Business Event Marketing Marketo Trade Show 
Webbiquity
AUGUST 18, 2020
All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Total reviews: 339.
Adobe Experience Cloud Blog
AUGUST 15, 2011
by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. For many businesses, trade show participation is a great way to generate new pipeline, build prospect relationships and create brand awareness. Here are 7 common trade show pitfalls to avoid.
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ClickZ
AUGUST 20, 2019
Meeting automation platform SummitSync has announced a partnership with Conversica, a leading developer of conversational AI assistants for businesses. Martech for events. Marketing teams are focused on proving that a given event adds value. Match for event marketing. Torres explained.
Webbiquity
SEPTEMBER 29, 2020
Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded. 2) Business and lead generation.
DiscoverOrg
MARCH 25, 2019
This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. Direct mail is a key part of a multi-touch marketing campaign.
Adobe Experience Cloud Blog
AUGUST 30, 2016
Author: Rick Siegfried Aren’t trade shows so much fun? The point is, live, in-person trade shows have their pros and cons. Wouldn’t it be nice if there was a way to get all of the perks of a live event, without all of the investment? Unfortunately, this all comes at cost–both in time and money. Well, there is!
Heinz Marketing
APRIL 24, 2020
If you allow the lead source field to be an open text field, you’ll be wading through values like this: Tradeshow event. Trade show. You can always add to the list later if there is a real ongoing business case for adding a new value. Say you had a whitepaper called “How to get the most from Event Marketing”.
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