Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. That’s a lot of business to leave sitting on the table.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Martech

FEBRUARY 1, 2024

Here’s a simple rule for marketers to improve their presentations: Don’t tell jokes. Read on and I’ll explain why and give some other tips for better presentations. Dig deeper: 3 tips to improve your conference presentations Presence is how you get and keep the audience’s attention. Business email address Subscribe Processing.

Tips 107

Tips Conference Act-On Rules 107

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Onalytica B2B

NOVEMBER 22, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. Why re-invent the wheel when you can integrate influencers into existing stuff that’s already going on across the business?

Planning 266

Planning Tips Top of Funnel Work Management 266

Salesforce Marketing Cloud

JUNE 21, 2022

Events have the power to generate a lasting impact on your audience that extends well beyond the live experience. At Salesforce, events help us build our customer base and accelerate business. When a prospect from a sales opportunity attends an event, that deal is about five times more likely to close.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

Webbiquity

APRIL 18, 2019

Organizers need to pay attention to an incredible number and range of details encompassing everything from pre-event promotion and the registration process to the venue, welcoming guests, the weather forecast, WiFi, the menu, logistics, sponsors and partners, sound and light systems , session content and speakers, data collection, and security.

Advertising Agencies 171

Advertising Agencies Tips Paid Search Agency Enterprise Management 171

The Point

MARCH 22, 2024

Here a few simple tips for helping your Webinar email stand out in the inbox: 1. Avoid the trap of opening the email with a statement of the problem your Webinar is going to show people how to solve, or the business condition that underlies the topic. Instead, tell recipients what they’ll learn or gain from attending the event.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Scoop.it

SEPTEMBER 2, 2021

Now, face-to-face interaction has been reduced to occasional marketing conferences or networking events. Marketers are no longer required to knock on the doors to make people aware of their products. So, here are some expert tips to keep your audience excited to hear more from you. . take their business to a new level.

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. This was made super easy with Vision6’s direct integrations with Google Ads and Facebook Business integrations. Tip #1: Make sure you have your survey ready to send to all attendees.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

markempa

JULY 8, 2013

Articles on how queues affect customers and the retailer’s business, and how retailers can manage them. Related Resources: Trade Show Marketing: Tips for increasing prospect engagement. Trade Show Follow-Up: 5 tips to optimize response. Event Marketing branding event marketing sponsorships trade show'

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Martech

DECEMBER 6, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and who would make predictions? The prediction business is not a good one to be in right now. We have always done it this way’ kills marketing.”

Business 85

Business Forecasting Internet Marketing Planning 85

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. Get in touch with them, tell them about your event, provide email copy, and make it easy for them to promote on your behalf.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Brandpoint

AUGUST 21, 2023

Our recent State of Digital Marketing for the Manufacturing Industry Research Report found a staggering 59% of respondents plan to increase their budget for social media marketing in the coming year. General Electric (GE) actively engages in event marketing and collaborates with influencers to amplify its brand presence.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Attendify

JANUARY 22, 2020

That’s because when you get right down to it, Disney is not really in the business of selling rides, fireworks shows, parades and food. They’re in business of monetizing long-lasting, memorable experiences. The takeaway for event marketers? What can event marketers learn from Disney’s example?

Event Marketing 59

Event Marketing Planning Class Training 59

Strategic-IC

MARCH 18, 2020

With in-person events cancelled, and business and social lives being impacted in unimaginable ways, here are 10 things you can do now, to reinvest resources and adapt to a 'new normal'. As B2B Marketers we are all coming to terms with this new reality and questioning what it means for us and our businesses. Related: 7.

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

Brandpoint

JULY 26, 2019

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Here are some of the things you should start talking through at least a month before the event. Think of your long- and short-term business goals.

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Webbiquity

JULY 27, 2018

Some companies rely on trade shows for new business or to expand their client base, while other use the shows to launch a new product. Here are some tips and tricks on how to make your booth stand out and make a fantastic first impression. Consult a Full Service Exhibit Marketing Agency. Guest post by Tifany Scifo.

Trade Show 113

Trade Show Tips Ad Building Work Management 113

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Don’t feel that you have to stick strictly to business topics.

Best Practices 265

Best Practices Content Social Media Planning 265

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. Create a Content Marketing Funnel. Many small businesses rely on paid media to attract new customers. Create In-Person Events.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Navigate the Channel

AUGUST 10, 2017

As an added bonus, it offers a convenient platform for repurposing your content and leveraging your trade show investment long after the event wraps up. During set-up and while the event is taking place, engage employees and booth visitors with photos and video—and then use your hashtags to get your content where you want it via live tweets.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Heinz Marketing

DECEMBER 5, 2020

Thanks for the tips, Erica Schultz. Three Event-Marketing Trends to Drive Business and Keep Attendees Safe in a COVID Era. A look at some trends from the COVID era that may influence our post-COVID marketing events in the future. 6 Ways to Support Black-Owned Businesses During the Holidays.

Planning 106

Planning B2B B2B Sales Work Management 106

Marketing Insider Group

NOVEMBER 17, 2021

A dynamic digital content strategy is essential to helping your business stand out and attract an audience. However, as event technology and online marketing practices have evolved, the bar for creating a successful, memorable virtual event has only risen. Conversion. Create a streamlined registration process.

Organization 240

Organization Marketing Management Planning Click Rate 240

The Point

AUGUST 23, 2016

And so whereas some of the same techniques that contribute to a successful Webinar invitation , for example, can also apply to an in-person event, seminars and roadshows typically require a much more convincing sell. With that in mind, here are 5 tips to keep in mind when driving attendance to field events: 1. Be specific.

Peer-to-peer 60

Peer-to-peer Tips Webinar Metrics Account Based Marketing 60

Outgrow

MARCH 18, 2020

Top 5 Mailchimp Integration To Grow Your Business. I think all marketers agree on one thing. In fact, the same could be said about marketing tools and their integrations. The marketing features of Lightspeed helps marketing teams make their online businesses searchable. Collaborations are the key to success.

Budget Programs 59

Budget Programs Work Management Marketing Management Business 59

ClearVoice

NOVEMBER 7, 2022

If you’re an enterprise marketing professional, listening to marketing podcasts with new, out-of-the-box marketing strategies can take your business to the next level. Other podcasts are designed for struggling mid-market enterprises—walking listeners through every challenge and growth pain. Google Podcasts.

Enterprise Management 105

Enterprise Management Planning RSS Work Management 105

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Webbiquity

APRIL 4, 2019

Today, B2B marketers have the means to become publishers, cultivating their own audiences using an array of technologies, like AI and voice response, that enable businesses to connect even more personally with their customers. Here are some tips to harness that power like a publisher: Establish a position, a style and a voice.

Paid Content 263

Paid Content Advertising Agencies B2B Marketing Marketing AI 263

Marketing Insider Group

APRIL 28, 2021

Providing new information, helpful tips, and instructional material also does something else. If someone has questions about your business or the content itself, they need to be able to contact you through the method most convenient to them. Get started today –and generate more traffic and leads for your business.

SEO 301

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 301

SocialPilot

JANUARY 26, 2024

Modify the prompts according to you, and add your own guidelines to make sure the social media posts created align with your business. ” “Generate blog post ideas that cater to local SEO for [Geographic Location], focusing on local events, news, or location-specific advice relevant to [Business Type/Service].”

Examples 78

Examples ROI Planning Work Management 78

GreenRope

APRIL 29, 2021

Post-Event Follow Up: Tips for Nurturing Your Virtual Event Leads. With the rise of virtual events, it’s even more important to set up an effective post-event lead nurturing strategy to make the most of your attendance. Segment attendees to share timely and relevant post-event marketing content.

Marketing Automation Services 52

Marketing Automation Services Lead Scoring Lead Ranking Work Management 52

Strategic-IC

FEBRUARY 20, 2024

A dedicated ABMer, Katrine shared a lot of advice that also applies to businesses across very different sectors. Evaluate your current client base Three years ago when Katrine started at Pixelz, the plan was to go for growth – and that meant taking a deep dive into where the business was, in terms of clients.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Vidyard

MARCH 31, 2020

Among video’s many benefits for business is the power to capture and hold attention, influence buying decisions, drive organic traffic, increase conversions, and grow revenue. One of the best parts is that there’s no one right way to use video messaging—it can, and should, be used across your business to collaborate, connect, and convert.

Creativity 65

Creativity Video Marketing Business Paid Search Agency 65

Heinz Marketing

SEPTEMBER 26, 2020

Great tips, Kiara Williams. How to Use Video in Every Stage of Your Event Marketing. Some helpful advice for using video during every phase of event marketing to deliver results. Some helpful advice for using video during every phase of event marketing to deliver results. What 95% Of Meetings Miss.

Acquisitions 103

Acquisitions B2B B2B Sales Lead Ranking 103

Valasys

MARCH 26, 2020

One of the foremost concerns of B2B marketers is improving the web discoverability of their websites to help them achieve the desired bottom-line business goals. The following tactics can help marketers fight back against the negative SEO tactics put to play: 1. So far, so good. Creating Canonical burn pages.

SEO 59

SEO Tips Lead Scoring Lead Ranking 59

Brandpoint

NOVEMBER 15, 2021

In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events.

Trends 157

Trends Planning Work Management Contingency Planning 157

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. But before you go fishing, you’re going to need to do some pre-event work to make sure your time is well spent. Target them!

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191