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The Advantages of Using Public Relations in Your Marketing Strategy

Stevens & Tate

As most know, when it comes to marketing strategy , public relations plays a key role in getting the word out. It even helps to provide the target market with more detailed information than they would normally receive from other forms of marketing. Target Market. Reputation & Credibility.

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What Is Media Relations?

ClearVoice

What is media relations? Media relations is a form of public relations. The goal of media relations is to educate the media (newspapers, radio, television, and other forms of journalism) to report on a company’s objectives, accomplishments, and management accomplishments.

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Multi Channel in B2B Marketing: Beat the Jargon…

Inbox Insight

To help you master the world of multi channel we’ve put together a list of the most common key terms, concepts and acronyms that you’ll likely come across with increasing frequency, as more businesses adopt a multi channel approach in their B2B marketing strategies…. PR – Public Relations.

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5 times likely to go for Integrated Marketing. And it was an instant hit.

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These Are the Services Your Clients Really Want, According to New Search Data

Hubspot

Selling the services your clients really want to purchase. Right now, clients are preparing their 2017 marketing budgets and making strategic decisions for next year. The way companies search for marketing services has shifted over the last three years, and your agency might need to reposition itself to meet emerging new demands.

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5 B2B Social Media Myths that Could Be Affecting your Online Presence

Schubert B2B

While B2C companies may seem to dominate the marketing efforts conducted on social media, it doesn’t mean that a B2B company can’t find success as well. Social media is a key component for a truly integrated marketing strategy for any B2B business. Myth 2: I Have a Facebook Page, What More Do I Need?

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Five Ways to Use Testimonials to Generate Leads

Leading Results Rambings

What many businesses miss however, is the opportunity to use their customer testimonials to generate new inquiries and leads. Here are five mini-marketing recipes that you use to get more leverage from all those nice things your customers say about you: 1: Use the testimonial in a blog post. You can see an example of one of ours below.