Crimson Marketing

AUGUST 6, 2015

The book “Big Data-Driven Business” suggests that some 90% of marketers are paralyzed by the bewildering amount of choice within the marketing technology (martech) ecosystem, while the other 10% are “using technologies to create incredible changes to the trajectories of their businesses.”

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

Valasys

FEBRUARY 19, 2024

In this era of extreme development and growth, the business industry has transformed into a battleground. The digital market is one of the leading reasons for this revolution. Today’s digital world demands you to leverage the power of technology to stay ahead of the marketing curve.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

SendinBlue

AUGUST 24, 2020

Marketing automation platforms offer tools that help grow your business and improve customer experience. This list details some of the best marketing automation software around to help you decide which one is right for you. Let’s talk about marketing for a minute. This is where a marketing automation platform can help.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Hubspot: Getting to Know a Marketing Automation Favorite. Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Smarte

DECEMBER 9, 2021

Sales and marketing leaders usually leverage a trusted third-party source like SMARTe Data Platform to achieve their goals. With hundreds of tools available in the market today to gather customer data, you always have an abundance of data. Take your email marketing game to a whole new level. This is where data enrichment shines.

B2B 98

B2B API Eloqua B2B Sales 98

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. Research, guides, and marketing surveys help guide B2B marketers down the right path. Other times they reinforce the existing direction of marketing tactics and strategy. Optify’s 2013 B2B Marketing Benchmark Report. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Marketing Insider Group

JANUARY 5, 2012

It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. “ The Size of The Mobile Market “ - by iStrategy. “ The Noob Guide To Online Marketing ” – by Unbounce. 8 Great Marketing Infographics.

Eloqua 100

Eloqua Planning Storytelling Advertising Agencies 100

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Heinz Marketing

NOVEMBER 26, 2021

Marketing Consultant at Heinz Marketing. Need-to-Have Tools (and their Channels): CRM and Marketing Automation. Traditionally, [ABM] was used by large enterprises where the size of the deal justified the amount of energy focused on marketing to only one business or account. By Lauren (Dichter) Bensussen, Sr.

Account Based Marketing 113

Account Based Marketing ABM Sales Management Budget Programs 113

Customer Experience Matrix

FEBRUARY 5, 2015

I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. more micro-business vendors. All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM. VEST Report. social data.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

DealSignal

SEPTEMBER 5, 2023

However, DealSignal stands out as the preferred choice for sales and marketing professionals seeking extensive data coverage, unmatched accuracy, precise targeting filters, and strong integration capabilities. This broad reach covers all industries and market segments, offering a wide pool of leads.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

JUNE 9, 2009

But I expect the sales automation vendors to take the business for themselves. It does depend on marketing setting up the definitions, rather than letting sales people create their own. a “lead feed” feature that can send “interesting moment” alerts via RSS, SMS, email, iPhone and other mobile devices.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

JANUARY 20, 2016

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. The notifications can be loaded as lists into a marketing automation or CRM system, where they can trigger advertising, sales calls, or other actions. So, what distinguishes InsightBASE from other intent-based products?

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Marketing Insider Group

OCTOBER 11, 2011

Marketing has changed drastically since I started almost 18 years ago. And if you speak to senior marketers and advertising agency heads they will generally agree that finding and keeping talented marketers is one of their toughest challenges. Their mobile phones are an extension of their hands.

Eloqua 100

Eloqua Advertising Agencies Paid Search Agency Mobile Advertising 100

Markempa

SEPTEMBER 13, 2017

Learn how customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they're your best source of leads) Are you connecting with and empowering your customer advocates? One of them, before I started Eloqua in 2000, was as a research scientist. I got the idea while I was at Eloqua.

Eloqua 40

Eloqua Work Management Organization Marketing Management 40

Conversica

OCTOBER 9, 2018

Email marketing is a proven method to increase conversion rate, but it needs to be done deliberately to optimize its impact and cut through the noise that your audiences encounter as they seek solutions to address their business problems. Use the double opt-in feature on your email marketing software to avoid landing in spam folders.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

SmartBug Media

JANUARY 13, 2020

You’re on the hunt for a marketing automation tool? Not only have you made a fantastic decision for your business, but you’ve come to the right place for guidance through the process. You’ll want to know how else these marketing automation platforms can integrate with other areas of your business. Integration with a CRM?

Marketing Automation Services 93

Marketing Automation Services Marketing Automation Marketing Management Automation 93

Ledger Bennett

MARCH 12, 2020

Covering the entire buyer journey, from awareness to conversion, events not only create the opportunity for sales to run meetings back to back in one venue and generate marketing qualified leads, but they give subject matter experts a fantastic platform to showcase their knowledge and insight. Run a live event online. – YouTube.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Outbrain

SEPTEMBER 4, 2019

Why should marketing be any different? What are marketing automation platforms? Marketing automation platforms are software designed to automate a wide range of repetitive, ongoing marketing tasks. What is marketing automation primarily used for? What are the benefits of marketing automation?

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Heinz Marketing

MARCH 29, 2018

By Matt Heinz, President of Heinz Marketing. Weekly we are pleased to feature top B2B business leaders who reveal in their own words how they “do it”, how they work. She also actively invests time in mentoring the next generation of marketing leaders around her. You might be surprised by their answers.

Work Management 84

Work Management Enterprise Management Marketing Management Paid Search Agency 84

Convince & Convert

JANUARY 21, 2016

After hearing Chris and Randy interviewing the top content marketers in the industry each week, it’s time to turn the microphone back on them and hear their own thoughts on a multitude of content marketing topics. Much of the episode centers around the big picture effect of content marketing, which is experience.

Content 86

Content Eloqua Mobile Marketing Twitter 86

KoMarketing Associates

NOVEMBER 13, 2013

What’s your biggest challenge as a B2B marketer? According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. As a B2B marketer myself, I can relate to these challenges. Think about it this way: Call tracking tells marketers what happened before the calls (i.e.

B2B 120

B2B Landing Pages Leads Lead 120

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Make Mobile Your Top Channel Strategy. eBay is betting its entire future on mobile, and it’s winning.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

The Point

JANUARY 13, 2015

No matter what your marketing resolutions this year – more content, better creative, etc. – Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. no improvement matters if you can’t measure it.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), Hello, all, and here’s to a promising 2017! As most of you know, I had a big change in 2016. Real-time content/offer management.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Vidyard

DECEMBER 16, 2013

Whether you’ve got a few videos or you’re a seasoned video marketing pro, it’s always good to get a sense of how top brands are connecting their content to ROI. The future of Video Marketing for inContact In 2014 inContact is ready to start taking full advantage of the robust reporting Vidyard has to offer.

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

Biznology

JUNE 17, 2013

” Michael Eisner, in 1994, said businesses have to “ reinvent themselves every seven years, as businesses mature and situations change.” By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). ” Here are 37 reasons why. .”

Video Marketing 80

Video Marketing Youtube Content Forrester 80

SnapApp

JUNE 29, 2015

While the summer is an exciting time for many people, it traditionally is a slow time for marketers. We get more out-of-office responses as people take off for vacations, and it’s not a busy season for events in most industries. Mobile compatibility has become table stakes for modern content marketing. Spice It Up!

Eloqua 48

Eloqua Content Mobile Marketing Interactive Marketing 48

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the hire of Tyler Lessard as their new Chief Marketing Officer to help the company extend its market leadership and sales momentum. The Vidyard platform addresses this challenge head-on and we continue to see an exponential increase in market demand.”

Video Marketing 51

Video Marketing Salesforce.com Marketing Management Eloqua 51

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the hire of Tyler Lessard as their new Chief Marketing Officer to help the company extend its market leadership and sales momentum. The Vidyard platform addresses this challenge head-on and we continue to see an exponential increase in market demand.”

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

ViewPoint

MAY 10, 2012

Christopher is an award-winning business writer and editor based in New York City. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris is an award-winning business writer and editor based in New York City. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

SWZD

AUGUST 14, 2019

We recently spoke to Shashi Seth , Senior Vice President at Oracle Marketing Cloud , who gave us more insights into how the pace of change is accelerating, and its profound implications for business. About Oracle Marketing Cloud. The Oracle Marketing Cloud is a component of the larger Oracle CX Cloud.

Marketing AI 48

Marketing AI Work Management Marketing Management Peer-to-peer 48

markempa

NOVEMBER 29, 2016

Have you ever wondered about how you can leverage social selling for better lead generation and business development? I’ve known Jill for years, and she’s made a huge impact in the marketing automation community. Jill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Hinge Marketing

AUGUST 8, 2013

It’s been said that marketing is a balance of art and science. In today’s digital environment where buyers easily declare their own paths to research and engagement with prospective business partners, marketers are challenged to cultivate a meaningful role in the discovery process. Batista, Guest Post.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

Tony Zambito

APRIL 24, 2010

.  It takes a snapshot of what B2B buyers are doing in the B2B market space albeit reflective of a sampling of 500 businesses from across the UK.    In addition, we’ve seen insightful views from Mike Seltzer’s 2010 Social Media Marketing Industry Report. 

Buyer Personas 100

Buyer Personas Eloqua Social Media Lead Ranking 100