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8 New GA4 Features You Absolutely Can’t Ignore

Marketing Insider Group

GA4 (Google Analytics 4) isn’t just any old update. They can help you optimize your marketing efforts, engage with your audience more effectively, and most importantly, drive business growth. Image Source: Google Help 1. To get started with this feature, you’ll need to activate Google signals in your linked GA4 property.

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Mobile App Optimization & Indexing

seo.co

All of the insights I’ve shared thus far have been relegated to optimizing websites for mobile browsers, but there’s another form of user interaction on mobile devices you should be preparing your business for: apps. Google offers a specific, easy-to-integrate API that will ensure your app is seen and indexed by its search algorithm.

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The Google anti-trust trial: A deep dive into the details

Martech

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google is ‘using clicks in rankings’ (Sept.

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Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor

Top Rank Marketing

Rival IQ Google Ads Editor version 2.5 rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Enter URL shorteners , which let you reduce any long and cumbersome URL into a short and manageable link. In this guide, we’ll explain what a URL shortener is, why your business should use them and share the best URL shorteners for tracking and engagement. Why do businesses use URL shorteners? Auto-branded links.

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5 Things You Need to Know About Google’s Mobile Changes

Convince & Convert

The misinterpretations surrounding Google’s April 21 algorithm updates resulted in panic in the tech and business communities last week. There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Unplayable content.

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9 Breadcrumb Tips and Examples to Make Your Site Way Easier to Navigate

Hubspot

It also helps users find higher-level pages faster if they landed on your site from search or a deep link. It's a secondary navigation bar that typically appears as horizontal text links, separated by the "greater than" symbol (>). What is breadcrumb navigation?