ready to learn more? Keep reading!

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

ClearVoice

MAY 12, 2024

Here are some examples: Personalized emails use automation to refer to customers by name, remind them of cart abandonment, and reference recent purchases to encourage further buying. Personalized webpages can make purchasing recommendations based on a user’s buying history and offer updates on reward points.

Personalization 52

Personalization Webinar Metrics Top of Funnel Marketing & Strategy 52

Zoominfo

NOVEMBER 1, 2018

Social media is the perfect outlet for demand generation because it’s already ingrained in the day-to-day lives of your best buyers. Consider these statistics ( source ): 91% of B2B buyers are now active and involved in social media. 75% of B2B buyers are significantly influenced by social media. Don’t believe us?

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Exo B2B

FEBRUARY 7, 2024

Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? This statistic highlights the growing importance of understanding exactly who the decision-makers are in the B2B world. Take the one who determines the budget associated with buying a solution like yours.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Sharpspring

AUGUST 26, 2022

Many pointed to the fact that the Bureau of Labor Statistics Consumer Price Index for All Urban Customers (CPI-U) was unchanged for July and claimed that the U.S. No, inflation is at roughly 8.5%, the CPI-U statistic only indicates that inflation did not increase in the month of July. No two buyers are the same.

Marketing Automation Services 98

Marketing Automation Services Landing Pages Marketing Management Statistics 98

Marketing Insider Group

NOVEMBER 18, 2020

Create graphs and charts to illustrate data and statistics. I had a conversation with a colleague yesterday who asked me what I thought about instructing sales to get inserted the buying process as early as possible to “paint the vision.” Focus on the Buyer. Customize your images for added relevance and branding.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Marketing Insider Group

MARCH 24, 2021

Social Media statistics show that the more you interact with prospects, the more likely they’ll be to buy your products and services. Creating buyer personas for each audience segment allows your creative teams to provide them with highly personalized experiences. Focus on the People in Your Target Audience.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

BOP Design

DECEMBER 8, 2021

If you answered yes to any of the above questions, we’ve put together 10 statistics to help guide your strategy. Content is driving the buying process for your prospects. You need to draft content for more than just one type of buyer. Source) Something to keep in mind when creating buyer personas. Source ).

Stats 119

Stats Marketing Budget Creation B2B Marketing Allocation 119

Biznology

FEBRUARY 19, 2020

Customer personas are fictional characters representing the people most likely to buy your products, visit your site or otherwise associate with what you do. Make Personas Ultra-Realistic. So, why not depend on data to create a buyer persona, too? Such preferences could be the reason why your personas are not.

Buyer Personas 104

Buyer Personas Business Touchpoints Paid Search Agency 104

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 Buyer Journey Mapping. The buying cycle in the education industry is typically longer and often involves more decision-makers compared to other businesses. billion in 2021 to US$410.2

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Zoominfo

NOVEMBER 1, 2018

Social media is the perfect outlet for demand generation because it’s already ingrained in the day-to-day lives of your best buyers. Not only does social listening improve your content strategy, but it can also signal to your sales team which prospects are most likely to buy. Don’t believe us? Define your audience.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Social Media Demand 130

Zoominfo

FEBRUARY 17, 2020

Consider these statistics ( source ): 71% of buyers who see a personal value in a B2B product will make a purchase. Personal value is two times more influential on buying decisions than perceived business impact. 68% of buyers who see a personal value in a B2B product will pay a higher price. Improve your buyer personas.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

Zoominfo

FEBRUARY 13, 2019

So, before you get started, it’s important to consider each of your buyer personas and the characteristics that set them apart. Consider these statistics: On average, segmented and targeted emails generate 58% of a company’s revenue ( source ). Once you have access to this data, analyze it as you would to create buyer personas.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

PureB2B

JUNE 23, 2022

While online B2B buying habits have changed dramatically in the past decade, today's B2B buyer journey looks a lot different than it did just a couple of years ago. But at the end of the day, the only types of buyers that really matter are the ones relevant to your business. B2B Buyers’ Frustrations with the Customer Journey .

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

Zoominfo

OCTOBER 5, 2021

A science-minded marketer might create an ad that lays out all the necessary details: what the product does, why the customer needs it, and how they can buy it. Instead, they analyze customer data and construct comprehensive buyer personas made up of key traits and characteristics shared by their best customers.

Paid Search Agency 100

Paid Search Agency Buyer Personas Advertising Agencies Marketing Analytics Tools 100

Zoominfo

AUGUST 29, 2018

Consider these statistics ( source ): 71% of buyers who see a personal value in a B2B product will make a purchase. Personal value is two times more influential on buying decisions than perceived business impact. 68% of buyers who see a personal value in a B2B product will pay a higher price. Improve your buyer personas.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Launch Marketing

MARCH 20, 2024

Another study found that 80% of buyers are more likely to do business with a company if it offers personalized experiences. Influences Prospects: 84% of people say that they have been convinced to buy a product or service after watching a video about the brand, product or service offering. What Impact Does Marketing Have on Businesses?

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

LeanData

DECEMBER 15, 2022

Every organization needs a sales playbook, a set of motions and best practices that help move a prospective customer through various stages of the buying journey. Their input creates buy-in. With today’s B2B buyers’ demand for a B2C-like, customer-centric experience , personalization should play a role in every motion. .

Efficiency 78

Efficiency Work Management Marketing Management Lead Scoring 78

Zoominfo

JUNE 6, 2019

If you don’t understand your target audience—their interests, pain points , and buying triggers—how are you supposed to sell to them? Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. 56% of companies have created higher quality leads using buyer personas.

B2B Sales 100

B2B Sales Top of Funnel Cold Calling Buyer Personas 100

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Must Read: How to Generate More Qualified Leads with MQLs HQLs (Highly Qualified Leads): These leads exhibit a stronger buying intent and are closer to making a purchase. Matching your ideal buyer persona.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Zoominfo

MAY 6, 2019

Check out these statistics: Companies that use recruitment marketing are 13% more likely to employ highly engaged individuals, compared to those who do not use the practice (source). To increase productivity, create candidate personas before launching your initial search.

Zoominfo 169

Zoominfo Comparison Mobile Marketing Work Management 169

Marketing Insider Group

MARCH 24, 2021

It’s actually part science, as human brains react to narratives in a more complex way than just reading a list of statistics. In developing the hero, it should mirror the traits of your buyer personas. I can’t get buy-in from leadership. Why Use Storytelling in Content Marketing? I don’t have a huge budget.

Storytelling 363

Storytelling Effectiveness Brand Identity Branding 363

The Lead Agency

MARCH 17, 2024

Combining B2B and B2C statistics, the average conversion rate from web forms is 1.7%. And each of your ideal buyer personas will have different ways of engaging. We all understand that the next step for B2B customers won’t always be to buy. In B2B services specifically, that goes up to 2.2%.

High Quality Lead 62

High Quality Lead Lead Generation Lead Scoring Lead Ranking 62

Zoominfo

NOVEMBER 28, 2017

Create Buyer Personas If you want to increase your qualified lead generation, the first step is to understand your target audience. But 60-70% of B2B marketers admit they don’t truly understand their buyers. To fix this, companies must begin by creating buyer personas. Sounds obvious, right?

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 100

Hubspot

MAY 8, 2014

Creating a buyer persona is easy -- heck, you probably already have a picture in your head of your company''s ideal customer. But creating an accurate buyer persona is hard. And creating a few different buyer personas -- which almost every business will need to do -- and deciding which ones to prioritize is even harder.

Buyer Personas 28

Buyer Personas Top of Funnel Leads Lead 28

Heinz Marketing

AUGUST 20, 2021

Can they segment their database into buyer persona groups? Dun and Bradstreet published its “ 7th Annual B2B Marketing Data Report ,” and statistics showed 100% of the B2B companies that increased their investment in data quality saw overall performance gains. And here is the kicker—is that data complete and up to date?

Ideal Customer Profiles 122

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 122

Circle Studio

NOVEMBER 23, 2021

One study found that, 75% of B2B clients would buy again from their supplier if that firm had omnichannel capabilities. As previously mentioned, B2B buyers are now expecting B2C experiences and that is exactly what this statistic is alluding to. Moving beyond buyer personas. Putting the client at the center.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Zoominfo

FEBRUARY 7, 2018

One way of doing this is to create buyer personas. . Buyer personas are detailed profiles of your best buyers. They should also cover less measurable characteristics like pain points, personality traits, and buyer preferences. Here are a few simple solutions to get you on the right path.

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

Hubspot

DECEMBER 17, 2019

The streaming service wanted to target its customer base of commuters, and the avenue they went with to accomplish that was buying ad space in train stations. Refine your buyer persona(s). When you defined your target audience, did you flesh out a buyer persona ? Let's go back to the Spotify example.

Buyer Personas 98

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 98

KoMarketing Associates

MARCH 5, 2019

There are multiple templates that can help you create your buyer personas, one of my favorite is Hubspot’s interactive “ Make my persona tool ” and Marketo’s cheat sheet for creating your marketing personas. Align Offers to the Stage of Buyer Journey and Advertising Platform.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Hubspot

JANUARY 19, 2016

Case studies are important to the medtech buyer persona because before they make a purchase, they have to know that the solution or device being promoted has been safely and successfully used by others. The medtech buyer has to know that the solution or service offered by the medical technology company will deliver on stated results.

Case Studies 28

Case Studies Case Study Buyer Personas Studies 28