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AdWeek Elevate: Newsletters and a path to a sustainable business model for publishers

Liveintent

So what was this common theme that spanned publishers like The New York Times, Hearst Magazines, The Weather Channel, BuzzFeed, and The Philadelphia Inquirer? Poetically speaking, it was: know thy reader, know thy business. Reader loyalty: A renewable resource for a sustainable model. The cycle supports itself.

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[UPDATE] 7 Customer Loyalty Programs That Actually Add Value

Hubspot

Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? In light of statistics like these, businesses must think about what they are doing to keep their customers coming back to their business. But is your loyalty program working? 1) Use a simple point system.

Loyalty 76
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How Small Businesses Can Collaborate to Promote Mutual Growth

BenchmarkONE

It can often be challenging for small businesses or start-ups to cement themselves in their industries. But collaboration allows smaller businesses to combine their expertise, customer reach, and technology to compete with more prominent brands. Not only that, customers often ask small businesses for referrals. Share a Space.

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What’s Trending in Marketing For November 2023

Stevens & Tate

Microsoft Advertising Shares Holiday Season Marketing Playbook Microsoft Advertising provides insights in its Festive Holiday Marketing Playbook to help businesses enhance holiday sales. The way that a person interacts with their phone is much different than how they interact with TV, magazine ads, or their computer.

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The Benefits of Inbound & Outbound Marketing

Stevens & Tate

It refers to the strategy in which you advertise directly to a broad audience instead of waiting to be found by them (TV commercials, radio ads, and magazine ads are all examples of outbound marketing). Many businesses tend to prefer one over the other. Learning use both effectively can be a valuable skill for your business.

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Top Content Marketing Ideas for Ecommerce Brands

Marketing Insider Group

In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and increase sales for your e-commerce business, you have to approach it differently than you have been these past few years. Harry’s Launched An Editorial Magazine.

eCommerce 246
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How to Leverage Experiential Marketing for Business Growth

PureB2B

Although traditional ads are failing to produce desired outcomes, marketers understand that marketing remains the foundation of any effective business strategy. They want to engage with the businesses they follow. It should provide value to both your customers and you as a business. They seek new thrills and experiences.