The Effective Marketer

JUNE 29, 2011

Print small reminder cards and give to people that stop by, and check with show organizers if you can do a prize drawing during your session (good for driving attendance). Promote your session. If you’re presenting a session at the show (like item number 3 of the MarketingProfs list says), then try to promote the session at your booth.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

The Effective Marketer

MAY 10, 2010

A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. You can read more at my Web site, [link] , and see our collection of over 100 stock brand mascot clip art sets for small businesses. That’s what makes them memorable.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

APRIL 6, 2009

So here’s my contribution, albeit a small one, to those of you who are looking for new jobs. A better answer is: “not only I have experience with trade shows, but I’ve been involved in multiple types of shows, from small user groups that only required a tabletop display up to big conventions where we used our 20×20 booth.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

JANUARY 17, 2009

In big companies as well as in small ones Marketing can oftentimes be considered a necessary expense, the department where money gets spent without consideration and where results are difficult to be measured. In marketing is especially important to ensure that the company as a whole is aware of what is being done.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: Too busy, too many things happening in this email that makes it very distracting. Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

FEBRUARY 7, 2012

Whether it’s a small percentage off, early access to new merchandise or a free download, anything that makes your subscribers feel as if you’re catering to just them will help keep their interest and their loyalty. This reward doesn’t have to be something large, just something unique that is only available to subscribers.

Email Marketing 100

Email Marketing Campaigns Template Merchandising 100

The Effective Marketer

APRIL 10, 2012

I’ve now spoken to small business owners and startup founders and they have the same initial feeling that it should just work. Start small and go slowly. It all sounds pretty simple when you think of it. Segment your list, create the email, send it out, evaluate results, repeat. Well, not so fast. Where To Go From Here.

Email Marketing 100

Email Marketing Campaigns Marketing Automation Services Landing Pages 100

The Effective Marketer

NOVEMBER 19, 2013

The Xerox logo is a small image at the top and bottom ofthe page. Part of an integrated marketing campaign called “Welcome to the Biggest Stage in Business”, the microsite is at the core of the campaign. Includes infographics, videos and resource links in an engaging design. Runner-Up: FedEx Corp (fedex.com/access).

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

The Xerox logo is a small image at the top and bottom ofthe page. Part of an integrated marketing campaign called “Welcome to the Biggest Stage in Business”, the microsite is at the core of the campaign. Includes infographics, videos and resource links in an engaging design. Runner-Up: FedEx Corp (fedex.com/access).

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

AUGUST 12, 2013

Of particular interest for small business is how this new found ability to easily access, collect and analyse data is creating new opportunities for everyone to gather information about markets and customers. How useful is it to collect and analyse data as a business owner? New technology is emerging.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Customer Surveys 100

The Effective Marketer

AUGUST 12, 2013

Of particular interest for small business is how this new found ability to easily access, collect and analyse data is creating new opportunities for everyone to gather information about markets and customers. How useful is it to collect and analyse data as a business owner? New technology is emerging.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Customer Surveys 100