Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. Let me share a few specific details, so you can get your company or your clients more business online. Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts.

PR 149

PR Google Press Public Relations 149

Marketing Insider Group

NOVEMBER 8, 2021

Tools like Semrush and Alexa provide marketers with keyword research to help them understand the different variations of people searching in Google and monthly volume numbers. An additional technique with search volume is ongoing optimization of your current search visibility using Google Search Console.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Webbiquity

AUGUST 1, 2023

These directories are generally best for new business websites. Fresh Content Google loves fresh content. Participation in and promotion of live and online events provides several benefits, from the direct benefit of generating new contacts to social media engagement to SEO-helpful backlinks from event websites.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Onalytica B2B

JULY 8, 2015

Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. At Onalytica we have been looking closely at the transformation of PR as we know it. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners). The game has changed.

PR 100

PR PageRank Brand Identity Branding 100

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Your #contentmarketing dies a little each time you only use PR-centered metrics, says @AnnGynn.

PR 105

PR Content Marketing Personalization Marketing Analytics Tools 105

Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. 7 Business Writing Sins PR Pros Commit Regularly.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” And is there anything I need to be doing?”

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

KoMarketing Associates

JUNE 2, 2014

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases.

Link Building 120

Link Building PR SEO Ad Building 120

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Let ’em know you mean business. Payola, baby! Like this post?

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Sprout Social

NOVEMBER 3, 2022

Social media can optimize every aspect of your business. Social media holds the answers to some of your most pressing business questions. Social media holds the answers to some of your most pressing business questions. People turn to social media to express their opinions, and that information is invaluable for your business.

Social Marketing 112

Social Marketing Work Management Business Marketing Management 112

Biznology

APRIL 3, 2018

I f you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Big business has adopted many of the tools of the digital age, but it hasn’t gone native — because it doesn’t need to. Big money doesn’t need digital to do big business.

Business 197

Business Enterprise Management Blogger Class 197

Hubspot

MAY 11, 2018

On the promotional side of PR, professionals help businesses or individuals develop a positive reputation with the public through various unpaid or earned forms of communication, like placements in traditional media, social media, and blogs. Here are some roles you can pursue on the promotional side of PR: Content Creation.

Public Relations 74

Public Relations PR Press Conference 74

Sprout Social

OCTOBER 19, 2023

When done right, monitoring can uncover low-hanging ways to improve your overall business. Linking it all together with a reputation monitoring tool Realistically, businesses can’t track each and every digital conversation manually. For example, a sudden flood of negative reviews could be a sign of a total social media PR crisis.

Marketing AI 96

Marketing AI Work Management Marketing Management Business 96

Convince & Convert

OCTOBER 29, 2014

Google Trends can help answer those questions. Google Trends will tell you what gets searched the most and whether it’s growing, flatlined, or declining. Find out what’s trending relative to your business. Type them into the Google Trends search bar. What related terms are trending? Are there outdated cowbells?

Trends 150

Trends Google Advertising Agencies Paid Search Agency 150

Sword and the Script | B2B

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. Sword and the Script Media can help with B2B marketing, PR and social media. Comment: There are certain skills businesses need to have in-house. >>> Need an extra pair of hands? >>> Need an extra pair of hands?

Marketing Automation Services 77

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 77

Marketing Insider Group

FEBRUARY 11, 2021

Luckily, a few stand out from the rest and can be put to immediate use to grow your business. Search engine optimization, or SEO for short, refers to how well your website and its pages rank in web searches made over search engines such as Google, Bing, and Yahoo. The events of 2020 shook up the business world in more ways than one.

Marketing AI 363

Marketing AI Trends Paid Search Agency Transparency 363

Brandpoint

NOVEMBER 2, 2022

You can’t click on a link, open an email or turn on your iPad without knowing the world is in turmoil, and the PR industry is evolving to reflect this. Business news is beating out traditional branding information in what’s important to a company’s stakeholders. What was important to the consumer became important to the brand.

Brand Identity 62

Brand Identity Branding Media Business 62

Outgrow

DECEMBER 20, 2022

Obtaining the right media coverage to help boost your small business. PR credibility vs social media credibility. About our guest: Mickie Kennedy founded eReleases more than 22 years ago after understanding the dire need for small businesses to have access to the media and a national newswire – all with a personal touch.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Martech

DECEMBER 19, 2023

That said, Apple and Google have both ended the practice of listening to recordings made by these devices. It is difficult to imagine a scenario where this doesn’t become a PR disaster. Business email address Subscribe Processing. ” Why we care. However, it hasn’t stopped most people (98% of U.S. Get MarTech!

Paid Search Agency 111

Paid Search Agency Advertising Agencies Conversion Ads 111

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160

PR Social Media Paid Content Media 160

Moz

JULY 26, 2020

There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with Porch.com. But there are certainly short-term wins you can celebrate and report on, and that can have an impact on your business.

PR 71

PR Content Marketing Case Studies Content 71

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same. Small Business…Big Coverage!

PR 100

PR Blogger Tips Best Practices 100

Webbiquity

JULY 21, 2020

PaveAI allows agencies, ecommerce vendors, and businesses of all sizes to focus their content marketing efforts more effectively by using AI to identify correlations in Google Analytics data which would extremely hard to spot manually. Jimdo is a super-easy website building platform for small businesses.

Marketing AI 345

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 345

Buzz Marketing for Technology

SEPTEMBER 15, 2010

This is really doing the PR industry a disservice. PR becomes this amorphous blob that can move into many adjacent markets. Obviously PR firms could add “digital media” as a compliment to “traditional media” but upper management doesn’t care about digital media. Add this to Google Bookmarks. Post on Google Buzz.

PR 100

PR Conversion Ning Digg 100

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Webbiquity

NOVEMBER 15, 2022

Gaining a deeper understanding of analytics platforms (such as Google Analytics) and the metrics behind all your social media accounts enables to more accurately measure the effectiveness of your marketing strategies and retarget your focus on certain platforms.

Social Media 306

Social Media Work Management Marketing Management Media 306

nDash

NOVEMBER 30, 2020

All too often brands think that a business writer is the “jack of all trades” writer. Business writers are incredible at taking on your company’s voice – whether that is for the consumer, executive office, or your internal staff. Save yourself some time and scroll through our list of top business writers below.

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

Hubspot

JUNE 7, 2018

Fortunately, Google Sheets offers 26 pre-built templates, allowing you to create reports and analyze data in spreadsheets faster and more effectively. To find these templates in your Google Sheets, go to your email and click Sheets in the drop-down menu. Google Sheets Templates for Finances. Annual Business Budget.

Template 98

Template Google Best Practices Marketing Analytics Tools 98

Hubspot

MARCH 10, 2020

As a lifelong sedentary person, I realized that I didn't know how to start, so I went to the almighty Google machine. When searching for a local business, this approach and process isn't unique. When searching for a local business, this approach and process isn't unique. If so, don't forget to have a local PR strategy.

Promotion 95

Promotion Business Loyalty Hubspot 95

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. Public relations through a new lens.

Public Relations 107

Public Relations Stats Work Management PR 107

Top Rank Marketing

NOVEMBER 10, 2023

Rival IQ Google Ads Editor version 2.5 rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced.

Advertising Benchmark 104

Advertising Benchmark Marketing Report B2B Marketing Linkedin 104

Martech

FEBRUARY 22, 2024

I am happy to announce that ChatGPT and Google took big steps towards meeting my needs this week. Using a business URL, it can generate a month’s worth of editable branded video content using Getty Images and iStock images. The company also launched prlinkr.com which creates PR SEO backlinks strategies. Get MarTech!

Marketing AI 87

Marketing AI Marketing Automation Services Word of Mouth CPA 87

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage.

Tools 93

Tools Work Management Marketing Management Business 93

Walker Sands

SEPTEMBER 16, 2022

This week, we were honored to have our work recognized at the PRSA Puget Sound Summit Awards , where our Seattle team took home two wins for our PR programs with LevelTen Energy and Visier. Here’s a recap of the award-winning work: S hining a Spotlight on Big Tech’s Investment in Renewable Energy With Expert PR.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Sharpspring

JANUARY 19, 2022

Google started with an innovative algorithm that used “links” as “votes,” the more backlinks a page had, the more people voted for it. Google engineers were inspired by the system scientists were using to rank scientific papers: The more other scientists were referencing that paper, the more weight it had.

Ad Building 109

Ad Building Link Building Guidelines Blogger 109

Contify

NOVEMBER 18, 2018

A Google alert is simple to set up — just search a keyword, click on ‘create alert’ and — voila — we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. Strangely, information missing in alerts can, sometimes, be found in simple Google search.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

Contently

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194