Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things. They are vastly more likely than average to have a system in place.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

APRIL 18, 2012

With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. But what I find intriguing is how little the two businesses overlap. Data comes from several sources.

Act-On 120

Act-On Marketing Automation Services Marketo Buy 120

Biznology

NOVEMBER 2, 2020

They’re clearly interested in your category and it’s very likely they are in the market for an offering like yours. But there are methods for converting business visitors to identifiable prospects, for ongoing marketing interaction and development. Use the LinkedIn Insights tag. Identify their company.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. But I expect the sales automation vendors to take the business for themselves.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

FEBRUARY 24, 2009

I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

NOVEMBER 19, 2010

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 But Marketo itself says the reported figures are indeed active clients and I've no basis to doubt them.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Biznology

JANUARY 19, 2018

I find them fascinating not only as interesting people, but also for making valuable contributions to our business and our world. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Hats off: Marketo is well-established there now.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Martech

MARCH 16, 2022

It’s not often companies provide added value like this Marketo chat functionality without charging for the feature as an add-on or upsell. This seems to be the exception versus the norm so I’m feeling obligated to give Marketo a pat on the back. In our recent 2022 study of Marketo users, 49.2% Source: 2022 Marketo User Study.

Lead Scoring 112

Lead Scoring Enterprise Management Work Management Peer-to-peer 112

LeadSloth

AUGUST 26, 2010

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Customer Experience Matrix

JUNE 30, 2010

Summary: LoopFuse has launched a free entry-level version of its marketing automation system. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. rather than marketing automation. LoopFuse knows that, of course.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Adobe Experience Cloud Blog

JUNE 20, 2018

Account-based marketing is the ultimate personalization tool. Instead of incurring the unnecessary expense of marketing to broad swaths of the population, an account-centric strategy isolates key business accounts and markets directly to these individual units. Tag and Segment Accounts. Set Up Automation Workflows.

Account Based Marketing 134

Account Based Marketing Automation Sales Qualified Leads Lead Ranking 134

Customer Experience Matrix

SEPTEMBER 1, 2010

Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Neolane “ Making the Business Case for Enterprise Marketing Software ”. Here's a bunch. 51% win rates 55.6%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Customer Experience Matrix

JANUARY 5, 2010

I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). Social media. Sales access. So much for 2009.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

LeadSloth

JUNE 23, 2009

The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Inbound Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Customer Experience Matrix

NOVEMBER 5, 2009

Summary: Marketing automation and CRM systems may eventually converge, but for now marketers need help explaining why they need a system of their own. I hugely enjoyed yesterday’s Boston session of the Silverpop -sponsored B2B Marketing University. Will Marketing automation and CRM remain separate?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 16, 2010

For business software vendors, all three are equally inevitable – and it's not clear which they dislike most. Tags: marketing automation request for proposal system requirements software selection raab guide demand generation. If it's used widely, buyers and vendors both benefit. Death, taxes and RFPs.

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120

Outbound Engine

FEBRUARY 11, 2019

But email marketing has one major downside: it’s difficult. Fortunately, the right email marketing software can put email marketing within reach for any business owner, no matter their level of expertise. Email marketing software can be broken into two main categories: DIY (do-it-yourself) and DIFY (do-it-for-you).

Enterprise Management 53

Enterprise Management Marketing Automation Services Marketing Management Budget Programs 53

KoMarketing Associates

JANUARY 2, 2018

As the B2B marketing responsibility list continues to grow, further training and the opportunity for marketers to learn additional skills and technologies is essential. If your organization’s financial resources are like ours, investments need as clear a tie as possible to bottom-line business performance.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

ClickZ

JUNE 15, 2020

Terminus’s technology also enables users to set up automated marketing campaigns using targets that the system surfaces via AI. Marketo, Adobe’s marketing automation platform, is another example of how predictive analytics can help marketers save time and reduce errors. The possibilities are endless.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Adobe Experience Cloud Blog

MARCH 13, 2014

Author: Jon Miller Too often, I see first-time marketing automation buyers focus too much of their attention on relatively small differences in cost, rather than growing the top-line opportunities that the right automated marketing solution can provide. Marketing Automation'

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Thought Leadership 48

Huptech Web

JULY 28, 2023

They are ‘hot’ prospects for a business to sell its products or services. Businesses must have the right strategy to create a successful lead-generation process. It involves different marketing strategies and tactics designed to identify and engage people who might be interested in your business’s offerings.

Marketing AI 52

Marketing AI Lead Generation Lead Scoring Lead Ranking 52

Adobe Experience Cloud Blog

APRIL 18, 2018

The measure is designed to give people control over their data while simplifying the legal environment for businesses around the world. In this blog, you’ll learn the key GDPR terms marketers should be familiar with. Interestingly enough, location, IP address, cookie data, and RFID tags also fall under the umbrella of personal data.

Privacy 134

Privacy Enterprise Management Marketo Thought Leadership 134

Unbounce

FEBRUARY 11, 2021

Businesses with physical locations or an offline sales channel can use landing pages to highlight their products and services to visitors from paid search and paid social channels. But marketers have to be a little more creative with measuring performance if the ultimate goal is to generate phone calls or store visits.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Heinz Marketing

NOVEMBER 26, 2021

Need-to-Have Tools (and their Channels): CRM and Marketing Automation. Traditionally, [ABM] was used by large enterprises where the size of the deal justified the amount of energy focused on marketing to only one business or account. Business email. Business Model. Robust Data Intelligence Platform(s).

Account Based Marketing 114

Account Based Marketing ABM Sales Management Budget Programs 114

Adobe Experience Cloud Blog

JUNE 9, 2017

At this point, most of us have realized that traditional, or “spray-and-pray” marketing approaches no longer work. As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Now, savvy marketers are turning to intent data to listen to their target audience.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Adobe Experience Cloud Blog

JANUARY 27, 2009

Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet. Here’s an outline of the topics I covered: Marketo's demand generation funnel.

Demand Generation 48

Demand Generation Marketo Demand Generation 48

Adobe Experience Cloud Blog

OCTOBER 20, 2010

A key change taking place is that marketing is moving away from a soft discipline into one that’s highly measurable and accountable for revenue, creating a transformational change in the way companies do business. I’d love to hear your perspective and feedback, please feel free to contact me at phil@marketo.com.

Marketo 48

Marketo Work Management B2B Thought Leadership Salesforce.com 48

ClearVoice

APRIL 30, 2020

Businesses of all shapes, sizes, scope, and industries are trying to turbocharge their lead generation efforts. Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. Email marketing tools.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Customer Experience Matrix

OCTOBER 15, 2010

I spent most of the past week in San Francisco at overlapping conferences for the Direct Marketing Association and Marketo. My Marketo presentation was based on the marketing measurement white paper I recently wrote for them, which argues that measurement should be based on tracking buyers through stages in the purchase process.

Allocation 120

Allocation Marketing Automation Services Marketo Demand Generation 120

Martech

MARCH 10, 2022

This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. As many e-commerce businesses experienced firsthand, COVID-19 caused a boom in online shopping. Automation. Here’s a guide on how to do that.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 105

Adobe Experience Cloud Blog

AUGUST 13, 2010

Of particular note, this purchase price is a 120% premium to Unica’s recent market cap, which is a very high number and indicative of the value that marketing automation companies are able to create. Marketing automation and enterprise marketing software have long been undervalued in the marketplace.

Marketing Automation Services 48

Marketing Automation Services Acquisitions Marketing Automation Analytics 48

Customer Experience Matrix

APRIL 24, 2015

One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. Both businesses grew nicely, but the company found that selling media conflicted with finding partners to gather data.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Adobe Experience Cloud Blog

DECEMBER 4, 2017

Generate a list of high-performing keywords from your marketing automation software. To end up on your list, each keyword must be: Extremely relevant to your business. Keywords used to be enough for a savvy SEO/content marketing strategy, but not anymore. Use keywords in your image file names and alt tags, as appropriate.

Optimization 134

Optimization SEO Practices Marketing Automation Services 134

Adobe Experience Cloud Blog

FEBRUARY 26, 2009

The marketing automation space is exploding. And whereas the rapid emergence of flexible, easy-to-use, e-marketing tools is good news for marketers, choosing the right solution for your business can be a daunting process. Aligning sales and marketing with automation. Evaluate the technology solutions.

Marketing Management 48

Marketing Management Marketing Automation Services Lead Management Marketing Automation 48

Customer Experience Matrix

APRIL 8, 2009

The firm also works with Marketo , Silverpop Engage B2B and MarketingGenius depending on client needs. ) But the reality is that most marketers need outside help to design their email campaigns, nurture programs, scoring rules, and CRM integration. Yes, some products really are easier to use than others, especially for simple programs.

Eloqua 120

Eloqua Work Management Marketing Automation Services Marketing Management 120

Optinmonster

SEPTEMBER 20, 2023

Are you looking for the best email automation tools to transform your business? We’re here to tell you that there’s another way to handle those repetitive marketing processes: email automation. That’s why we’re sharing with you the best email marketing automation tools we’ve found.

Marketing Automation Services 107

Marketing Automation Services Automation Tools Work Management 107