DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. Direct mail is a key part of a multi-touch marketing campaign.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Contently

AUGUST 15, 2017

In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. It makes sense that there is still plenty of confidence in event marketing. It’s not uncommon for event marketers to be siloed from the rest of the marketing department.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. Throw even better events. For many event marketers, data syncing means manually importing valuable information into their preferred CRM, which leaves a lot of room for errors.

Budget Programs 133

Budget Programs Work Management Paid Search Agency Top of Funnel 133

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded. 2) Business and lead generation.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Vidyard

OCTOBER 3, 2018

It gives you the power to put your videos in all the right places and quickly create channels for events, departments, or products. What are the benefits of using a video library for business? The average B2B business has published 377 videos and plans to double that in the next 12 months.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

OCTOBER 3, 2018

It gives you the power to put your videos in all the right places and quickly create channels for events, departments, or products. Video in Business Benchmark Report Know where you stand, so you can stand out. Get the Report What Are the Benefits of Using a Video Library for Business?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. It means defining who you are—your mission and values—and then creating business and operational models that deliver on those goals.

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 30, 2016

Wouldn’t it be nice if there was a way to get all of the perks of a live event, without all of the investment? I’m obviously referring to Marketo’s annual virtual event, Marketing Nation Online. This year’s affair falls on Wednesday, September 14, and is themed around tomorrow’s marketer. Well, there is!

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Marketo Trade Show 91

ClickZ

AUGUST 20, 2019

Meeting automation platform SummitSync has announced a partnership with Conversica, a leading developer of conversational AI assistants for businesses. Marketing teams are focused on proving that a given event adds value. Match for event marketing. Looking toward the future of martech for events.

Marketing Automation Services 74

Marketing Automation Services Automation Conversion Trade Show 74

Adobe Experience Cloud Blog

MAY 16, 2017

Here at Marketo, our field marketing is responsible for the creation and development of demand through a combination of business processes, integrated marketing campaigns, and sales tools/programs. If you’re doing marketing right, then you’re tracking the performance of your programs. Ignoring Your Data.

Multi-Touch Attribution 120

Multi-Touch Attribution Advertising Agencies Marketo Thought Leadership 120

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Why Event Video? The answer is video.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Hubspot

DECEMBER 18, 2019

Because video is an extremely popular medium in marketing, (in fact, 83% of marketers feel its importance is only growing) including it in your email marketing can engage your subscribers and increase your conversions. Additionally, did you know that over 80% of businesses use video in their marketing efforts?

Email Marketing 101

Email Marketing Video Marketing Effectiveness CTR 101

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Heinz Marketing

APRIL 24, 2020

You can always add to the list later if there is a real ongoing business case for adding a new value. Say you had a whitepaper called “How to get the most from Event Marketing”. Lead Source Details: [Format abbreviation] – [Description], when filled out, becomes “WP – How to get the Most from Event Marketing”.

Lead Ranking 94

Lead Ranking Lead Scoring Sales Qualified Leads Leads 94

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. Throw even better events. For many event marketers, data syncing means manually importing valuable information into their preferred CRM, which leaves a lot of room for errors.

Budget Programs 51

Budget Programs Work Management Paid Search Agency Top of Funnel 51

Adobe Experience Cloud Blog

OCTOBER 13, 2014

Another area that complements and amplifies your digital and automated approach is event marketing. So, consider complementing your digital strategies with event marketing — and one very cool idea is the concept of a hosting a lounge. Incorporate partners : Tradeshows are a busy time for a corporate events team.

B2B Thought Leadership 48

B2B Thought Leadership Buzz Marketo Conference 48

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. GetResponse: World’s Easiest Email Marketing. Marketo: What is Marketo?

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

The Point

MARCH 25, 2016

Let’s face it: most business inboxes get flooded every day with Webinar invitations. If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. Sell the event, not the product. Yes, the day of the event.)

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

Adobe Experience Cloud Blog

NOVEMBER 30, 2017

Hosting events is like growing a small business. You start with a shoestring staff and limited tools, but as your event gets bigger, so do your needs. To make matters worse, events face market competition just like any other business. Automate to Make Your Event Great. Web Scheduling.

Automation 134

Automation Budget Programs Work Management Marketing Management 134

TrustRadius Marketing

OCTOBER 1, 2018

Some of the best blogs out there can help you grow your business exponentially. The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. One of the ways this hub provides B2B marketers with helpful resources is through its blog. B2B Software Blogs. Wordstream. InsightSquared.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Adobe Experience Cloud Blog

JANUARY 16, 2014

Author: Aine Dundas Last month, we published a list of 2014′s Must-Attend Marketing Events in the United States. Now, in response to overwhelming demand, we’ve prepared a list of international marketing events. Regardless of where you live (or do business), these events are worth traveling for.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Marketo Mobile Advertising 48

Adobe Experience Cloud Blog

DECEMBER 18, 2013

As usual, there are hundreds of marketing events you could attend this year, so we’ve decided to help you narrow down the list. So get your marketing swag in check, double-check your business cards, and throw on your lanyard! These are our top marketing event picks for 2014: January. Event Marketing'

Planning 48

Planning B2B Thought Leadership Marketo Thought Leadership 48

Martech

JULY 28, 2021

Virtual event, courtesy of Panasonic. As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. And during the COVID-19, that includes virtual events. In search of BETAs.

Marketing & Strategy 112

Marketing & Strategy B2B B2B Thought Leadership Trade Show 112

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. It means defining who you are—your mission and values—and then creating business and operational models that deliver on those goals.

Paid Search Agency 48

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 28, 2014

Author: Phillip and Lizzy Marketo’s Marketers First Virtual Event is less than two weeks away, and we’ve been working around the clock to make this our most exciting, valuable, star-packed virtual event yet. Marketing to consumers? Are you a B2B marketer in the small-to-medium business space?

B2B Thought Leadership 48

B2B Thought Leadership Marketo Thought Leadership Paid Search Agency 48

Adobe Experience Cloud Blog

APRIL 24, 2015

Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right? They are what we at Marketo call ‘the big rocks’ When a company sponsors and/or exhibits at a larger show, they are doing so with the dual goals of brand visibility and acquiring high quality sales leads.

Conference 48

Conference Peer-to-peer Thought Leadership Marketo 48

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Why Event Video? The answer is video.

Event Marketing 65

Event Marketing Video Marketing Planning Thought Leadership 65

SpotMe Blog

JULY 27, 2021

Regardless, having a plan of action for what to do after the webinar or event is key, and according to Wistia ’s Solutions Associate, Lauren Babitz, that starts with knowing how to track your leads and success. “I I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Adobe Experience Cloud Blog

JUNE 19, 2013

Every time business travelers fly to a location where one of these top providers is located, they have a ready-made reference to help them find a good meal … and, if need be, a top-notch surgeon. This is an example of co-marketing on a small scale. This step is easy to overlook in the hustle and bustle of a busy day.

Advertising Agencies 48

Advertising Agencies B2B Thought Leadership Peer-to-peer Paid Search Agency 48

SpotMe Blog

JULY 21, 2022

However, untapped potential often lies in using your event platform to engage with your audience before the actual event. Set up virtual booths where they can interact or give them a chance to exchange virtual business cards so they can stay connected. .

Practices 52

Practices Enterprise Management Best Practices Webinar Metrics 52

Adobe Experience Cloud Blog

JUNE 26, 2015

Find out her career interests: Which type of marketing does she envision pursuing? Does she like engaging with customers, or does she prefer being tied to new business? Is she interested in running field events, or managing the company’s Twitter feed? Maybe she’ll even suggest a new event that brings in your next big $1M deal!

Work Management 48

Work Management Marketing Proposals Marketing Management Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 5, 2017

If you do reach a live person, you’ll have an opportunity to learn more about their interests and discuss with them how they can benefit from the event. Remember, your prospects are as busy as you are, so remind them about your seminar or to visit your booth a couple of days before the event. Add Some Marketing Magic.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Adobe Experience Cloud Blog

DECEMBER 26, 2012

This works great for a multi-day event, but also helps you create better follow-ups each and every time you do an event. At Marketo we A/B test numerous aspects of an email: Sender name: We will test whether we get a better open rate for emails being sent from Marketo Events vs. the name of someone on the sales team.

Trade Show 48

Trade Show Tips Marketo Deliverability 48

Adobe Experience Cloud Blog

FEBRUARY 27, 2015

Questions need to be specific, pointed, and grounded in the business reality,” explained Moody. The Year of Engagement and Empowerment: TFM&A 2015 Highlights was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing b2b Consumer' And who could argue with that?

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketing Proposals Storytelling 48

TrustRadius Marketing

OCTOBER 1, 2018

Some of the best blogs out there can help you grow your business exponentially. The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. One of the ways this hub provides B2B marketers with helpful resources is through its blog. B2B Software Blogs. Wordstream. InsightSquared.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Adobe Experience Cloud Blog

MARCH 31, 2014

a group of Marketo employees recently attended a delivery skills training session with the spectacular Rexi Media. As professional marketers ( not professional performers/actors/circus barkers) we needed a few pointers on our presentation skills. Event Marketing'

Eye-Tracking 48

Eye-Tracking Marketo Webinar Metrics Lock-In 48

Adobe Experience Cloud Blog

MAY 20, 2015

They can, however, turn their live interactions with a brand into promotional material for businesses. According to Event Marketing Institute’s EventTrack study, marketers increased spending on experiential marketing by 4.7% The use of celebrity in marketing is also highly effective.

Trends 48

Trends Thought Leadership Paid Search Agency Storytelling 48