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Seven Ways to Increase Your Brand Influence

Webbiquity

say strengthening their brand is a top business objective. Use a comparison tool on their phone to find the lowest price. Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign.

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LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan

Customer Experience Matrix

The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. The Bizo purchase, priced at $175 million , makes perfect sense. But LinkedIn doesn''t need that data: it already has vastly better information in its own files.

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How To Choose The Right Business Lead Database For Your Business

SalesIntel

Any business’s continued success hinges on its sales pipeline’s growth. Determining your business’s ideal sales lead database becomes essential, as it directly influences the relevance and accuracy of the B2B data you obtain. How to Invest in the Right Business Lead Database 1.

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Why personalization in B2B e-commerce works and how your business can benefit

Sana Commerce

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. B2B buyers have a longer, more complex buying cycle and make decisions based on what’s best for their business. Sana Commerce respects and protects your privacy.

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Growing your business through email marketing

Excelsior Research

Growing your business through email marketing. Email marketing is an evergreen digital marketing tool that helps you generate more leads, prospects profits from your business and much more. We have a strong team of experts in email marketing services, let us help you upgrade your business a level higher. May 26, 2021.

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Everything Marketers Need to Know About Consumer Protection & Consumer Rights

Martech Advisor

Marketers should know the following eight rights consumers have under GDPR: Right to Information: It provides the data subject the choice to know how a business is collecting and using their personal information and the purpose behind it. The business should also be collecting and managing data of 50,000+ Californian customers.

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Why Settle for Less? Choose DealSignal Over Zoominfo and Apollo

DealSignal

In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call. Here’s the deal: while ZoomInfo and Apollo have some good points, they also have a few misses, especially in key areas that really matter for businesses. That’s where DealSignal comes in.