AdWeek Elevate: Newsletters and a path to a sustainable business model for publishers
Liveintent
NOVEMBER 23, 2021
So what was this common theme that spanned publishers like The New York Times, Hearst Magazines, The Weather Channel, BuzzFeed, and The Philadelphia Inquirer? Poetically speaking, it was: know thy reader, know thy business. Reader loyalty: A renewable resource for a sustainable model. The cycle supports itself.
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