Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Optinmonster

MARCH 11, 2024

Gamification Marketing Examples Gamification Marketing With OptinMonster What Is Gamification in Marketing? It’s actually one of the most effective ways to growth hack your eCommerce business. For starters, most examples of gamification in business are interactive. Here are some notable examples: 1.

Examples 99

Examples Planning Paid Search Agency Interactive Marketing 99

Hubspot

APRIL 8, 2021

An annual report offers a comprehensive overview of your business’s yearly operations. As the content in these reports is heavy-hitting, it’s essential to present it in a way that helps your audience understand and visualize your successes. What is an annual report? Annual Report Design Template.

Template 76

Template Design Examples Display 76

KoMarketing Associates

JULY 2, 2020

72% of B2B content marketers use social media advertising or promoted posts according to the 2020 CMI / Marketing Profs B2B Content Marketing Benchmarks report. The CMI / Marketing Profs report found that 76% of B2B marketers do advertising on LinkedIn. But the two reports vary significantly when it comes to LinkedIn ads.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Martech

APRIL 8, 2024

Answer: As a marketing expert, I can provide you with some interview questions that can help assess a candidate’s skills and experience in business analysis and analytics. Here are a few examples: 1. Can you describe a project where you used data analysis to identify opportunities for business process improvement?

Business 102

Business Best Practices Marketing AI Forecasting 102

Oktopost

MARCH 26, 2024

In fact, research shows that 78% of businesses that use social selling outperform those that don’t. What is an Influenced Opportunity Report? An Influenced Opportunity Report is a crucial tool for B2B organizations seeking to understand the tangible impact of their social media efforts on their sales pipeline.

Social Media 62

Social Media B2B Sales Social Networks Forecasting 62

Webbiquity

MARCH 8, 2022

Five little-used digital marketing techniques for your business. An example is this study on headlines from Buzzsumo that shows relevant data after analyzing 100 million headlines. When you create studies and reports that interest people, it saves your marketing team time as they need to do very little outreach. Use quizzes.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Sprout Social

OCTOBER 10, 2023

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. What is an influencer marketing campaign?

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Sprout Social

JANUARY 23, 2024

Welcome to the first edition of the Post Performance Report (PPR). We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. Be a social media innovator in 2024 That wraps up our first installment of the Post Performance Report franchise.

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Buffer

NOVEMBER 1, 2022

Starting and running your own business can be incredibly stressful. One survey of small business owners from Capital One found that 42 percent of them are currently experiencing burnout or have experienced it within the past month. This is why having a good support system is invaluable for entrepreneurs. Yes, it does get stressful.

Small Business Marketing 82

Small Business Marketing Business Peer-to-peer Examples 82

Martech

SEPTEMBER 13, 2023

However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. As a result, marketing built around inclusivity and a brand’s ESG accomplishments can be a differentiator this year, according to the report. Get MarTech! In your inbox.

Gartner 122

Gartner Marketing Report Planning Paid Search Agency 122

Salesforce Marketing Cloud

FEBRUARY 16, 2024

About 69% of sales professionals say selling is more difficult now than in previous years, according to Salesforce’s State of Sales report. For example, let’s say your leading rep’s base salary is $100,000. Consequently, businesses must understand the power commissions have on their workforce.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 179

Social Networks Business Work Management Social Media 179

Litmus

OCTOBER 4, 2023

To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons.

Template 100

Template Budget Programs Click Rate Lead Scoring 100

SocialPilot

JANUARY 21, 2024

Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. The ‘Share A Coke’ campaign is a great example of the best call-to-action tips. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

Vision Edge Marketing

APRIL 4, 2019

We suspect your CEO, CFO, COO, or president has a cadence for each function to report on performance. If this is the case, as the Marketing leader you provide some type of report to help your leadership team understand the value of Marketing. These reports only answer the questions “Was there activity?

Marketing Report 185

Marketing Report Lead Scoring Lead Ranking Marketing Qualified Leads 185

Seismic

APRIL 16, 2024

In the Generation Enablement Report: The Rise of Enablement’s Influence , you’ll find research on everything from the outcomes for users and non-users, to adoption challenges, and more. If you’re ready to dive into the full report, you can download it here. Another 93% say it makes them more productive. Yinyin Liu, Ph.D,

Marketing AI 52

Marketing AI Marketing Analytics Tools Generation Peer-to-peer 52

Sprout Social

MARCH 5, 2024

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. It’s A/B testing, reporting, interacting with audience members and more.”

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

Walker Sands

OCTOBER 25, 2023

Understanding how to effectively communicate with reporters is key when securing coverage for clients, especially in technology, healthcare, supply chain, and other highly technical B2B industries. Lindsey joined CIO Dive as an associate editor and was recently promoted to reporter. How do you prefer being pitched? What do you prefer?

PR 98

PR Media Case Studies Vendors 98

Spiralytics

FEBRUARY 7, 2024

This comprehensive guide will help you understand the power of social media automation for your business. We’ll delve into its intricacies, explore its benefits, and show some examples of how you can make use of this innovation. Sounds like a marketer’s dream, right? Forget the last-minute scramble!

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

MARCH 29, 2024

By shifting from an output-based approach to marketing to an outcome-based approach, Colt Technology Services realized up to 500% improvements in some of its most critical business measurements. His job is to deliver competitive advantage, measured in business outcomes and value delivery. Stop doing agile for agile’s sake.

Planning 121

Planning Business Work Management Word of Mouth 121

Rev

APRIL 12, 2023

It produces impressive results, making it a firm favorite strategy among leading companies, business startups and marketers. We’ve put together some of the best ABM examples that drove incredible results. More than 1 in 5 even reported strong returns. First, let’s dive into what account based marketing is.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Salesforce Marketing Cloud

JANUARY 3, 2024

What are some sales pitch examples based on different scenarios? For example, if you pitch someone in person at a trade show, you might follow up with a phone call, then an email, and so forth until you reach a close. Support your pitch with examples of success supported by visualizations. Why are sales pitches important?

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. 44% of businesses have leveraged AI for content production. 44% of businesses have leveraged AI for content production. Content must demonstrate experience.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less.

Enterprise Management 66

Enterprise Management Brand Identity Branding Work Management 66

Walker Sands

APRIL 10, 2024

Recently, I moderated a virtual panel with national reporters from leading outlets including Barron’s, Axios, The Wall Street Journal and CNBC. The panel covered topics ranging from how the participating reporters find their stories and how they like to communicate with PR professionals to changes they’ve seen in journalism recently.

PR 52

PR Media Ad Building Word of Mouth 52

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Salesforce Marketing Cloud

NOVEMBER 28, 2023

Common sales compensation plan terms Types of sales compensation plans 6 steps to build an effective sales compensation plan 4 sales compensation plan examples to get you started Tee up reps for success Use Sales Programs to pair the right compensation with outcome-based training in the flow of work so reps can deliver results quickly.

Planning 64

Planning Examples High Quality Lead Sales Qualified Leads 64

Oktopost

NOVEMBER 9, 2023

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. billion spent in the previous year.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Rev

AUGUST 2, 2023

Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started! For example, let’s go back to the example of selling a marketing software. What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Seismic

NOVEMBER 2, 2023

The State of AI in Enablement: 2023 Report found that respondents are embracing the infusion of AI into their existing enablement tools and programs. Among the organizations that have implemented AI into their enablement processes, a whopping 88% report a significant increase in customer satisfaction.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Get ready, world: AI assistants may become your new business BFF. Get the intel A report by the Oliver Wyman Forum found 55% of global workers are already using generative AI at least once a week, but the expected productivity gains have been lacking. These timesavers demonstrate the power of an AI assistant, or copilot.

Marketing AI 89

Marketing AI Business Enterprise Management Work Management 89

Martech

MAY 6, 2022

That’s where effective reporting comes into play. Six ways email reporting builds your email program. Although it’s a key component of successful email marketing , email reporting can be a major challenge for many email teams. As I noted, email reporting is often something that marketers leave to the last minute.

Budget Programs 103

Budget Programs Work Management Marketing Management Planning 103

SmartBug Media

NOVEMBER 3, 2023

In the fast-paced world of business, data-driven decision-making is crucial. Closed-loop reporting, a strategic approach that integrates marketing and sales efforts, can provide valuable insights for growth. Reporting and visualization: Custom reports and ROI visualization allow for data-driven decision-making.

Hubspot 59

Hubspot Sales Qualified Leads Marketing Attribution Marketing Automation Services 59

Salesforce Marketing Cloud

MARCH 4, 2023

Data dashboards , standard with Sales Cloud, provide minute-to-minute visibility of your business as things change. Below are seven examples of Salesforce dashboards you can reference to help you hit or exceed your revenue targets. They allow you to identify actions to take before it’s too late.

Examples 98

Examples Forecasting Eye-Tracking Sales Cycle 98