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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Generation Z, she shows, will rise in numbers among the nation’s workers. For marketers, this myth-busting fact means that they’ll need to diversify their approach to reach every generation. Social listening will become even more important, as will user-generated content. billion in business during 2022.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

Management consulting firms As early as the late 19th century, these firms helped businesses solve complex problems and improve performance. Many of these global firms specialize in certain industries or processes, while others will tackle any kind of business challenge.

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The 13 Social Media Customer Service Stats You Must Know

Convince & Convert

13 Social Media Customer Service Stats You Must Know 1. 75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. Not sure how to provide great customer support via social media? Image via Khoros 9.

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12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity

Here are four recommendations based on a dozen social networking stats and facts from recent research, customarily curated with a little alliteration. Two-thirds of Facebook users (66%) get news on the site. Nearly six-in-ten Twitter users (59%) get news on Twitter, and seven-in-ten Reddit users get news on that platform.

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The Can’t-Miss List of Video Marketing Statistics (with Sources)

Marketing Insider Group

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know. Video Marketing Stats About Your Audience 10. Millennials are 1.9x

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Employee advocacy stats to secure C-level buy-in

Sprout Social

When taking an employee advocacy program up the chain, employee advocacy stats should be the backbone of your pitch. According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them. Securing C-suite buy-in is essential to getting any new project off the ground.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

And communicate the business benefits? Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss.