Marketing Insider Group

JANUARY 24, 2023

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. Enabling Employees to be Brand Storytellers People trust people.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Biznology

JULY 27, 2016

Why Gaming is Good for Business. Savvy local businesses, public libraries, and art museums are quickly catching on to the game’s marketing potential. As a result, businesses can use the game as an opportunity to promote their services and sell more. What Pokémon Go says about the Future of Storytelling.

Storytelling 80

Storytelling Viral Marketing Public Relations Mobile Marketing 80

Walker Sands

OCTOBER 23, 2019

To help get you started, here are some key takeaways from the book on how to effectively harness social influence and word-of-mouth to create viral content. When you believe in your business, you might be tempted to churn out fact-based messages in order to convince people why you’re the best in your field. Find Inner Remarkability.

Viral Marketing 40

Viral Marketing Tips Word of Mouth Content 40

Marketing Insider Group

DECEMBER 17, 2019

Marketing materials targeted at businesses are not exactly known for their innovative and exciting ideas. The fact is that many B2B marketers have got themselves into a rut and fallen into the trap of thinking that marketing messages targeted at businesses need to follow a formulaic template. B2B marketing has a bad reputation.

Tactics 272

Tactics B2B Marketing Work Management Planning 272

Convince & Convert

FEBRUARY 22, 2016

What’s the one thing that business leaders forget when crafting their brand identity and business stories? Eric works with companies who seek to create viral, humorous content, and surprise their consumer base with a laugh. How The Onion has mastered digital storytelling—and how you can, too. Make ‘Em Laugh.

Advertising Agencies 107

Advertising Agencies Viral Marketing Storytelling Business 107

Marketing Insider Group

JUNE 19, 2014

Here in the 21st century, there is a battle for customer attention and the pressure to deliver meaning and business impact quickly is compounded by our always-on digital, social and mobile world. The Power Of Visual Storytelling. The Power of Visual Storytelling from NewsCred. And here is just one example of why.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Contently

MARCH 24, 2020

Over the past few weeks, I covered the first two elements of great storytelling: relatability and novelty. Now, it’s time to explore the element of storytelling that separates the content you hate from the content you love: fluency. Turns out, the most beloved storytellers on the list—Ernest Hemingway, Cormac McCarthy, J.K.

Storytelling 154

Storytelling Barriers Class Paper 154

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Consistency allows you to set your audience’s expectations and position yourself as an approachable and trustworthy business.

Social Media 126

Social Media Social Marketing Examples Planning 126

DiscoverOrg

MARCH 15, 2017

We all should know by now the power of storytelling in business. In reading everything I can find about business storytelling – my two favorites being “Tell To Win” by Peter Guber and “Measures of Story” by K. Story is woven into the fabric of our lives, and we’re richer because of it. Watch the Video.

Account Based Marketing 204

Account Based Marketing Video Marketing Storytelling Paid Search Agency 204

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. 2020 has been a harsh one for businesses, but it hasn’t been all doom and gloom. That number was reached and surpassed in 2020.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Marketing Insider Group

AUGUST 7, 2020

IBM shared some of its business intel around Father’s Day spending with this infographic. This one might be the most viral infographic of 2015. Are you interested in engaging and converting new customer for your business? IBM: Online Retail Loves Dad. Again, B2B that’s not boring. Kind of like domes.

Content Marketing 340

Content Marketing Work Management Content Marketing Management 340

LeadSquared

JANUARY 13, 2016

To kick-start the LeadSquared webinar series for 2016, we had award-winning viral video marketer Aashish Chopra from ixigo , share his expertise on viral video marketing. The webinar also threw light on how to approach content for virality, including closing the ROI loop, and future trends of viral video marketing.

Viral Marketing 52

Viral Marketing FAQ Webinar Metrics Video Marketing 52

ClearVoice

FEBRUARY 2, 2024

You let your customers know that you don’t mind thinking outside the box, having a little fun, and pushing the boundaries — all of which imply that you’d be willing to take risks to earn and keep their business. Your content —and brand — go viral. Going viral pays. Differentiate your brand.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Crushing It: How Great Entrepreneurs Build Their Business and Influence — And How You Can Too by Gary Vaynerchuk. Tips on content writing with storytelling and emotion. Easy grammar and usage rules.

Social Media 135

Social Media Social Marketing Media Planning 135

Sprout Social

MARCH 12, 2020

However, its value is still downplayed because of the historical disconnect between social and bottom-line business metrics. While it’s tempting for businesses to simply “follow the money,” not everything you do on social media translates directly into dollars and cents. How to use social listening tools for business-wide success.

Enterprise Management 101

Enterprise Management Business Peer-to-peer Work Management 101

Sage Marketing

DECEMBER 5, 2023

With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. This post by Ben Zlotnick does a great job of showcasing reality versus LinkedIn’s exaggeration: This post went viral since everyone who read it felt the kernel of truth it portrayed.

Startups 52

Startups Linkedin Ideal Customer Profiles Viral Marketing 52

Buffer

JUNE 9, 2022

Like many business owners, for the first five years of getting my company off ground, “founder” was my entire identity. But focusing solely on my business was also draining. When the pandemic hit in 2020, I could have used the extra time lockdown gave us all to work more on my business, as so many entrepreneurs did.

Creativity 83

Creativity Business Advertising Agencies Fulfillment 83

Lead Forensics

JANUARY 26, 2024

Plus everything you need to think about when it comes to growing your business. They will aim purely to get the business fired up and hit the big numbers. They need to be part business development, part salesperson, part marketer, and part project manager, all rolled into one. What Is Growth Hacking?

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Sage Marketing

JANUARY 20, 2022

With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. This post by Ben Zlotnick does a great job of showcasing reality versus LinkedIn’s exaggeration: This post went viral since everyone who read it felt the kernel of truth it portrayed.

Startups 98

Startups Linkedin Ideal Customer Profiles Viral Marketing 98

Webbiquity

AUGUST 2, 2018

They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits.

Social Media 142

Social Media Media Marketing Management Allocation 142

Bluetext

MARCH 19, 2024

Revitalize Your LinkedIn Showcase Pages Take advantage of LinkedIn Showcase Pages to spotlight specific aspects of your business or offerings. TikTok Trends and Challenges Stay abreast of trending topics and challenges on TikTok to capitalize on viral content opportunities.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 108

B2B Marketing Video Marketing B2B Thought Leadership B2B 108

Hubspot

MAY 29, 2020

Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. Focus on storytelling. While I might be biased because I'm a writer, the best grassroots marketing campaigns are focused on storytelling. In 2014, the ALS ice bucket challenge went viral.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

ClearVoice

FEBRUARY 15, 2020

He was just named in Forbes 30 under 30 for marketing and advertising and, yes, effective storytelling. Approaching his topic like an Investigator, Jon wrote a viral post for Forbes, The Uberpreneur: How An Uber Driver Makes $252,000 A Year. He is using the car-sharing service to also promote his jewelry business.

Storytelling 78

Storytelling Viral Marketing Stats Class 78

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. As you know, there is no guarantee of virality when you are developing video content.

Social Media 104

Social Media Video Marketing Media Tips 104

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. relatability, novelty, tension, and fluency.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Marketing Insider Group

MARCH 16, 2023

Not only did they flip an ages-old business model (the traditional hotel) on its head by just existing, but they made their content totally about their target audience. And they’re onto something — after all, actions speak louder than words (in Wizardry school and in business). By asking them to create it.

Marketing Agencies 2 234

Marketing Agencies 2 Lead Ranking Content Work Management 234

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. The need for multifaceted professionals is also essential in a world where virality and a 24/7 news cycle are part of everyday life.

Public Relations 107

Public Relations Stats Work Management PR 107

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . What is a Viral Contest? Viral contests are known as shrewd, nuanced yet highly effective demand and lead generation vehicles.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Marketing Insider Group

SEPTEMBER 1, 2020

It’s essential for compelling brand storytelling. Although the Collins video is probably the Williams twins ’ most viral piece of content, surprise is the one essential ingredient that runs through every video they produce. The brand storytelling lessons I learned from this song go well beyond Collins’ personal hero’s journey.

Storytelling 334

Storytelling Brand Identity Branding Marketing Agencies 2 334

Content Standard

MARCH 27, 2015

As an advocate for the power of original brand storytelling , I’m often skeptical about the need for paid amplification of these stories. There needs to be a good business case for where we dedicate our budget. As it turns out, original storytelling and paid amplification make great bedfellows at the right time and place.

Paid Content 40

Paid Content Storytelling Paid Social Agency Mobile Advertising 40

Vidyard

MARCH 14, 2014

Create a conflict (or a villain) One of the best storytelling pieces I read this week was about Jennifer Lee, the now Oscar winning co-writer and co-director of Disney’s Frozen. Focus on an engaging storyteller Have you ever met someone who just “gets it”? Tell a story about the bigger picture.

Storytelling 51

Storytelling Video Marketing Cable Viral Marketing 51

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. 4 Secrets of Great Storytellers.

Storytelling 101

Storytelling Content Viral Marketing Video Marketing 101

Contently

DECEMBER 12, 2018

They painfully got buy-in across their org and learned about the business side of marketing. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. And content is a big driver of business. Basically, they were this guy: Some of those journalists quit and went back to their old world.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. TikTok In November 2020, TikTok began encouraging its consumers to shop Black-owned through its initiative: Support Black Businesses.

Brand Identity 98

Brand Identity Branding Budget Programs Communities 98

Martech

FEBRUARY 22, 2023

TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. ad campaigns and creator marketing activations.

B2B Marketing 113

B2B Marketing B2B Enterprise Management Paid Search Agency 113

Buzz Marketing for Technology

FEBRUARY 10, 2016

Our next webinar is titled Storytelling Gone Wild: The Key to Creating Viral Content be sure to sign up for it or view the schedule of other upcoming webinars here. To get a copy of the slides or to listen to the replay, please click here. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

Social Marketing 100

Social Marketing Conversion Viral Marketing Webinar Metrics 100