Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

KoMarketing Associates

JULY 26, 2012

The sensationalism created by this title is repeated with almost every major Google update in the past half decade, yet SEO continues to be a significant tactic for driving leads in B2B marketing. But experimentation and educated testing should be part of every marketer’s strategic tactics. Why You’re Doing It Wrong.

Search Engine Marketing 120

Search Engine Marketing Search Marketing SEO Lead Scoring 120

QuanticMind

MAY 20, 2019

If you are a performance marketer (like me) you would agree that we often pay too much attention to our set of top keywords. However, many marketers are still relying on the bid optimization tools that Google and Bing provide, even those with decent SEM budgets (~$50k). The good news, though, is that marketers have options now.

Search Engine Marketing 40

Search Engine Marketing Search Marketing Optimization SEM 40

Marketing Insider Group

MARCH 7, 2021

Are you looking to add your business to Google Maps? Google reigns as the top search engine as it claims a 92% share of the market. Not only do you need to appear on the search results, but you also need to be available on Google Maps. This makes your business more accessible to your customers.

Google 359

Google Business Lead Scoring Lead Ranking 359

KoMarketing Associates

SEPTEMBER 22, 2016

In a previous blog, we mentioned that there are many search engine options in China. Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. The Dropdown Keyword Suggestions and Related Search. Aizhan Keyword Tool.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Your goals—how many leads or sales are you planning to drive from search marketing?

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Tomorrow People

NOVEMBER 21, 2011

The popularity of SEO as a business marketing activity is no surprise. Recent research has shown that nearly 60% of purchases made in a surveyed group started with a search, rather than with company websites or social media ( Source: GroupM and comScore ). SEO: What’s so surprising about SEO? No surprises there.

Search Engine Marketing 120

Search Engine Marketing Top of Funnel Search Marketing Effectiveness 120

Biznology

MAY 22, 2013

And “OK, Google,” unveiled at Google’s I/O developer conference offers a glimpse into another yet another interface your customers will use to interact with search. Coupled with the upcoming release of Penguin 2.0 , these represent significant changes in the world of search. But what will this mean for your business?

Search Engine Marketing 80

Search Engine Marketing Search Marketing Paid Search Agency Planning 80

Webbiquity

APRIL 7, 2010

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search?

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

QuanticMind

OCTOBER 5, 2016

Search engine marketing strategies, social, expanded text ads (ETAs), product listing ads (PLAs), cross-device attribution and many other topics headlined this year’s #SMX East. 2) Search engine marketing strategies power rapidly-developing retargeting tactics. Here are our top takeaways.

Search Engine Marketing 40

Search Engine Marketing Search Marketing SEM Marketing & Strategy 40

BOP Design

JUNE 7, 2022

Marketing isn’t just fluff. B2B marketing , when done strategically, can be a significant contributor to driving revenue for your business. In this post, we take a look at 7 B2B marketing strategies you can leverage to grow your business and generate more leads. Create a Consistent, Strong Brand.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

KEO Marketing

MAY 27, 2015

Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company. May 27, 2015 – KEO Marketing Inc. , May 27, 2015 – KEO Marketing Inc. , About KEO Marketing. KEO Marketing Inc., KEO Marketing Inc., PHOENIX, Ariz.,

Search Engine Marketing 48

Search Engine Marketing Paid Search Agency Search Marketing Work Management 48

QuanticMind

FEBRUARY 15, 2017

Please join QuanticMind at SMX West 2017 at booth #204 to discuss the most important developments in PPC marketing and enter to win an Apple Watch. To share more insights on search engine marketing and tackle any questions you may have, visit our booth at #204. Coming to SMX West 2017 in San Jose, CA on March 21-23?

Search Engine Marketing 40

Search Engine Marketing Search Marketing SEM Adwords 40

Biznology

NOVEMBER 3, 2020

Here are a few of the most common ways that tech can help you grow your business. The Relationship Between Tech and Business Growth. When tech is avoided or shunned by a business owner, it’s typically for one of two reasons. That’s the story, at least. Tech isn’t just part of a method to achieve growth.

Business 183

Business Opt-in Small Business Marketing Search Engine Marketing 183

KEO Marketing

MARCH 20, 2023

KEO Marketing Inc, an award-winning B2B marketing agency is proud to announce national certification as a Women’s Business Enterprise by WBENC – West. WBENC Certification is the gold standard for women-owned business certification in the United States. About KEO Marketing, Inc.

Enterprise Management 62

Enterprise Management Advertising Agencies Paid Search Agency Marketing Management 62

KEO Marketing

JUNE 25, 2023

[Phoenix, AZ] – June 27, 2023 – KEO Marketing Inc, an award-winning B2B marketing agency , is proud to be recognized as a Certified LGBT Business Enterprise by the National LGBT Chamber of Commerce. NGLCC Certification is the gold standard for LGBT-owned businesses in the United States. “We About KEO Marketing, Inc.

Enterprise Management 62

Enterprise Management Advertising Agencies Paid Search Agency Marketing Management 62

QuanticMind

AUGUST 1, 2016

What if your paid search could go beyond ROI and focus on profit? Get every bit of revenue out of your next campaign with this advanced search engine marketing tactic. Most SEM marketers end up using a lot of trial and error while testing bid amounts and budgets to try to hit a blanket profit target across the program.

Search Engine Marketing 40

Search Engine Marketing Budget Programs Search Marketing SEM 40

QuanticMind

AUGUST 29, 2016

In paid search engine marketing, targeting is everything – which is why Enhanced Campaign modifiers such as time and geo targeting are so powerful. Paid search engine marketing can be a challenging field, to say the least, thanks to constant changes in technology and publisher ecosystem.

Paid Search Agency 40

Paid Search Agency Search Engine Marketing Search Marketing Optimization 40

QuanticMind

AUGUST 24, 2016

What are their biggest challenges, in terms of both high-level paid search and day-to-day marketing campaign management? Today’s leading marketers are pulling ahead of this massive enterprise paid search hurdle by adopting better solutions that offer intelligent automation at scale, with innovative tech like machine learning.

Enterprise Management 40

Enterprise Management Search Engine Marketing SEM Paid Search Agency 40

KoMarketing Associates

OCTOBER 22, 2020

As companies continue to recover from the COVID-19 pandemic, new research suggests that it’s business from existing customers that is keeping marketing efforts afloat. This was followed by referrals (60%), networking (37%) and organic search (19%). Finding B2B Marketing Success Amid the Pandemic.

Paid Search Agency 161

Paid Search Agency Advertising Agencies Mobile Advertising Gartner 161

QuanticMind

MARCH 27, 2017

The biggest search engine marketing conference of Q1 is behind us. Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. Join our webinar for even more actionable local search tactics. Let’s take a look now: 1.)

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

QuanticMind

AUGUST 2, 2016

One of the most important search engine marketing strategies is choosing the right keywords. As a search engine marketing pro, you’ve hopefully done your homework on keywords. That’s why all search engine marketers worth their salt are organized and diligent when it comes to minding the keyword farm.

Search Engine Marketing 40

Search Engine Marketing Keywords Long Tail Marketing Search Marketing 40

Go Beyond SEO

FEBRUARY 13, 2023

From a business standpoint, the importance of a Google My Business Profile cannot be understated. It is integral for every business; large and small, brick-and-mortar or exclusively online. You may be curious why it’s important to have a Google My Business profile. What is a Google My Business profile?

Ideal Customer Profiles 78

Ideal Customer Profiles Profiling Google Business 78

KoMarketing Associates

JANUARY 28, 2021

Although many B2B marketers managed to survive the initial impact of the COVID-19 pandemic, new research suggests that its impact will continue to be felt in the coming months, particularly in the technology area. This suggests that it may be more difficult for B2B marketers working in this sector.

Spending 260

Spending Work Management B2B Marketing Management 260

Bannerflow

MARCH 11, 2021

In a world that focuses on constantly using technology to find innovative solutions, dismissing key skills for marketing could be the downfall of a digital business. Ensuring employees have the skills needed for marketing in 2021 – and can tap into the power of tech – is a recipe for success. Key skills needed for marketing.

Work Management 98

Work Management Marketing Management Advertising Agencies Paid Search Agency 98

Go Beyond SEO

FEBRUARY 13, 2023

From a business standpoint, the importance of a Google My Business Profile cannot be understated. It is integral for every business; large and small, brick-and-mortar or exclusively online. You may be curious why it’s important to have a Google My Business profile. What is a Google My Business profile?

Ideal Customer Profiles 78

Ideal Customer Profiles Profiling Google Business 78

Martech

NOVEMBER 16, 2023

The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market. Business email address Subscribe Processing. In 2021, Big G paid $26.3

Paid Search Agency 111

Paid Search Agency Planning Touchpoints Mobile Advertising 111

Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Since users are controlling the buyer’s journey from their mobile devices, the challenge to marketers is relevance. Leverage search engine marketing (SEM) for mobile.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

KoMarketing Associates

JUNE 14, 2022

Rather than following a set plan, many marketers are now adopting an agile marketing approach and responding to changes as they arise. As a result, more are hopeful that they will be able to achieve their marketing goals over the next year. Marketers’ Performance Rebound from Covid-19.

Planning 255

Planning Marketing & Strategy Statistics Marketing 255

KoMarketing Associates

MARCH 30, 2022

Although video continues to grow in use across organizations, new research indicates that not all marketers have hopped on the bandwagon just yet — but what are they leveraging to resonate with customers instead? UpCity recently published its “Video Marketing Study” for 2022, and statistics suggested that out of the U.S.

Email Marketing 281

Email Marketing Video Marketing Planning Marketing & Strategy 281

Stevens & Tate

JANUARY 6, 2023

No matter how big your business might be, whether it’s a small mom and pop store tucked away in a small town or a large corporation, advertising is an absolutely vital component of your success. If you do not invest in marketing your business, you’re unlikely to be able to spread any brand awareness.

Advertising Agencies 111

Advertising Agencies Planning Paid Search Agency Mobile Advertising 111

Stevens & Tate

NOVEMBER 21, 2022

Artificial intelligence is no longer just a concept explored through pop culture; it’s a very real thing that has become increasingly prevalent throughout society, even in the creation of B2B marketing strategies. For business owners and marketers, AI has also become essential to improving B2B marketing strategies.

Marketing AI 112

Marketing AI B2B Marketing Marketing Strategy Marketing & Strategy 112

KoMarketing Associates

MAY 17, 2023

As marketers continue to leverage data and analytics to reach their key objectives, new research suggests that those who are exceeding their goals trust in the accuracy of this information. The majority of Star Performers (49%) claimed that they had “significant trust or confidence” in the accuracy of their marketing metrics.

Marketing Report 240

Marketing Report Advertising Agencies Comparison Analytics 240

KoMarketing Associates

JUNE 28, 2023

Digital marketers are now using a wide range of channels to reach their target audience. However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing , and search.

ROI 247

ROI Planning Social Media Acquisitions 247

KoMarketing Associates

APRIL 2, 2012

Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business. Our latest newsletter focused on Google+ Pages for Business. We believe Google+ Pages for Business will become significant , and require the B2B marketer’s attention. What About Google+ Profiles?

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Since users are controlling the buyer’s journey from their mobile devices, the challenge to marketers is relevance. Leverage search engine marketing (SEM) for mobile.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Marketri

FEBRUARY 22, 2024

It caught on as Inbound Marketing fed a growing trend towards self-service sales. Accomplished speaker Marcus Sheridan wrote a best-selling book called “ They Ask You Answer ,” which highlighted how to do Inbound Marketing well. for answers, I boldly ask the question on many marketers’ minds, “Is Inbound Marketing Dying?”

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62