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5 Questions to Ask AI to Help Develop Marketing Personas

Marketing Insider Group

With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. In order to use AI effectively, you need to ask specific questions that address your needs. In this case, we’ll be acting as a niche business that creates furniture out of recycled materials.

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10 Questions to Help Widen Your View to Overcome a Potential Customer-Centric Blind Spot

Vision Edge Marketing

In business, being in the driver’s seat determines whether your company is product-, sales-, market-, or customer-centric. A study by IBM’s Institute for Business Value found that 72% of top performing companies embrace customer-centricity. Installing mirrors with larger fields-of-view also help. You’re in the driver’s seat.

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Spreading the Word About Your New Business

Webbiquity

When you’re starting out with a new business, one of the first and most important things you to do is promotion. The more you do this, and the more effectively you do it, the more successful your business launch will be. Develop your ideal customer profile or B2B buyer persona to help you develop the right message.

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Here’s how digital marketing services can boost your business, and which ones you need to make the biggest impact with only a small chunk of your marketing budget.

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Put Your Data to Work: The Complete Playbook

They rely on data to power products, business insights, and marketing strategy. From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more.

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Can Small Businesses (Really) Use AI for Marketing?

Marketing Insider Group

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

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25 Executive Interview Questions to Help Find the Right Fit

Hubspot

Great execs help steer the ship with sustainable strategies, while those that aren’t the ideal fit create more stress than success. As a result, the right executive interview questions are critical. The questions let teams understand how executives think, where they take action, and what they see as their role within the company.

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Preparing for SaaS Funding: Evaluating your Funding Options

Speaker: Jon Steinberg, Co-founder of Mountside Ventures, and Clayton Whitfield, Co-Founder and SVP of Revenue Programs at SaaSOptics

Whether you fall into the category of “non-VC compatible,” or just prefer a more non-dilutive option, understanding what alternatives there are and how to evaluate them based on your business and operational goals will pave the way to a successful financing outcome that’ll help scale your business.

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

Every business asks the same question: How can we increase revenue? As a sales manager, you’re tasked with not only answering this question, but directing your sales team to achieve goals and deliver results. Define key performance indicators that relate to business objectives. Master 1:1 sales meetings.